Marketing lead for Travel Chapter brands including holidaycottages.co.uk, Original Cottages and Canine Cottages.

Lead the marketing for Compare the Market across addressable media channels (paid search, display, affiliates, social and CRM) and SEO. Accountable for loyalty program including 2-for-1 Meals and Movies.Highlights includes: - Tripled revenue from low-cost CRM channels - Full rebuild and migration of MarTech to Salesforce Marketing Cloud - Reorganised marketing team around agile methodology

As the Head of Marketing at Aviva, I sit on the Retail and Digital ExCo, leading of team of 50 multi-disciplined marketers. My main accountabilities include:• Traffic: The volume and frequency of visits to Aviva.co.uk and the MyAviva app.• Cross sell: The volume and frequency of sales to existing customers on Aviva’s digital platforms. Cross sell is achieved through targeted trading messages and use of Next Best Action (NBA) models which personalise individual offers to customers.• SEO and content: Lead the content team, SEO and outreach teams who are responsible for all written copy across Aviva’s digital platforms and marketing.• Marketing Technology: Owner of the development and day-to-day performance of Aviva’s marketing and advertising technology stack. The collection of Adobe, Google and custom-built technologies enables campaigns which account for more than more than half of Aviva's media spend and for more than 100 marketers to execute campaigns across all addressable channels.• Data management: Business owner of the Single Customer View marketing database.• Air Traffic Control: Accountable for the technology and processes which ensure Aviva’s product-led trading teams maximise customer contact frequency and customers receive consistent messaging.• Risk and Governance: Member of the Digital and Retail ExCo and accountable for the associated marketing risks and controls.

Following the roll out of the marketing technologies, I became the Head of Customer Engagement to focus on the people and processes using the new Adobe tools. This resulted in a restructure of the marketing team to deliver marketing through Agile methodology. Like most organisations, teams were previously organised by marketing channel or function. The Aviva retail marketing team now comprises of multi-disciplined teams each focused around different customer journeys. Teams have the skillset and authority to deploy marketing campaigns entirely within their team. The restructure was a significant undertaking, changing more than 100 roles across four locations. Since the restructure, marketing campaigns are conceived and deployed within hours, rather than weeks.

I joined Aviva in the global role of Head of Digital Marketing to lead the roll out of the Adobe Marketing Cloud and Adobe Advertising Cloud technologies. The Adobe tools now power Aviva’s digital and targeted marketing channels across paid search, paid social, display, email, SMS, direct mail, push notification and on-site personalisation. Adobe consider it one of the fastest, most complete implementations they have seen and Aviva are regularly cited as their reference use case, particularly within Financial Services. Benefits have been realised across all marketing channels including a 30% average open rate increase across all email campaigns and an average home page conversion increase of 200%.

Responsible for the daily running of Composed, a classical music streaming service from Classical FM and Decca Records. Composed was a joint venture by Universal Music, the world’s largest music corporation and Global Radio, the owner of the largest number of commercial radio stations in the UK.Responsibilities included:• Overall growth of the business with accountability for P&L.• New customer acquisition and retention of existing customers.• Development of a high-quality digital product (website, iOS and Android apps), initially created byagency, then I recruited an in-house frontend and backend development team.• Managed the all aspects of the business including marketing, product development, editorial, financeand customer service.• Reported to the Chairman of Universal Music and the CEO and President of Global.

Accountable for eCRM across Tesco's UK and international businesses. Look after best practice, strategy, new channel development and the build of eCRM tools and services. Use of Clubcard data to create highly targeted and individually personalised campaigns for customers in store and online across multiple marketing channels. Channel accountability includes:• Email marketing• Mobile (SMS/MMS/push notification)• Social (Targeted Facebook posts and display)

Responsible for email marketing and eCRM for Tesco UK.

Responsible for email marketing for Amazon.co.uk - the largest email marketing programme in the UK

Formerly Perform Group. I was responsible for web analytics and email marketing across Perform Group websites including EMI.com, PremierLeague.com, ChelseaFC.com and 80 Football League club websites.

Designed, coded and targeted email campaigns across 20 Reed Business Information brands.

Formerly the Newspaper Marketing Agency. I looked after a broad range of digital tasks including web analytics, email marketing, design and coding.