I like to make great work, ask important questions and partner with incredible people. Currently: freelance senior art director open to new projects or full time work.Portfolio: www.mikeoxendine.comMultifaceted creative. Results-oriented and nimble spirited. With a foundational background in design, I’ve spent the last 8 years developing the balance between storytelling, brand and impact. I’ve worked had the pleasure of working with a handful of agencies and startups leading branded campaigns for both commercial and social avenues.My creative time is spent: scribbling campaign concepts in a notebook, pitching ideas, crafting brand stories, talking to myself out loud, building storyboards, developing decks, pacing through my office, researching strategies and culture and lastly taking photos. In my career I have:- Managed and executed creative projects with both small (1-2) and large (20+)crews- Partnered with copywriters to develop cross-functional campaign ideas for brands- Built, lead and mentored a network of in-house/freelance teams across marketing, design and production industries- Developed voices and visual identities for brands that align their audience and values- Spearheaded startups creative as their creative director leading to IPO- Studied the social landscape and grown my own social following across IG, Youtube and TikTok- Had my work featured in complex, fortune, billboard and travel+leisure as a photographerI've had the privilege of working with brands including: J.P Morgan, Walmart, New York Stock Exchange, Virgin, Edible Arrangements, Fewocious, Samsung, Sony, Blade, Sunbutter, LCOR, Four SeasonsSkills: art directionphotography and photoshootscampaign development team leadershipproductioncontent + social media marketingbrand + creative strategydesign operations + org designresource + budget managementmarketing analytics copywritingdigital design + product + UX designclient + vendor relationships
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Senior Art DirectorHavasNew York, Ny, Us -
Freelance Senior Art DirectorFreelance Aug 2020 - Present• Strategic Art Direction: Conceptualized and executed large-scale creative campaigns across TVC, digital video, paid social, websites, and other OOH channels, catering to the brand’s unique aesthetic and customer base.• Client-Centric Solutions: Collaborated with clients to deliver comprehensive campaign solutions including comps, treatments, mood boards, photoshoots, and documentary-style storytelling, ensuring alignment with each brand’s vision and target audience.
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Senior Art DirectorMosaic Group Oct 2023 - Feb 2024New York, Us• Enhanced Revenue Streams: Lead Senior Art Director and creative strategist for a global team of in-house and freelance creatives, playing a pivotal role in the success of 50+ consumer mobile apps generating $160M Annual Recurring Revenue (ARR).• Brand Cohesion & Innovation: Drove cohesive marketing campaigns for Robokiller, Clime, iTranslate, Blossom, and other Mosaic brands, weaving static and motion design elements together into unique, cohesive brand stories.• Adaptability: Assumed a project manager role on campaigns; responsible for all steps including maintaining project timeline, conceptualization, moodboard, script, storyboarding, studio-kick-off, project review, constructive feedback and final sign-off. -
Senior Art DirectorMedia.Monks Jul 2022 - Sep 2022London, England, Gb•Creative Brand Campaigns: Developed and implemented the campaign launch for J.P. Morgan’s Payments services, ensuring a cohesive narrative and strong brand alignment.• Strategic Art Direction: Translated strategy briefs into accessible concepts, collaborating with copywriters to refine presentations scripts, treatments, and storyboards for a unified brand narrative.• Production Collaboration: Directed communication and coordination between production teams, photographers, stylists, and makeup artists, ensuring seamless execution of the brand’s vision on set. -
Freelance Senior Art DirectorDigitas North America Jun 2021 - Jan 2022Boston, Massachusetts, Us• Full-Cycle Creative Ownership: Spearheaded Walmart’s 2021 Holiday campaign, including campaign development, script writing, storyboarding, casting, location scouting, and on-set art direction, creating a visually engaging narrative.• Strategic Alignment: Worked closely with account and strategy teams to ensure alignment with business objectives, incorporating audience demographics and psychographic insights for maximum resonance.• Content Creation Across Media: Produced high-impact content for TVC, digital video, paid social, websites, banners, and collateral, ensuring consistent messaging across all channels. -
Associate Creative DirectorBlade Nov 2018 - Aug 2020New York, Ny, Us• Creative Lead: Responsible for creative life-cycle of projects which include campaign development, brand strategy & identity design, UX/UI design, OOH, TVC, digital advertising and event activations at the leading DTC tech aviation brand in the U.S.• Growth & Revenue Success: Led the creative rebranding for Blade, resulting in a 32% increase in sales revenue and an 18% uptick in app downloads and web traffic leading up to the company’s IPO.• Team Development & Leadership: Built, led, and mentored a network of 10+ freelancers and an in-house creative team, fostering collaboration and aligning efforts toward brand growth.• Process Optimization: Researched and implemented best practices for creative processes, including project management tools, file management solutions, and streamlined communication workflows. -
Associate Creative DirectorVisualhouse Dec 2017 - Nov 2018New York, Ny, Us• Brand Identity & Strategy: Designed brand identity and campaign strategies for clients in real estate, including the Hudson Yards project in NYC, managing junior staff and internal team coordination.• Social Growth Achievements: Expanded social media followings for clients by 80,000+ followers through strategic content development and audience engagement.• Collaborative Project Management: Ensured on-time and high-quality delivery of projects, working closely with clients to meet their creative and strategic needs. -
Freelance Design / Art DirectionChandelier Creative Sep 2017 - Nov 2017New York, Ny, Us• Campaign Strategy & Pitching: Developed and pitched creative strategic concepts for Virgin Cruises, specifically for the launch of their adult cruise line, Virgin Voyages.• Brand Asset Creation: Designed visual assets for Casa Dragones’ paid and organic social media campaigns, ensuring brand consistency and high engagement. -
Design ResidentVaynermedia May 2017 - Sep 2017New York, Ny, Us• Started off new business brainstorms to help clients create brand and brand strategy for their desired platform.•Collaborate with copywriter through client briefing, brainstorming and execution of decks, ad campaigns, influencer marketing and social media campaigns. •Strategize and accomplish creative content for use in social platforms including Snapchat (filters,advertisement), Instagram (story, carousel) and Facebook (linked ads, canvas ads).•Utilized on team as a photographer, designer, animator, strategist.•Use After Effects and/or Premiere to create short-form and long form content such as animations, cinemagraphs and micro-videos. -
Design InternStory Worldwide Jun 2016 - Aug 2016New York, Ny, Us•Plan, design and pitch a social media strategy for Story Worldwide's social media platform•Design and edit decks for clients briefing•Edit social media posts for clients
Michael Oxendine Education Details
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Kutztown University Of PennsylvaniaGraphic Design -
Lehigh Carbon Community CollegeGraphic Design
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Kutztown University Of PennsylvaniaGraphic Design
Frequently Asked Questions about Michael Oxendine
What company does Michael Oxendine work for?
Michael Oxendine works for Havas
What is Michael Oxendine's role at the current company?
Michael Oxendine's current role is Senior Art Director.
What schools did Michael Oxendine attend?
Michael Oxendine attended Kutztown University Of Pennsylvania, Lehigh Carbon Community College, Kutztown University Of Pennsylvania.
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