Michael Nygren Email & Phone Number

Providing business analysis including cash flow, product assortment, marketing, business model, and operations and developing strategies to maximize revenues, increase profits, strengthen partnerships and build brand affinity. Areas of expertise include Business Management, Retail, Event Merchandising, New product development, distribution and marketing.

Directed strategy and developed, executed and managed comprehensive plan encompassing integrated retail initiatives designed to grow stadium merchandise business. Interfaced with customers, management, internal departments, Major League Baseball, and vendors. Directed and facilitated all product development and marketing activities for merchandise..

Oversaw the planning, creation and distribution of products for a manufacturer of young adult and children's apparel and accessories sold to retail chains and specialty stores. Responsible for development of all merchandise for the 57 company outlet stores.

Bottom line sales and profit responsibility for all apparel, jewelry, and cosmetics in $700 Million, 26 unit combination superstore. Re-focused overall direction to meet customer's needs.

Directed apparel assortment development and purchases for a family owned chain of 17 department stores located throughout the Midwest.

Directed the growth and vision of a general sports and outdoor merchandise chain for 14 stores located in Colorado. Resonsible for changing overall direction of merchandise mix, effectively increasing the penetration to targeted consumers. Lead all advertising efforts including radio, television, media and catalog.

Developed and executed merchandise plan to achieve sales and profit goals. Responsible for all aspects of the business, including operations, financial, management, advertising and promotions.

Ba, Psychology And Philosophy

Education record