Mike N Gross Email & Phone Number

Oceanside, Ca, Us

Cincinnati, Oh, Us

- Delivered +20.38% Y2Y combined revenue growth in product-to-product digital & OTT across Western region station group ('23-'24)- Drove +64.1% Y2Y in CTV/OTT revenue growth across Western region station group ('23-'24)- Achieved 120.38% to goal over the first 6-months of 2024 across Western region- Oversee digital & streaming revenue, sales, and development for station groups in 14 markets across the western region- Developed multi-market go-to market plan composed of remote & in-market product trainings, in-field prospecting, and roll-out of go-to market strategy for region- Lead region to achieve overall digital/streaming sales goals for the first time since 2020

Cincinnati, Oh, Us

- Averaged +17.38% year-over-year growth in digital revenue and +11.2% year-over-year growth in new business revenue since 2018- Produced an average of 108.2% to goal in annual sales goals over the course of 5 years- Increased average billing per account executive by 2.5x over the course of 5 years - Decreased account turnover by 38%Developed team of integrated account executives and sales support members, helping lead San Diego to one of the top-performing stations in Scripps for Digital & New Business between 2019 and 2023

Cincinnati, Oh, Us

Managed team of San Diego-based advertising account executives and sales support staff selling integrated digital, social media, and OTT products and services.- Lead team to digital and OTT revenue growth averaging +33% year over year- Surpassed station's digital sales goals by double digit percentage 9 quarters in a row- Guided the San Diego team from bottom 10 in digital revenue in Scripps to top 3 nationwide in one year

Carlsbad, Ca, Us

Created, built out, and launched the performance advertising agency division of A4D Inc.-Developed sales team driving performance-based user acquisition-Designed and implemented sales process for prospecting, qualifying, developing, selling, and managing agency sales across the division-Hired, trained, and managed business development and sales team focused on customer acquisition -Achieved team profitability within first 3 months of operation-Achieved more than double projected 2018 revenue and sales goals

Us

Prospected, developed, and sold custom media campaigns to clients in the Western United States.-Prospected, developed, & managed $2.3 million book of business across digital & traditional channels-Created & sold data-driven advertising campaigns to prospects & clients across 22 verticals-Developed enterprise accounts (avg. of 2 per month) with avg. monthly spend of $10k-$12k-Specialized in targeted digital marketing & advertising sales to prospects & current clients-Increased current share of business from current book of business by +127% over 2 years

New York, Ny, Us

Developed and sold data-driven traditional advertising & digital marketing solutions to drive client sales & profitability. -Grew digital advertising spend across current & enterprise clients by +375% over 2 years-Oversaw Key digital & print accounts in growth, development, sales, & management-Generated 33 new business accounts averaging $3k a month in advertising spend-Developed and managed sales and retention training curriculum for digital and traditional advertising and marketing products-Trained new sales staff in effective cold calling, prospecting, account growth & retention-Oversaw launch of new company B2B website & brand identity/logo development -Specialized in automotive category targeted sales growth & digital advertising sales & account management

Founded a commercial window cleaning business focused on simplifying the window cleaning sales & delivery process-Achieved profitability within the first 3 months of business-Crafted and implemented a marketing plan to launch, foster & grow new business accounts-Hired, trained & managed a team of 3 for commercial and residential window cleaning-Prospected, sold & developed new business clients for monthly window cleaning programs-Realized a consistent +500% year-over-year growth in revenue

Seaside, Ca, Us

Served as a Research Assistant for Dr. Juan Jose-Gutierrez for La Alcordanza arhives in rural Spain.-Collected, recorded, and analyzed oral and ethnographic data-Recorded and transcribed interactions across a variety of media-Developed and maintained social and interactive media to interact with and report on findings-Analyzed trends, records, and documents to ensure accuracy-Scheduled meetings with targeted individuals and groups to increase understanding

Colorado Springs, Co, Us

Oversaw a team working with at-risk youth in Denver, Colorado through Santa Barbara, California. -Recruited and trained volunteer staff members -Monitored local trends to ensure ongoing social relevance-Created and maintained social media outlets for the local organization-Developed and sent monthly email newsletters to volunteers and community members-Created opportunities for team members to volunteer helping adolescents in local schools-Formed partnerships with local schools in order to better serve the community