Building the Americas Marketing engine at Q-SYS

T2D3 is a book and suite of educational resources that helps B2B software GTM leaders learn and apply go-to-market fundamentals.www.t2d3.pro

I led the execution of Kalungi's go-to-market programs and product development initiatives and managed an 11-person team across product development, marketing, and design.

Formalized the product department at Kalungi. Built a long-term product vision and Kalungi's first product team. Launched T2D3—a book and content ecosystem for SaaS founders and marketing leaders designed to support Kalungi's agency services as its first product-led growth investment.Led Kalungi's first product-based revenue efforts by packaging our processes, intellectual property, knowledge, and content. We introduced our podcast and Atlas, our HubSpot CMS Website theme, which has been installed 15,500+ times.

As Kalungi's second full-time team member, I built and led the execution of full-stack go-to-market strategies, including demand generation, content marketing, ABM, product positioning, pricing, messaging, marketing operations, and design for our clients—B2B SaaS companies between $1–$10M ARR.I embedded into client leadership teams to act as their executive marketing leader, reporting to their CEOs. After designing a complete go-to-market strategy with the leadership team, we lead Kalungi's marketing specialists to execute it over 6–12+ months and often help clients hire their first full-time marketing leader.Kalungi is an outsourced marketing arm for venture-backed B2B Software-as-a-Service (SaaS) companies that builds and executes go-to-markets with strategic and tactical coverage.

Ascend operates an Accounts Payable automation toolset designed for Workday's Financial Management platform. Their flagship product, ElevateAP helps Accounts Payable departments at enterprises automate processes for ingesting, matching, auditing, and archiving invoices and purchase orders at a large scale.I led Ascend's Marketing function from 0–1 as their fractional marketing leader.- Designed and executed Ascend's first focused go-to-market- Sourced $500k+ in qualified new business pipeline through marketing programs- Led a team of 5 fractional team members across design, video, content, copywriting, and account-based marketing - Implemented Hubspot CMS, CRM, and Marketing Hubs. Connected Marketing Hub with Salesforce to create full-funnel sales and marketing reporting and automation- Designed and implemented updated branding, website relaunch, and overhauled attribution and analytics- Managed all marketing programs including SEO, SEM, ABM, content marketing, and event activations- Introduced a content strategy with 35+ instructional articles, calculators, testimonials, industry surveys & research reports that improved non-branded organic search traffic by over 46+%- Conducted market research and built battle cards for competitive sales conversations - Hired Ascend's first full-time marketing leader

Utility Cloud (UC) was acquired in 2022 by AMCS. US is a suite of cloud-based Asset Management products that helps local utilities and facility management companies improve field operations with tools that connect a utility's back office with its field workers to facilitate work orders, inspections, compliance reporting, and digital twin asset management.

Marketing strategies, website builds, automation, and design systems for small B2B & B2C companies. Brand positioning, graphic design, content creation, web design & development, photography.

Switchboard PR (acquired by Earnscliffe Strategies) is a media relations agency for software startups, government funds, and technology accelerators. It is known for its strategic communications programs, media relations campaigns, and corporate media training.I was an early team member at Switchboard, leading small teams to launch media campaigns at local, provincial, and national levels. I helped define strategic positioning and messaging frameworks, built media lists, conducted outreach, implemented media monitoring programs, and installed funnel analytics to attribute media mentions, reach, backlinks, and pipeline metrics.Worked with clients across: B2B SaaS real estate CRM, B2B SaaS mental health software, B2B provincial technology accelerator, B2C national technology investment fund, B2B Provincial technology association, B2C national smartphone product launch
, B2B Freight matching web app

Created a strategic marketing plan to drive community awareness and brand loyalty through strategic partnerships, profitability analysis on the complete product suite, and branding/design efforts via packaging, shop design, and paid media campaigns.