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A dynamic, thoughtful and strategic executive equipped with an MBA and a unique multi faceted experience and skill set. Over 25 years experience of building teams and executing strategic plans leading to growth in revenue and profitability. Currently Head of Global Wholesale for Free Fly Apparel building out the wholesale strategic plan and leading the surf strategy as we open the aperture to new markets.Recently responsible for the wholesale business for the Quiksilver brand in North America. Proven leadership, mentoring and management skills which inspire high performing teams to execute strategic and financial plans. Created and led a multi-year Americas’ strategic plan that resulted in continuous market share growth in all channels of distribution through thoughtful product segmentation, unique pricing architecture and compelling Go To Market strategies.Previously responsible for many facets of the Boardriders operational platform including logistics, trade compliance, sales operations, customer service, international operations, 3pl management and sales/supply chain technology projects. . Earlier in my career I also created a unique vertical sales portfolio for FedEx by quarterbacking our growth in the retail/apparel space which led to 80 million in total business and disruptive market-share gains through a 5 year strategic plan that exceeded expectations. Customers included Quiksilver, Billabong, Volcom, Guess, American Apparel, BCBG, Forever 21, Tillys, etc Functional Management experience: Wholesale Sales, E-Commerce, Retail Stores, International Distribution, Demand Planning, Sales Operations, Visual Merchandising, Technology, Logistics. Retail Partnerships: Amazon, Backcountry, BC Surf, Belk, Buckle, Dick's Sporting Goods, Dillards, Dunhams, Jacks, HIC, HSS, Macys, Maui Nix, Nordstrom, Nexcom, PacSun, Ron Jon’s, REI, Scheels, Sun Diego, Sport Chek, Tillys, TJX (TJ Maxx, Marshalls, Winners), Urban Outfitters, West Marine, Zappos, Zulilly, ZumiezCOO Level Operational Expertise | General Management | Brand Management | Wholesale Sales Management | Direct to consumer E-Commerce | Retail & Franchise Management | Distribution Strategy | Go to market strategy | Retail Franchise Distribution | Financial Planning & Analysis | Demand Planning | Sales Planning | Retail Planning | Sales Operations | Customer Service | Product Licensing | Product Segmentation | Inventory Management & Liquidation | Visual Merchandising | New Category Expansion | Small and Large Brand Experience | P/E | Public Company | Fortune 50 | Small Company Experience.
Free Fly Apparel
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Head Of Global WholesaleFree Fly Apparel Aug 2023 - PresentCharleston, Sc, UsRun the wholesale P and L for Free Fly. On the global executive team and a leader on the surf strategy.
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Board AdvisorParkit Co. Jan 2023 - PresentSan Diego, California, UsPark it Movement makes the best outdoor chairs that are wildly functional, simple, portable and have iconic style. #enjoytheexplorationSupport the executive team on building DTC/wholesale strategies and long term strategic plans for the brand. -
Svp/Gm Of North America WholesaleQuiksilver Mar 2021 - Aug 2023Huntington Beach, California, UsPart of the Quiksilver Global Executive Leadership Team as well as the Boardriders North America Executive Leadership Team. Manage business development of all channels and customers within the North American market while being focused on assortment planning and GTM strategies. Build and execute marketing strategies for all wholesale customers including Sporting Goods, Ecom, Department Stores, Specialty, Licensed Stores. etc. Manage P/L and responsible for rev, profit and overall Ebita contribution. Launched womens line and grew it to a multi million dollar business in 2 years with key influential retailers. Part of Boardriders Top 100 Leadership Program. Grew 2022 Overall Business by 25% by driving growth in all product categories and all channels of distribution. In addition to being on the Global Marketing and Athlete commitees. Ran the transition to a licensing model with Authentic Brands including business modeling, licensing interviews and decisions etc.. -
Vp Of Sales And Omni Channel Gm (Interim).Quiksilver Feb 2020 - Mar 2021Huntington Beach, California, UsWas chosen by the Group CEO and Brand CEO to be a GM in training of the omni channel business of Quiksilver in North America. Was tasked in growing my experience in ecom, brick and mortar retail and product in addition to my VP of Wholesale responsibilities. Was the acting Omni Channel GM and managed 200m P and L. During this time I received a digital marketing certificate from Duke.
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Vp Of Sales North AmericaQuiksilver Apr 2016 - Jan 2020Huntington Beach, California, UsFull P and L responsibility for the the wholesale P and L of the Quiksilver brand in North America. Multi channel management growing ecom, specialty, department store and other key account channels from a multi functional perspective. Ran all divisions including Apparel, Footwear, Accessories, Snow, Licensed products and launched the Quik womens brand in the top retailers across the country.
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Gm Of Licensing- WholesaleBoardriders Jan 2017 - Mar 2022Huntington Beach, California, UsSuccessfully launched and had Full P and L responsibility for 3 different licensing projects at BoardridersBoardriders Eyewear- Successfully launched and managed this business with full P and L responsibility and focus on product, marketing and sales. Closed 235 retail doors who represented our eyewear program. Boardriders Socks- Successfully launched and managed this business with full P and L responsibility and focus on product, marketing, sales, and operations/planning. We sold the following brands (Quik, Roxy, Billabong, DC, Element, RVCA) while leveraging a best of breed rep force that sold all the brands into top accounts across the country. We placed 176 fixtures in a 2 year period. Quik/Roxy Softboards and Accessories- Successfully launched and managed this business with full P and L responsibility and focus on product, marketing and sales. This project consisted of Soft Surfboards, Leashes, Traction Pads, Skateboards, iSups, etc. -
Vp Of Sales- West Region For Mens And WomensBoardriders Aug 2014 - Mar 2016Huntington Beach, California, UsManaged the US West Coast Business for Quiksilver and Roxy. In addition managed core marketing and trade marketing for the wholesale specialty channel.
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Vp Of OperationsBoardriders Jul 2011 - Aug 2014Huntington Beach, California, UsFocused on providing best in class service to our internal departments and to our customers.*Owner of sales tools-Implemented new SFA tools (Salesforce.com, E-Catalog, B2B). Completed all business requirement gathering, RFP, Solution demo's and rating, negotiation, execution, and training.*Owner of Customer Service- Created a shared service model by taking 5 unique brand customer service/sales operations groups and making one shared service. We went from having up to 8 service consultants aligned to one account to having one main point of contact for our customers.* Owner of Sales Operations-Constant business process improvement through the utilization of our sales tools and SAP*Owner of International Operations- managed global operations group and 3pl's in Hong Kong, Canada and Shanghai.* Owner of all quarterly forecasting and re-order tracking for all brands and divisions.* Continue to lead all logistics and trade compliance for all ZQK brands.*Owner of custom boardshort project and manufacturing at corporate HQ.
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Vp Of Logistics/Trade Compliance/Transportation/ProductionBoardriders May 2010 - Jul 2011Huntington Beach, California, UsLead a logistics team for the North American region encompassing such industry leading brands as Roxy, Quiksilver, Watermans, DC. etc. Core compentencies of managing the flow of goods, information and funds for the enterprise while driving out costs and improving service.* lead on ASN/Electronic CI project (software selection, business case development, negotiation and implementation). Have worked with Avery Ice, Tradelink and SAP SNC.*Negotiated and implemented a new 3pl/Consolidator/Supply Chain Visibility relationship.*US lead for global procurement of all transportation (ocean, air, parcel, trucking)* Created a shared service model by taking unique departments that operated by brand and leveraging the resources to focus on all brands and leverage scale and pricing power.(now all brands utilize the same providers for their broker, 3pl, transportation, etc*Lead on SAP implementation for some MM Projects related to supply chain visibility, IBD workflow, duty and freight costs etc.*Negotiated 2 3pl/fullfillment contracts (Shanghai and Canada)*Implemented department KPI's and monitoring*Increased duty drawback recovery *Reduced transportation CPU YOY for the last 3 years.*Co-Project lead on FTZ implementation (research, negotiation with software providers and consultants, business case development, execution)*Co-Project lead on a global PO Management, Carrier Management, Vendor Management, Supply Chain Visibility, and Origin Consolidation Bid and Execution.
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Corporate Account Manager- Apparel/Retail GmFedex Jun 2008 - May 2010Memphis, Tn, UsConsultant to large apparel/retailers in the LA area. Focus on bringing supply chain strategies to help top line growth and bottom line results. Managed strategic direction, sales, and marketing of FedEx's push into gain market share in the apparel industry. Increased revenue each quarter while closing over 18 million in business over the two year project and managing over 50 million in total business. During this time I also completed the FedEx Lead Up Leadership training program. -
Senior Account Executive-Action Sports Division GmFedex Nov 2004 - Jun 2008Memphis, Tn, UsTargeted the Action Sports Market both the retail base (Becker, HSS, Jacks, Tillys, Killer Dana, Frog House etc) and manufacturers (Quik, Volcom, RVCA, etc) through solutions selling, marketing (Surfrider/FedEx Celebrity Surf Jam, advertising in Transworld Business, etc), and relationship building with key assocations like BRA, IASC, SIMA which he built customized pricing and solutions plans for all their membership. Tasked with business development within the Action Sports industry from concept through implementation of numerous initiatives and projects. Managed a book of business with 20 million in annual revenues. Increased total revenue in each of the last 10 quarters by closing over 12 million in business across the FedEx portfolio of airfreight, ground parcel, consolidation services, LTL, Freight Forwarding, technology solutions etc.
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Senior Operations ManagerPorts America Sep 2002 - Nov 2004Morristown, Nj, UsManaged Union labor (up to 200 a shift) in a quest to achieve productivity and saftey goals at one of the largest container terminals in the world. Other duties included billing, planning management, inventory replenishment, inventory locating, streamlining operations etc. -
Marketing ConsultantPropaganda Hq Jan 2001 - Sep 2002Created and executed marketing initiatives within the Action Sports Industry. Clients included Jeep, The Lab, Surfrider, Sima etc.
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Account Executive/Marketing ManagerMindless Reaction Mar 2000 - Mar 2001Mindless Reaction was a small surf and lifestyle brand which was on the cutting edge of fashion and had sales up to 3m. Consulted boutiques and surf/skate shops on the Mindless Reaction apparel/accessories collection which consisted of a seasonal line story with a myraid of fashion forward/street wear apparel products. Built relationships with retailers up the california coast and focused on margin for all parties in the economic equation. Also focused on marketing and design strategies to help further the brand story.
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Marketing ManagerSmp International Apr 1998 - Mar 2000SMP was a leading action sports brand with sales reaching 25m. Helped in cordinating events, managing surf, skate and snow teams, planning and executing media buys/planning, created and co designed advertising content. and implementing strategic marketing strategies.
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Professional SurferSelf Employed Jun 1996 - Jun 19993 time national amateur champion and world tour competitor. Traveled around the world to shoot photos and video for sponsor advertisements and editorial coverage. Competed globally (Over 13 Countries) in surfing events while providing exposure to my sponsers which over my career included Quiksilver, Body Glove, Split, Arnette, Jacks, Spy, Katin, SMP, DaKine, Sticky Bumbs, Country Leather, Xcel, OP,Mindless Reaction etc.
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Retail AssociateInflight Surf Shop/Quiksilver Boardriders Club Jan 1993 - Jan 1996Focused on helping consumers find the right product for their story. Helped buyers decide on the products that would show the best top line opportunity based on current marketplace trends. Influential in buying and marketing decisions. Also was a surf team rider during this time period.
Mike Reilly, Mba, Dmca. Skills
Mike Reilly, Mba, Dmca. Education Details
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Duke UniversityMarketing -
University Of RedlandsBusiness
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California State University, Long BeachGlobal Logistics
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California State University, Long BeachMarketing And Communications
Frequently Asked Questions about Mike Reilly, Mba, Dmca.
What company does Mike Reilly, Mba, Dmca. work for?
Mike Reilly, Mba, Dmca. works for Free Fly Apparel
What is Mike Reilly, Mba, Dmca.'s role at the current company?
Mike Reilly, Mba, Dmca.'s current role is General Management/Deep Cross Functional Expertise/COO Level Experience/Chief Revenue Officer/Board Advisor.
What is Mike Reilly, Mba, Dmca.'s email address?
Mike Reilly, Mba, Dmca.'s email address is hh****@****lly.com
What is Mike Reilly, Mba, Dmca.'s direct phone number?
Mike Reilly, Mba, Dmca.'s direct phone number is +171488*****
What schools did Mike Reilly, Mba, Dmca. attend?
Mike Reilly, Mba, Dmca. attended Duke University, University Of Redlands, California State University, Long Beach, California State University, Long Beach.
What are some of Mike Reilly, Mba, Dmca.'s interests?
Mike Reilly, Mba, Dmca. has interest in Networking, Investing, Basketball, Golfing, Reading, Surfing, Philanthropy.
What skills is Mike Reilly, Mba, Dmca. known for?
Mike Reilly, Mba, Dmca. has skills like Strategy, Management, Leadership, Marketing Strategy, Sales Operations, Sales, Marketing, Supply Chain Management, Retail, Logistics, Cross Functional Team Leadership, Business Development.
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