I design automated media reporting solutions for our myriad clients. I build pipes and solve puzzles, and sometimes vice versa. Experience includes:- Using Marketing Cloud Intelligence (formerly Datorama) to build automated marketing performance dashboards. This includes pulling in, manipulating, cleaning, and unifying multiple data sources, then visualizing as user-friendly and interactive dashboards that clients and internal teams depend on.- Integrating digital media data sources across search, social, programmatic, and web analytics. Data sources such as Google Ads, Meta, Bing, Pinterest, Tiktok, YouTube, Google Analytics, Piwik, Salesforce, Amazon Ads, DCM, DV360, and more. - Authoring data hygiene best practices (ex. naming conventions) in order to achieve the highest levels of efficiency and automation.- Ensuring data teams and account teams work better together, leading to less friction, less risk, more efficiency, and better results.

Member of both the Analytics team and Research team for Mercury Media, amultichannel advertising agency. Responsibilities include:- Leading the transition from Excel-based reporting to a Tableau dashboardfor the agency’s largest digital client- Using SQL to organize, cleanse, and join multiple digital and TV datasources for the purpose of report generation and automation- Working with various vendors/data sources, such as Google AdWords,DoubleClick, Google Analytics, Facebook, Bing, Nielsen, Criteo, Reddit,YieldMo, GlassView, and Clearstream- Ensuring documentation and organization of data mapping, processes,and business rules via collaboration software tools Jira and Confluence- Creating ad hoc analyses in Tableau or Excel, such as a VPM analysisthat provides insight on the deterioration of creatives- Conducting competitive research using a variety of research tools, suchas Nielsen Ad Intel, DRMetrix AdSphere, and Nielsen Clear Decisions

Member of Advanced Analytics team for NCC Media, working at the forefront of TV programmatic advertising. Responsibilities include:- Analyzing programmatic advertising campaign performance and making optimization recommendations on a daily basis- Performing data validation on various reports and datasets to investigate inconsistencies and detect issues- Overseeing development of new proprietary digital tools critical to the programmatic initiative- Producing various ad hoc analyses for gathering insights on different aspects of campaign performance- Creating programmatic ad product proposals based on client KPIs- Organizing, tracking, and documenting campaign specifications

House Party is an experience-driven word-of-mouth-marketing platform that generates millions of consumer conversations and recommendations, online and off, to build brands and drive sales. I was responsible for the various aspects of marketing campaign research, analysis, and reporting, including:• Creating in-depth marketing campaign reports for clients such as Nickelodeon, Hasbro, and MillerCoors• Capturing campaign data using a variety of digital tools, such as Radian6, SurveyMonkey, Google Analytics, Tableau, etc.• Analyzing raw data and converting such into understandable, useful marketing metrics• Crafting surveys to gather vital information on campaign effectiveness

Worked with Lifting Up Westchester, one of the county's largest social services agencies, to address their digital marketing needs. Responsibilities included:• Crafting and running Facebook Ad campaigns to boost awareness for fundraising events• Creating a crowdfunding campaign on Indiegogo to raise money for a youth mentoring program• Advising on social media best practices

Managed social media campaign strategies for a variety of clients, including Toshiba, National Geographic, and Monster Products. Responsibilities included:• Managing each client’s campaign on a variety of platforms, including: Facebook, Twitter, Google+, Pinterest, Flickr, YouTube, etc• Copywriting with the purpose of maximizing reach and engagement as well as promoting goodwill with fans• Spearheading company’s exploration and use of advanced social media monitoring platforms, including Radian6 and Lithium.• Using Facebook Insights, Radian6, Lithium, and other data tools to detect areas of improvement and optimize client strategy• Creating in-depth metrics reports composed of data, analysis, and recommendations to fit the needs and desires of each client• Creating, managing, and optimizing Facebook Ad Campaigns• Creating new internal process for client Twitter growth• Interacting on a daily basis with clients via email and phone calls• Managing and training new employees and interns• Coordinating with design and development departments to complete projects on a deadline

Creating and managing the social media marketing campaign for the jewelry manufacturing company, Mulberry Diamond.