Mike Perrow Email & Phone Number

Gloucester, MA, US

Cambridge, Massachusetts, United States

Greater Boston

Greater Boston

• I am helping to launch a new information hub called TechBeacon, and my primary area of content is DevOps: what it means to practitioners and decision-makers, how to think through problems regarding teams, agile skills.
• Drive the editorial direction for the big data space
• Identify and recruit top talent internally and externally for contributing content.
• Plan and manage content to cover and further the industry discussion around all major trends and developing technologies.
• Stay focused on results, and ensure that the outcomes this content describes address real business needs.

Cambridge, Massachusetts

Focused on writing and editing practical content for the IT Ops professional, published on TechBeacon, the software information hub sponsored by Micro Focus (formerly Hewlett-Packard Enterprise). In this role I have contributed to a growing online readership, currently approaching 400,000 unique visitors per month. In addition to the articles I have.

Greater Boston

Aquent

Contract work for HP writing about the big data space, including white papers, customer testimonials, success stories, and sales material.

Medford, MA

Promoted IBM software engineering products and services across IT and systems engineering domains, by delivering subject matter expertise within executive level initiatives. Created differentiated value prop for IBM's 1) application lifecycle management tools (ALM/DevOps) and 2) product and systems engineering tools. Content pitched to client executives.

Lexington, MA

• Created from ground-up a monthly, online publication focused on the concepts behind the iterative, software development lifecycle (ALM). Targeted IT project managers and decision makers with cross-product capabilities.
• Launched ezine in Dec. 2000; managed two direct reports (2000-2003), plus freelancers, budget, and related website.
• Developed email announce/subscribe system and grew subscriber base to 145k.
• Leveraged content for external publications, including SD Times, InformationWeek, Dr. Dobb’s Journal, IEEE Software, numerous online sources, and a book authored by Rational VP Joe Marasco, The Software Development.
• The Rational Edge won distinguished (top) honors in Society for Technical Communications international online competition, 2001.
• Booklet: Driving Better Business with Better Software Economics, Mike Perrow & Marlene Ellin, editors. Rational Software: 2001, 2002. Based on articles previously published in The Rational Edge, by Walker Royce, Mike.

Concord, MA

• Managed the Sybase IAD marcom team in support of all external and partner communications, to drive product marketing goals for the division. Facilitate delivery of strategic messaging through advertising, events.
• Managed a 7 person staff, as well as contractors and coops, in areas of PR, analyst relations, advertising, customer references, events management, Web content, direct marketing, and sales collateral / editorial.
• Developed strategies and marketing themes for North American road shows to launch new products and product releases.
• Co-developed strategy for “e-Map to e-Business” program, a practical Web solution package for Sybase’s tools customer base. Program elevated to a company-wide strategy for targeting specific e-Business requirements for.
• Described and helped rearchitect full lead/sales cycle, through all points of customer contact through lead gen to business close.
• Revitalized customer references function in coordination with other divisions.

Concord, MA

• Managed the Sybase editorial group, which supports all corporate marketing as well as product, service, and partner marketing functions. (Prior to this role, served as individual contributor on same team.) My primary.
• Set and implemented standards for all marketing content, covering corporate voice, style sheet, tone, and audience level. Responsible for all product collateral (120+ products), two quarterly publications, direct mail.
• Developed/hired and managed staff of writing specialists, totally six members by 1998, with expertise in direct marketing, technical writing, and proofreading.
• Advised product marketing groups regarding direction, style, and content for a wide variety of marketing literature.
• Managed strategy for literature fulfillment for all products and services.
• Managed, edited, wrote, and set editorial direction for company publications Powerline and Sybase Magazine. Re-established advertising initiative for Sybase Magazine, yielding a $100k per quarter savings over prior.

Cambridge, MA

Wrote and edited marketing communications material for clients in banking, telecommunications, and photographic imaging industries.

Nanjing, Jiangsu, China

Taught British literature (graduate), and composition, literature, and American culture (undergraduate) within the Foreign Language Department. Directed four senior theses.

Bachelor Of Arts (B.A.), English Language And Literature, General

Activities and Societies: Theater, poetry groups, Fiction editor for MegaCycles Magazine 1 year.

Master Of Fine Arts (M.F.A.), English, Creative Writing