Mike Nardini Email & Phone Number

Twin Cities / St Cloud - Minnesota

• Helped launch Shop Wise Magazine Metro after initial planning stage through final sales and design.• Helped raise and maintain budget revenue, operating expenses and profit.• Manage all aspects of the business for Shop Wise St Cloud.• Sales of Direct Mail advertising campaigns, including online to business owners, managers and advertising agencies throughout the Twin Cities metro and St Cloud.• Consult on ad design, content and campaign direction and analysis.

• Sales of cable television, interactive and digital advertising programs to local accounts, agencies, business owners and managers while consulting on marketing solutions.• Built and grew territory while adding new business during the annual sales cycle resulting in over a 200% increase in territory billing. • Focus on corporate strategies and work management requirements while designing and presenting advertising solutions to clients based on needs analysis.• Focus on initiatives in sports sales resulting in increases of over 25% annually.• Auto team specialist and Political team specialist.• Meet with and make recommendations to all clients on cable advertising, online marketing, competitive analysis, demographics, industry research, analytics and business needs.• Evaluate and analyze campaign success based on set client expectations.

• Sales, team management and proposals of projects regarding new & existing accounts.• Generated over 3.5 million in revenue.• Responsibilities included advertising and marketing focused on increasing market share, building account bases and introducing new products and services for clients.• Project management, organization and work order generation.• Manage business coordination, billing, collections and customer appreciation.

• Sales of advertising and marketing vehicles to major accounts, business owners and “C” level executives focusing on a consultative approach to strategic selling.• Digital marketing sales to major accounts in Minneapolis and St Paul including local, regional and national programs.• Managed and built territory of over $2.5 million annually, consistently exceeding quota and work management requirements.• Consult with a wide variety of businesses, owners and executives on advertising, marketing, competitive analysis, demographics, industry research, telecommunications and overall business needs.• Analyze and evaluate marketing performance with respect to set goals and expectations.• Design, presentation and coordination of print and internet advertising.• Consulted on and built sales training materials and sessions for sales teams.• Temporary management of sales teams, coaching and sales reporting.

• Responsible for developing new territories and account base of clientele.• Sales to all clients of multiple lines of marketing, promotions and advertising programs, including direct mail, FSI’s, coupons, envelope marketing and internet programs.• Consultation with owners and “C” level executives in areas of business growth, development, new product sales and increasing sales of current product lines.• Promotion design, scheduling and implementation.• Interpretation and analysis of marketing results to provide business recommendations. • Managed overall operations of the business.

Please see above for description.

• Sales of business documentation and labeling systems to business owners, “C” level executives, controllers, and management personnel with the promotion of many products at any given time.• Efficiently managed territory, which made it possible to increase sales by 300% in two years.• Promoted through several levels of sales while consistently exceeding sales goals.