Michael Palmer Email and Phone Number
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I’m an experienced and enthusiastic media executive with a passion for building digital businesses. I most recently served as GM of Video for The Hollywood Reporter and Billboard where I ran the business of video increasing video revenue 3x through innovative content development and distribution partnerships. Prior to that I co-founded, operated and grew my own digital media company, Clevver Media, before selling after 6 years of continual growth. Post sale, I continued to lead Clevver for Defy Media as Senior Vice President. Today, Clevver has grown to 15 million YouTube subscribers, 1.8 billion annual video views and revenues in the multi-millions. Our success has been due to the strength of our original programming and deep knowledge of existing and emerging platforms.I’m entrepreneurial by nature and thoroughly enjoy building audiences around and monetizing new products and brands. I have an innate ability to spot market opportunities and to develop properties that resonate with the target audience.Additional successes:►17 years’ experience with current/emerging digital platforms, content distribution, and video production.►Built a multimillion-dollar, cross-platform digital entertainment business from the ground up.►Proven ability to drive tens of millions of dollars in revenue through original IP, licensed content and innovative strategy. ►Developed and produced dozens of original video series distributed across multiple platforms generating billions of views.►Developed a vast network of relationships with content platforms, creators and tech providers.Colleagues, peers, and partners know me as a passionate and results-driven leader, constantly focused on the bottom-line and with a tenacious drive to make big things happen. I'm fascinated by the digital media landscape and always looking for the next new opportunity.
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Palmer Video And Media ConsultantVarious PublishersLos Angeles, Ca, Us
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Executive In Charge Of Digital VideoKqed Sep 2021 - PresentSan Francisco, Ca, UsResponsible for the management of all digital video production, distribution and programming strategies and revenue for digital video and streaming. Reporting to the Chief Content Officer, I drive the editorial focus, business models and distribution of KQED video content with the goal of reaching larger and more engaged audiences.
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Founder/AdvisorMotom Apr 2019 - PresentNew York, Ny, UsMotom www.motom.me is a new social shopping platform that centralizes your social channels and makes them instantly shoppable. Motom will fundamentally change the way consumers use social to interact and shop, expand the opportunity for influencers/creators of all shapes and sizes, and enable both brands and retailers to lower customer acquisition costs. Currently in beta launch phase. www.motom.me -
Video And Media ConsultantVarious Publishers Dec 2018 - Present
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AdvisorWealthion Jul 2021 - Feb 2022New York, Ny, UsFast-growing media brand that shows viewers how to build and protect their wealth by learning from the world’s foremost experts in money, investing, economics, the stock market, real estate, and personal finance. Launched in April 2021 - gained over 80,000 YouTube subscribers in under 9 months. -
AdvisorMs Rachel - Songs For Littles Mar 2020 - Feb 2022"The best show for toddlers ever!" according to BuzzFeed.Grew 5,000% from 22 million video views in 2020 to over 1.2 billion video views in just the first 5 months of 2023! Ms Rachel / Songs For Littles is an innovative producer of original video content that helps children learn gestures, baby sign language, and develop their speech and language skills all while having fun. Songs For Littles is fast becoming a must watch show for parents and children around the world. -
Advisor - Marketing, Engagement & Social MediaMuzology Jul 2020 - Jul 2021Nashville, Tennessee, UsMuzology’s award-winning, digital platform uses music videos to make learning math engaging and effective. Developed by a team of learning experts, PhDs, and hit songwriters, Muzology helps students master math skills and procedures while having fun. -
ConsultantEko Feb 2020 - Apr 2020New York, UsEko is a technology company that’s building a limitless platform for creating and publishing interactive, choice-driven video experiences. From commerce-connected creative to choice-driven narrative worlds, we enable our platform users to build experiences that engage their audiences more deeply and convert them more effectively. -
AdvisorRolling Stone Apr 2019 - May 2019New York, New York, UsIconic cross platform publishing brand. I developed strategies to grow video views, increaseaudience engagement, and drive revenue opportunities. -
Gm Of VideoThe Hollywood Reporter & Billboard May 2016 - Dec 2018I run the business of video for Billboard and The Hollywood Reporter including content development, syndication, licensing, monetization and the P&L. In my first year, we grew video views from 900 million to 2.2 billion through innovative programming and new distribution deals. Launched the most successful two video series in Billboard and The Hollywood Reporter history called "Billboard News" & "The Hollywood Reporter News" which have since generated a combined 250 million video views and are syndicated to dozens of content partners. Launched the first music docu-series on Snapchat called "Billboard Artist Pass". Sold video series and livestreams to Twitter as part of a new content partnership resulting in millions of incremental revenue. Closed a live streaming deal with Facebook for over 275 hours of content. Developed over a dozen video series for Billboard and The Hollywood Reporter's web properties and social channels and in partnership with OTT services, social platforms, and publishers. I manage a video and digital distribution team of 45 people.
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Head Of Video For Hello Giggles - ConsultingTime Inc. Mar 2016 - May 2016New York, Ny, Us -
Video And Media ConsultantSelf-Employed Oct 2015 - Feb 2016Video and media consulting for various television networks and digital media creators.
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Senior Vice President, Defy Media And ClevverDefy Media Oct 2013 - Jul 2015New York, New York, UsI was retained after the merger of my former employer Alloy Digital and Break Media to form Defy Media, and asked to help integrate the two businesses, driving continued revenue growth through a cohesive strategy. I am accountable for planning and managing the creation of 5,000+ original videos each year, managing an extensive editorial and production team and controlling a multi-million dollar annual budget.The merger has been a success, with two distinct cultures now fully integrated and aligned. Once that was achieved, one of my major goals was to transform the Clevver brand into a true industry leader. To that end, I refocused the content and led a major re-branding. The results came very quickly, with high double-digit revenue growth, 1.8M gain in YouTube subscribers and a 90% increase in video views. As a result, Clevver is now the 2nd largest video brand at Defy Media achieving 250 percent growth in sponsored videos between 2014 and 2015.I have also focused on driving audience share growth through the development and creation of exciting original content including multiple new video series featuring celebrities, social media creators and YouTube stars, and a rapidly growing Spanish language entertainment channel on YouTube which recently completed a major programming deal with NBC Universal's Telemundo brand.Specific responsibilities include developing a cross-platform content strategy, establishing social and distribution strategy, collaboratively managing partnership development, leading talent development and recruitment for on and off screen talent, and developing/producing branded content and integration opportunities. -
Senior Vice President, Alloy Digital And ClevverAlloy Digital Jun 2012 - Oct 2013New York, Ny, UsAfter executing the sale of my company Clevver Media to Alloy Digital, I stayed on to lead a team of 35 employees in developing and launching new content ideas and video series for Teen.com, Clevver.com and Smosh Games. In this role, I collaborated across the organization, worked with sales and business development, oversaw video production, and built/managed content partnerships for the brands. I created new revenue streams by transforming Alloy Digital into a full-service video and editorial company with content distributed across multiple platforms. Specific successes in this role include creating, developing and launching one of the fastest-growing channels in YouTube history (“Smosh Games” reached 1 million subscribers in just 3 months and is now at 1.5 billion views). I also played a key role in forging syndication partnerships with major video services such as AOL, Yahoo, and Daily Motion, and created various brand extensions – for example, we co-produced a 60-minute Clevver documentary that was sold in Wal-Mart stores nationwide and premiered digitally on Netflix. -
Co-Founder / PresidentClevver Media Mar 2006 - Jun 2012Beverly Hills, California, UsMy business partner and I spotted an opportunity in the early days of Internet video, and bootstrapped Clevver Media from the ground up, creating a very successful digital video company focused on music, movies and pop culture for teens and young adults. My accountabilities included talent acquisition and management; deal negotiation; sales and marketing; P&L management; and content development and production. The company began with just the two of us but ultimately grew to 35 employees. 7 YouTube channels, and 80 million monthly video views.We built our initial audience by licensing short-form video content but quickly began to produce original content through a partnership with 3rd party production company. Within 2 years, we opened our own studios and ramped up to producing 30 videos a week and later secured significant financing from YouTube to launch 3 new channels. Ultimately we achieved a reach of 1.6 billion video views with revenues in the multi-millions. -
Director Of Production / Business DevelopmentThe One Network Aug 2001 - Jan 2006In this role, I developed, produced, shot, and edited all original programming. I also managed relationships with major movie studios, record labels and TV networks and serviced content partnerships with Comcast, Cox, and BellSouth.
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Executive ProducerIheartmedia, Inc. Jan 2001 - Aug 2001New York, Ny, Us -
Assistant To Jerry BruckheimerJerry Bruckheimer Films 1998 - 2000
Michael Palmer Skills
Michael Palmer Education Details
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University Of Southern CaliforniaBusiness
Frequently Asked Questions about Michael Palmer
What company does Michael Palmer work for?
Michael Palmer works for Various Publishers
What is Michael Palmer's role at the current company?
Michael Palmer's current role is Palmer Video and Media Consultant.
What is Michael Palmer's email address?
Michael Palmer's email address is pa****@****ail.com
What is Michael Palmer's direct phone number?
Michael Palmer's direct phone number is +121394*****
What schools did Michael Palmer attend?
Michael Palmer attended University Of Southern California.
What skills is Michael Palmer known for?
Michael Palmer has skills like Digital Media, New Media, Entertainment, Video Production, Video, Content Strategy, Social Media, Television, Digital Strategy, Youtube, Film Production, Facebook.
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