The pinnacle of my role is collaborating closely with our sales team. Together, we refine and evolve our marketing strategies, focusing on amplifying growth potential and driving the company forward. I steer the helm of our marketing endeavors, orchestrating our brand's voice across various social media platforms. I contribute to both graphic design and copywriting, ensuring our messaging resonates with our audience. As the Marketing Director at Alpha Mortgage, it's about innovating and growing together.

The most passionate player-focused coaches from our community who care about the development of the kids they have the opportunity to teach.

▪ Designed and Launched SharePoint Learning Management System: Successfully created a SharePoint-based LMS from scratch, housing marketing courses and videos that enhanced training efficiency for over 4,000 sales staff.▪ Content Creation and Thought Leadership: Produced a wide array of educational content, including training videos, podcasts, blog posts and webinars on key marketing topics such as Google Business, social media, SEO, and video marketing.▪ Cross-Functional Team Collaboration: Collaborated with diverse marketing teams to optimize company communications, resulting in a 300% increase in email click-through rates.▪ Sales Strategy Consultation: Conducted one-on-one consultations with sales staff to refine marketing strategies, leading to improved customer engagement and lead generation metrics.▪ Google Business Profile Expertise: Developed and executed a comprehensive Google Business profile marketing strategy, and designed tailored training programs for sales teams, enhancing customer acquisition and brand visibility.▪ Team Leadership and People Management: Led and mentored a cross-functional team, creating a high-performance and collaborative work environment.

▪ Sales Strategy Advisory: Provided expert advice on marketing goals and strategies to the company’s top-performing sales staff, enhancing sales performance and aligning with corporate objectives.▪ High-Impact Client Presentations: Created compelling PowerPoint presentations that were utilized in high-level client meetings, effectively communicating marketing strategies and business value propositions.▪ Vendor Relationship Management: Owned and managed the relationship with our video marketing platform vendor, collaborating on feature enhancements and functionality improvements to optimize marketing efforts.▪ Comprehensive Training Programs: Produced and hosted a series of training videos and webinars aimed at educating sales and marketing staff on marketing platforms, video marketing best practices, and the effective use of CRM and marketing automation platforms.

▪ International Marketing Project Delivery: Successfully delivered marketing projects and collateral to business units across the US, Canada and the UK, ensuring alignment with regional marketing objectives.▪ Proactive Project Management: Established project schedules, identified potential obstacles and proactively suggested solutions to ensure timely and successful project completion.▪ Omni-Channel Marketing Collaboration: Built and maintained strong relationships with the SEI Global Marketing creative department to develop and implement comprehensive omni-channel marketing strategies.

▪ Internal Communications Leadership: Directed internal company communications, focusing on company events and educational materials, to align employees with organizational goals.▪ Employee Engagement through Marketing: Spearheaded marketing activities designed to create awareness and foster employee engagement, enhancing overall company culture.▪ Customer and Prospect Engagement: Served as the primary point of contact for all customer and prospect inquiries across multiple channels, including social media, web and phone, ensuring a seamless customer experience.

With over a decade of coaching experience in youth lacrosse, I've worked with players who have gone on to Division I and professional competition. At Lacrosse Evolution, I provide personal instruction and training to lacrosse players from the youth through high school levels.Personal training Includes stick skills, dodging, shooting, mental game preparation, speed and agility, weight and core training.In 2015, I was honored by the Springfield High School Boys Lacrosse team with the Legends of the Game Award, recognizing a member of Springfield Lacrosse for their contribution to the growth and development of the game.

Phoenixville Federal Bank & Trust traces its origin to the tiny village of Oaks, Pennsylvania in the year 1911. A group of gentlemen concerned about the inability of people to secure mortgages for the purchase of homes formed the Oaks Building & Loan Association.This financially strong, mutually-owned financial institution is committed to improving the quality of life in the communities which they proudly serve.

Ark Media develops interactive multimedia for exhibits, events, and sales/marketing communications. Specializing in the healthcare industry, Ark designs technology-driven solutions to deliver clear, concise, and engaging messages.

I was introduced to the world of Out-of-Home advertising at EMC Outdoor, where I learned quickly that billboards were only the tip of the iceberg. As the Project Manager, I was the client's point of contact for the life of their campaign, from conception to completion. I was the keystone of a sales team, working cross-functionally with every internal and external departments to plan and implement seamless nationwide, international, multimedia, and multimarket campaigns. I developed schedules, benchmarks, budgets, and risk management plans for all campaigns. To increase profit margin and also maximize our clients advertising budget, I negotiated with suppliers and vendors. I volunteered my services and took on certain MARCOM tasks to assist in converting sales proposals.

Procuring the Marketing Internship with the Flyers (only two candidates were selected) was a tremendous accomplishment for me. I gained experience that was invaluable while working for a major sports franchise. I was given the reigns to the official team Facebook and Myspace pages, and coordinated the content to align with our marketing initiatives. I authored Media Advisories for local news outlets, and assisted with player and coach appearances for TV commercials as well as Comcast's broadcast of "Meet the Flyers." I negotiated with radio stations to exchange ticket giveaways for air-time promotion on game nights.