Mike Parrott Email and Phone Number

Sherbet | A Strata Creative Communications Ltd Company:Heading up the creation, delivery and growth of our best-in-market employee amplifying product that: Will lead the transformation of your business by engaging and inspiring your team with Sherbet’s cutting-edge rewards and recognition platform. Not just a digital tool, but a powerful coach designed to make rewarding your people effortless and impactful. #AddSomeZing

Providing freelance Proposal Development and Account Direction services to agencies and corporates:> Live Events> Digital Media> Venue Search

Strategic lead and overall coordination responsibility for all Grass Roots Meetings and Events competitive pitch activities. Providing direct and virtual team leadership / management, along with ongoing document design, creation and pitch process enhancement to ensure the successful delivery of client commercial proposals. Significant focus on creative leadership for live event experience design and budgeting, along with presentation delivery to internal and external client… Show more Strategic lead and overall coordination responsibility for all Grass Roots Meetings and Events competitive pitch activities. Providing direct and virtual team leadership / management, along with ongoing document design, creation and pitch process enhancement to ensure the successful delivery of client commercial proposals. Significant focus on creative leadership for live event experience design and budgeting, along with presentation delivery to internal and external client audiences.Attaining business wins with: BMW, The Co-operative, Dentons, Hikvision, Huawei, Hyundai UK, Vauxhall, Herbert Smith Freehills, Basware, IKEA, Roche, WPP, Biogen, Dacia, General Motors, Danone, Renault, SITA.Achievements: Attaining a 1:3 conversion rate for new business wins, with more than 20 new pieces of business secured at values between £100k and >£10m Show less

Responsible for the direct line management / leadership of 30 Grass Roots Delegate Management professionals. Planning and overseeing the configuration of the company's proprietary technology solution (iDMS) for global client event registration projects (up to 15,000 delegate projects). Scope extended from pipeline new business development through to live event delivery and client reviews.Key clients: VMware, Herbert Smith Freehills, Microsoft, Deloitte, BMW

Responsible for sales strategy leadership and proposal / pitch delivery for all aspects of new business development. Primarily focusing on developing business opportunities within the live event arena.An overview of the company:Quintessential is an independent, global brand solutions company that provides thought leadership and creatively executed solutions within the following B2B and B2C disciplines:Production & Event ManagementBrand Activation / Shopper… Show more Responsible for sales strategy leadership and proposal / pitch delivery for all aspects of new business development. Primarily focusing on developing business opportunities within the live event arena.An overview of the company:Quintessential is an independent, global brand solutions company that provides thought leadership and creatively executed solutions within the following B2B and B2C disciplines:Production & Event ManagementBrand Activation / Shopper MarketingBrand ExperienceExperientialStore Refits / Rebuilds / POSAchievements: 6 significant new business opportunities secured for the company. Including premium automotive manufacturer, leading FMCG and social media technology company. Show less

Board Director lead for agency team responsible for the design, planning and delivery of multi industry sector clients' sales incentive programmes, B2C and B2B digital communications and experiential events. Also, business lead for IT department.Team activity outputs included:1) Mobile optimised channel incentive websites (design and management. CMS)2) B2C sales promotion websites (including reward claim / redemption tools)3) Corporate product and brand communications… Show more Board Director lead for agency team responsible for the design, planning and delivery of multi industry sector clients' sales incentive programmes, B2C and B2B digital communications and experiential events. Also, business lead for IT department.Team activity outputs included:1) Mobile optimised channel incentive websites (design and management. CMS)2) B2C sales promotion websites (including reward claim / redemption tools)3) Corporate product and brand communications websites (indirect channel B2B focus)4) Online game production for sales incentivesBusiness sector specialisms: IT, Telco and AutomotiveKey clients: O2, Samsung, HTC, Sony, Hewlett Packard, Ladbrokes, Subaru, Isuzu.Achievements: Awarded two industry awards for campaigns managed and secured continued retained business contracts from the company's two largest revenue / key clients (telco and technology). Show less

Head of Account Development. Key focus being to advance and enhance existing live event and digital marcomms work.Provided industry knowledge and experience to ensure clients' received the most appropriate brand conscious digital and live event solutions for their tactical and strategic marketing communications activities.Sales acquisitions included: Event design and planning for automotive, retail and pharmaceutical clientsDesign and sale of Global elearning / sales… Show more Head of Account Development. Key focus being to advance and enhance existing live event and digital marcomms work.Provided industry knowledge and experience to ensure clients' received the most appropriate brand conscious digital and live event solutions for their tactical and strategic marketing communications activities.Sales acquisitions included: Event design and planning for automotive, retail and pharmaceutical clientsDesign and sale of Global elearning / sales support app for auto manufacturer B2C Mobile app production for auto and travel & leisure clientsOnline viral video production for auto manufacturerCorporate brand site for FMCG clientConsumer in-pack promo brochures and package design for FMCG clientOnline ad banner development for travel & leisure clientVideo production for clients from all business sectorsNetwork events for premium automotive manufacturerPress launch event for automotive manufacturerBusiness sector specialisms: Automotive, IT, FMCG and PharmaAchievements: Secured new business opportunities with BMW, Rolls Royce, MINI, Porsche, Honda, Old El Paso, Green Giant, Veolia, Storagetek, 3COM, Toyota, BMS, Panasonic and Shell. Show less

Grass Roots Group acquired Maritz Ltd in 2006.Primarily Toyota GB and Toyota Europe account focused. Leading agency team responsible for the planning, design and delivery of essential channel development communication projects through Toyota's significant dealer communications website (www.toyotaguild.com). Drawing on CSI and mystery shopper results to design and deliver online learning / performance improvement campaigns structured to enhance the customer experience through retail… Show more Grass Roots Group acquired Maritz Ltd in 2006.Primarily Toyota GB and Toyota Europe account focused. Leading agency team responsible for the planning, design and delivery of essential channel development communication projects through Toyota's significant dealer communications website (www.toyotaguild.com). Drawing on CSI and mystery shopper results to design and deliver online learning / performance improvement campaigns structured to enhance the customer experience through retail space management and enhanced selling skills.Website remit included:1. Communication of all new products (Sales and After Sales) - Specification, pricing, customer profiling and 'take to market' plan (delivered online via webcasts, product knowledge modules, ebrochures and on-demand video)2. Communication, measurement and reward redemption for all dealer sales and knowledge incentive activity (including online gaming and reward claim functionality)3. Registration for live event participationAlso responsible for Toyota GB and DELL EMEA Channel event activities. Event focus being highly engaging reward events for Toyota and the communication of DELL's new channel strategy to its key EMEA Distribution partners.Achievements: Awarded industry award for incentive platform performance. Managed full system and front-end redesign. Introduced enhanced interactivity with mobile optimised features. Secured 20 new business events and retained account contract. Hailed as THE client relationship for others to copy within the agency. Show less

Focus being to lead the development of strategic live and digital marcomms solutions for Maritz' broad European client base. Providing a blend of media expertise including; web based comms, live product launch events, incentive travel, DM / printed communication campaigns, interactive incentive game architecture and varied research applications. Audiences included B2B and B2C.Business sector focus: AutomotiveAchievements: Designed and sold two award winning projects (Ford of… Show more Focus being to lead the development of strategic live and digital marcomms solutions for Maritz' broad European client base. Providing a blend of media expertise including; web based comms, live product launch events, incentive travel, DM / printed communication campaigns, interactive incentive game architecture and varied research applications. Audiences included B2B and B2C.Business sector focus: AutomotiveAchievements: Designed and sold two award winning projects (Ford of Britain and MBNA). Secured >30 incentive, event and comms projects. Show less

Designing and leading the implementation team for key Incentive campaigns, promotional print and Live Event clients, Including: Ford of Britain, Jaguar UK, Land Rover UK, Ford of Europe, Mazda, Skoda and VWAchievements: Awarded 'Maritz Masters' title for outstanding performance in client relationship development and project delivery excellence. Secured and delivered company's largest incentive - Ford of Britain £2.5m. Designed and delivered the company's trail blazing ring and win… Show more Designing and leading the implementation team for key Incentive campaigns, promotional print and Live Event clients, Including: Ford of Britain, Jaguar UK, Land Rover UK, Ford of Europe, Mazda, Skoda and VWAchievements: Awarded 'Maritz Masters' title for outstanding performance in client relationship development and project delivery excellence. Secured and delivered company's largest incentive - Ford of Britain £2.5m. Designed and delivered the company's trail blazing ring and win technology platform - sold to numerous clients for combined revenues of >£4.5m. Lead Jaguar account team to attain greatest account growth during company's 10 year relationship - outsourced administration, events and incentives. Show less