Mike Perugi Email & Phone Number

Detroit, Mi, Us

Northville, Mi, Us

As Principal and Operating Officer, my role is to acquire, create, define, oversee, execute and continuously improve the partners missions, vision and strategies that are developed within the various CentStrat LLC business units, collaborative partner organizations and new business ventures that are undertaken.CentStrat LLC…short for Centennial Strategic is a professional services organization focused on providing “end-to-end” business solutions to help government and business increase revenues, lower costs and contain risks. Utilizing “unconventional” processes, the team of companies representing CentStrat provide the ability to:• Create / Develop Strategies and Executions that Deliver Positive, Measurable ROI and Returns on Results• Establish individual companies / knowledge / skills as a consolidated “Brand”• Operate as Entrepreneurs in a Branded TeamSpecific areas of responsibility include Strategic Planning, Global Sales Strategies & Execution, Digital Marketing and Operations creation, Organization Development, New Business / New Venture Development, Overall Customer Satisfaction and Training and Development.

Conway, Arkansas, Us

A member of Acxiom’s Automotive Strategy and Analytics Group responsible for thought leadership and supporting clients in the Automotive Industry Practice including OEMs, suppliers, retailers and agencies to better connect with customers and grow revenue by developing and implementing marketing strategies that leverage data, analytics, marketing technologies, and campaign platforms.Acxiom has received the highest Forrester Research obtainable scores in client satisfaction, operations technology, data assets, data integration, security and privacy, and data ethics.Member of the J.D. Power Automotive Advisory Board, Society of Automotive Analysts, and Automotive Press Association►► ◄◄

Detroit, Michigan, Us

Award winning change agent bringing multi-dimensional marketing/digital background in new senior manager position. Developed B2B and B2C all-new multi-year digital strategy, plans, budgets, and site platforms. Initiated and implemented website, first time social media, SEO, digital media and eCRM initiatives.My immersion in the healthcare industry came at a time of great change and allowed me to quickly grasp the consumer and provider market, while providing engagement strategies and executions that were organized in the minds of consumers, providers, and shoppers, and recognized by the industry awards earned.Managed web and social media team and acquired new digital agency creative/technical partners to increase product, member, agent, and provider awareness. Improved purchase intent and revenue growth collaborating with marketing, product development, and operations through integrated online/offline digital brand and support experiences, customer and provider acquisition efforts, and marketing/training campaigns. Led cross-functional company quality groups launching redesigned "customer-centric"​ and "mobile optimized"​ website 4/2014. Previous eight year old site metrics improved with measurable impact: decreasing bounce rates 35% and increasing interaction up 200+%. 2014 Gold eHealthcare Leadership Award for Best Overall Website category over high profile "name" healthcare insurance systems.

Attending networking events Researching Industry LeadersTracking Industry TrendsParticipating in Industry Discussions

London, England, Gb

Developed, managed and created Owners Services website used for online vehicle management -responsible for all online cross-functional Chrysler LLC operations including Chrysler Financial, Mopar, Technical Services, Credit Card operations, Service Contracts, Customer Relations and Telematics/Services. - Developed and Managed Owner Communications Program including development of Chrysler, Jeep and Dodge Owners Magazines. - Managed Dealer Advertising Association online Advertising operations and budgets. - Managed business, contractual, partnership, service development and marketing/subscription functions for Sirius Satellite Radio, uConnect and Hughes Telematics project operations.

Auburn Hills, Mi, Us

Led cross-functional launch team for "Most Awarded vehicle in History"​- 300/300C-Managed business, led launch teams, wrote Business Strategies, Brand Marketing Plans processes creating 300M Special, '02 Pro-AM Edition, '02 relaunch of Concorde.-Created first "Lifestyle Vehicle"​ in 300M Pro-Am Edition - special content "no-charge"​ TaylorMade Clubs, Special Golf Bag and Organizer. Launched in 4 months, pre-sold 3200 in 2 months.- Led relaunch '02 Concorde model - new vehicle group / advertising. Increased sales 75% over 3 months., 300M Special- Pebble Beach Concours 2000 to reality in Fall '01 as '02.- Coordinated Brand SEMA activities - created 2 specialty vehicles produced for Brand-Sebring TSi & 300 Long Wheel Base. - Led Vehicle Communications and Entertainment Team creation and launch of Marketing and Business Strategy for U-Connect in-vehicle telematics and Sirius Satellite Radio .- 1st factory installed satellite radio on '02MY 300M. Launched Sirius Satellite Radio functions--in 2003, achieved highest segment take rate of Satellite radio in industry.

London, England, Gb

- Created and launched Internet / Interactive sites for Brand. Wrote 1995 original 5-year Interactive Plan--implemented in 3 years. Used vehicle site enhancements as launches for vehicles--launch began with Indy 500 for Viper in 1995.- Developed and Implemented revised/enhanced Lead Generation System for Dodge - forerunner of CRM system for corporation.- Developed and launched DAA Target Direct Program with InterOne.- Created the Webinar - Interactive Educational Vehicle Launch Facilitator - with Organic to be used starting with '01 Caravan launch. Used e-mail address from Detroit Auto Show (over 225k) tor train / teach vehicle over 5 month period.- Developed and launched first NASCAR online promotion using caps to guess drivers.-66,000 e-mails in two days which started development of Dodge Garage.

London, England, Gb

- Developed Marketing and Product Plans with Platform team for the first 4-door midsize pickup and V8 powered "performance"​ midsize pickup Dakota QuadCab and Dakota R/T. "SportTruck of the Year"​ Award winner.- Developed Media / Communications / Advertising Launches for '96 Dakota, '98 Durango and '99 Dakota Quad Cab and Dakota R/T. Worked and Developed plans with Marketing Plans group.- Used 7-Eleven Coffee Mug Promotion with NHL as launching pad for Dakota. Front and POP signage all stores coast to coast and 5 second tags in Coffee commercial.- Launched Dakota Back to School with Details and American Eagle Outfitters. Test drive for AEO discounts, free mall displays in 400 malls nationwide. Did 2400 test drives in one month.- Developed Marketing program with Arctic Cat to become the Official Truck for Snow Racing and Water Sleds.

London, England, Gb

- Created and secured all Media Value Added programs for Avenger, Stratus and Caravan launches, and responsible for full Division Media Added Value functions.- Developed Media Value Added process for PentaCom, RossRoy, BBDO for launches.- Developed and negotiated two 5-year National Hockey League (NHL) sponsorships for Dodge. Worked with PentaCom, league, agencies. Created all cross-platform promotions used for vehicle launches with partners. Expanded Dealer Advertising Association participation from 5 to 11 teams in 4 years.- Developed Home Depot Weekend Home Improvement Tour with Meredith Media Value Add to use for vehicle launches and truck commercial incentive distribution.- Developed Dr. Pepper / Dodge Ram Giveaway with live TV commercials on American Music Awards show using Dick Clark live in front of truck. On-package program with over 2 million 12 packs and 2 litre bottles.

London, England, Gb

- Responsible for all Marketing and Strategy functions of all-new Dodge Neon at launch --- The "Hi" car.- Created the first CD/ROM Catalog with Cruising Music and bonus Computer game for alternative catalog for Neon launch to Gen X demographic. 75,000 Catalogs bought by dealers.- Created/implemented Kleenex sampling program for under console holder and customer feature education toward J.D. Power improvement. 225,000 packages with coupons given away.- Utilized Media Value Added as sole source of Neon merchandising functions when advertising money declined in year 2 due to other vehicle launches.

London, England, Gb

- Developed 5 year Strategic Plan for Mopar's return to Wholesale after 10 years- Managed and Marketed Mopar Expressions Magazine - Increased Dealer/Subscriber base to 225,000 Largest Aftermarket Magazine in the industry.-Created and implemented Mopar ProfitMaker Program / Incentive based program that allowed dealers who hit parts numbers to generate funds that could reinvest back into Wholesale Parts Business.

London, England, Gb

- Wrote 5-year Strategic Marketing and Processes Plan and coordinated Departmental Budgets both G&A and warranty cost tracking- Developed with Dealership Administrators the URO - Universal Repair Order for all Warranty, Service Contract Repairs. Replaced 4 forms into 1 for efficient management.- Revamped and created Computer Generated Training for Warranty Administrators- Developed Warranty Administrators Training Program - ran 81 per year- Created a Corporate Identity Program and Warranty Information Newsletter for Administrator Communications which lasted until 1998 (merger).

London, England, Gb

Created and Developed Automotive Service Contracts- Trained in F&I industry through Chrysler Credit.- Wrote 5-year Strategic Marketing Plan- Created the first automotive Affinity Credit Card- Avco/Chrysler VISA June 1985- Developed and launched Marine Service Contracts Division to offset revenue declines following adoption of 7/70 Vehicle Warranty--sold in 3 years at $5.5m profit.- Created 2/20 Service Contract for 5/50 buyers of vehicle model year for 7/70 through direct mail program.

Based In Paris. Part Of Every Heart & Home., Fr

Managed and supervised field merchandisers/managers and responsible for the promotion and sell-through of BIC Pens, Lighters, and Shavers. Presented and Strategically managed Chain food, drug, and wholesale accounts in the Michigan, Ohio, Indiana area. Prepared strategic planogram, seasonal promotions, and advertising/co-op programs to facilitate sell-through of product.

Executive Education In Management I And Ii, And Team Leadership Skills

Mba, Finance And Economics

Bs, Marketing Management

Aas, Marketing-Applied Management