Mike Nick Email & Phone Number

Burlington, Ia, Us

Burlington, Vermont Area

With 20 years of marketing, sales and brand management experience I've done it all. Whether you're a start up or an established business I will provide a fresh perspective and a comprehensive strategy designed to accomplish your goals and position your brand be what no other brand can be.

Montreal, Canada Area

Orage is known globally as "Freeskiing's Original Outerwear Brand" and has developed some of the most unique outerwear on the market. Starting with the brand in 2000 as a sponsored athlete I've experienced and had a lasting impact on every aspect of the brand and its business from 2000 - 2015.STRATEGY & MANAGEMENT-Develop, manage and insure execution of short and long term global B2B and B2C sales & marketing strategies as carried out by internal and external service providers.-Manage National Marketing Coordinators, Private Sales Agents, Outsourced Media Providers, PR Agencies, Contracted Ambassadors, Interactive Marketing Managers, etc.-Manage global PR outreach across US, Canada and Europe.-Establish and manage international contracts related to global team athletes, advertising, PR, strategic brand partnerships and events.-Work with internal product and graphic design teams to establish brand and product direction.MARKETING & CONTENT -Deliver comprehensive web, film and print advertising campaigns as well as multi media marketing assets designed to communicate brand and product messages in accordance with sales strategy.-Oversee the development and maintenance of B2C, B2B and press sites.EVENT MANAGEMENT-Manage and execute Corporate Events including international sales meetings, national trade shows (SIA and ISPO) and corporate warehouse sales and media events.-Conceptualize, coordinate and execute international ski events and consumer activation. (The Orage Masters, The Orage European Freeski Open)

As a globally recognized freeski athlete I had a unique opportunity to create a brand that would garner immediate attention. In 1999 I launched Siver Cartel which soon became known as “newschool skiing’s first rider founded, rider operated outerwear brand”. Siver successfully identified and penetrated an untapped segment of the ski market, built strong brand recognition within the youth market and carved a unique niche leading the category for 7 years.At Siver I managed all brand operations including sales, marketing, advertising, events, athlete management, product & content development, ultimately selling the brand in 2002 to Coalision (parent company of Orage) where the two lived side by side for 5 years until Siver was merged into Orage.

As a professional freeski athlete I represented international brands assisting with product development and marketing campaigns, competed in competitions around the globe, won 3 X Games medals, produced segments with world renowned ski film companies, hosted proprietary ski camps across North America and Japan and had the opportunity to experience unique cultures. Additionally, having grown up skiing with the founder of LINE Skis, I worked alongside the brand as an athlete playing a key role in the establishment of LINE as the 6th largest ski brand in North America.1998 -Winter X Games II - Gold Medal1999 -Winter X Games III - Silver Medal2000 -Winter X Games IV - Silver Medal2001 - Nippon Core Games - Gold MedaL, Winter X Games V – 5th place2002 - Telus World Ski & Snowboard Festival - Bronze Medal

Business / Marketing

Business Marketing, Business, Management, Marketing, And Related Support Services