Mike Perugi Email and Phone Number
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Member: JD Power Advisory Board, Automotive Press Association and Society of Automotive Analysts.►► map58@comcast.net ◄◄Accomplished, results-oriented, versatile integrated marketing, digital, and sales operations professional. Substantial proven achievements, including the healthcare, CPG, and automotive industries. Leverages hybrid mindset as an exceptional project manager and leader, emphasizes collaborative environments that build teams, simplify processes, and solves problems to attain optimal results.Achieved digital awards in the healthcare and automotive industries.Instrumental in the first automotive (1995), owner services (2006), and healthcare (2014) industry changing branded websites; affinity programs, emerging technology brands/services (2003), product/lifecycle extensions, profitable manufacturer and service vendor partnerships. Auto websites won more than four GLIMA Best Website awards and six interactive International Automotive Advertising Awards from 1996-2000.A University of Detroit graduate with a BS in Marketing Management and MBA in Finance/ Economics started in consumer products at BIC, then the former Chrysler Corporation Mopar Service and Parts Division. He created service contracts, service marketing programs and after a 10-year corporate absence, wholesale parts strategies.Led Dodge Division marketing vehicle launch teams on the ’94 Neon,’96 Dakota, ’97 Durango and ’99 Dakota Quad Cab- first mid-size four-door pickup. Also created processes for media value added programs and CRM as the Consumer Communications Manager.As Chrysler Division Marketing and Planning for Concorde, LHS and 300M, he led the Concorde redesign launch and creation of the 300M Special from a Pebble Beach Concours concept. From 2003 to 2006, he led the marketing launch team, and was Brand Manager of the “most awarded vehicle ever,” the successful Chrysler 300.***Recruiters, HR Managers, Hiring Managers, VP of Global Marketing connect with me to get access to my thought leadership, industry, technology, and operational expertise and network deep in industry leadership***►► map58@comcast.net ◄◄Specialties: Brand Management / Building • Product Development / Strategy • Interactive Development/Strategy • Sales Management, CRM Marketing / Processes • Strategic Planning • Sponsorships, Communication Strategy Incentives • Loyalty Programs • Sports Promotion • Training Development • Trade Shows • Merchandising
Centstrat Llc
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- centstratllc.com
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Centstrat LlcDetroit, Mi, Us
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Principal And Operating Officer | Marketing Interactive BrandCentstrat Llc Feb 2009 - PresentNorthville, Mi, UsAs Principal and Operating Officer, my role is to acquire, create, define, oversee, execute and continuously improve the partners missions, vision and strategies that are developed within the various CentStrat LLC business units, collaborative partner organizations and new business ventures that are undertaken.CentStrat LLC…short for Centennial Strategic is a professional services organization focused on providing “end-to-end” business solutions to help government and business increase revenues, lower costs and contain risks. Utilizing “unconventional” processes, the team of companies representing CentStrat provide the ability to:• Create / Develop Strategies and Executions that Deliver Positive, Measurable ROI and Returns on Results• Establish individual companies / knowledge / skills as a consolidated “Brand”• Operate as Entrepreneurs in a Branded TeamSpecific areas of responsibility include Strategic Planning, Global Sales Strategies & Execution, Digital Marketing and Operations creation, Organization Development, New Business / New Venture Development, Overall Customer Satisfaction and Training and Development.
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Automotive Industry Practice Leader Strategist/ Principal ConsultantAcxiom Jan 2016 - Dec 2020Conway, Arkansas, UsA member of Acxiom’s Automotive Strategy and Analytics Group responsible for thought leadership and supporting clients in the Automotive Industry Practice including OEMs, suppliers, retailers and agencies to better connect with customers and grow revenue by developing and implementing marketing strategies that leverage data, analytics, marketing technologies, and campaign platforms.Acxiom has received the highest Forrester Research obtainable scores in client satisfaction, operations technology, data assets, data integration, security and privacy, and data ethics.Member of the J.D. Power Automotive Advisory Board, Society of Automotive Analysts, and Automotive Press Association►► ◄◄ -
Manager- Online Marketing And Customer ExperienceHealthplus Of Michigan Dec 2011 - Nov 2014Detroit, Michigan, UsAward winning change agent bringing multi-dimensional marketing/digital background in new senior manager position. Developed B2B and B2C all-new multi-year digital strategy, plans, budgets, and site platforms. Initiated and implemented website, first time social media, SEO, digital media and eCRM initiatives.My immersion in the healthcare industry came at a time of great change and allowed me to quickly grasp the consumer and provider market, while providing engagement strategies and executions that were organized in the minds of consumers, providers, and shoppers, and recognized by the industry awards earned.Managed web and social media team and acquired new digital agency creative/technical partners to increase product, member, agent, and provider awareness. Improved purchase intent and revenue growth collaborating with marketing, product development, and operations through integrated online/offline digital brand and support experiences, customer and provider acquisition efforts, and marketing/training campaigns. Led cross-functional company quality groups launching redesigned "customer-centric" and "mobile optimized" website 4/2014. Previous eight year old site metrics improved with measurable impact: decreasing bounce rates 35% and increasing interaction up 200+%. 2014 Gold eHealthcare Leadership Award for Best Overall Website category over high profile "name" healthcare insurance systems. -
Founder | Marketing Interactive Brand DirectorMarketing Interactive Brand Leaders In Detroit, Mi 2011 - 2012Attending networking events Researching Industry LeadersTracking Industry TrendsParticipating in Industry Discussions
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Manager Interactive Retail, Owner Services And Stakeholder IntegrationChrysler Llc Jun 2006 - Nov 2008London, England, GbDeveloped, managed and created Owners Services website used for online vehicle management -responsible for all online cross-functional Chrysler LLC operations including Chrysler Financial, Mopar, Technical Services, Credit Card operations, Service Contracts, Customer Relations and Telematics/Services. - Developed and Managed Owner Communications Program including development of Chrysler, Jeep and Dodge Owners Magazines. - Managed Dealer Advertising Association online Advertising operations and budgets. - Managed business, contractual, partnership, service development and marketing/subscription functions for Sirius Satellite Radio, uConnect and Hughes Telematics project operations. -
Brand Manager - Chrysler 300 / 300M, Concorde, LhsDaimlerchrysler May 2000 - Jun 2006Auburn Hills, Mi, UsLed cross-functional launch team for "Most Awarded vehicle in History"- 300/300C-Managed business, led launch teams, wrote Business Strategies, Brand Marketing Plans processes creating 300M Special, '02 Pro-AM Edition, '02 relaunch of Concorde.-Created first "Lifestyle Vehicle" in 300M Pro-Am Edition - special content "no-charge" TaylorMade Clubs, Special Golf Bag and Organizer. Launched in 4 months, pre-sold 3200 in 2 months.- Led relaunch '02 Concorde model - new vehicle group / advertising. Increased sales 75% over 3 months., 300M Special- Pebble Beach Concours 2000 to reality in Fall '01 as '02.- Coordinated Brand SEMA activities - created 2 specialty vehicles produced for Brand-Sebring TSi & 300 Long Wheel Base. - Led Vehicle Communications and Entertainment Team creation and launch of Marketing and Business Strategy for U-Connect in-vehicle telematics and Sirius Satellite Radio .- 1st factory installed satellite radio on '02MY 300M. Launched Sirius Satellite Radio functions--in 2003, achieved highest segment take rate of Satellite radio in industry. -
Internet / Interactive And Crm Marketing Manager - Dodge DivisionChrysler Corporation Apr 1995 - Sep 2000London, England, Gb- Created and launched Internet / Interactive sites for Brand. Wrote 1995 original 5-year Interactive Plan--implemented in 3 years. Used vehicle site enhancements as launches for vehicles--launch began with Indy 500 for Viper in 1995.- Developed and Implemented revised/enhanced Lead Generation System for Dodge - forerunner of CRM system for corporation.- Developed and launched DAA Target Direct Program with InterOne.- Created the Webinar - Interactive Educational Vehicle Launch Facilitator - with Organic to be used starting with '01 Caravan launch. Used e-mail address from Detroit Auto Show (over 225k) tor train / teach vehicle over 5 month period.- Developed and launched first NASCAR online promotion using caps to guess drivers.-66,000 e-mails in two days which started development of Dodge Garage.
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Consumer Communications Manager - Durango/Dakota And Marketing Plans Manager Dakota/Quad CabChrysler Corporation Jan 1997 - Apr 2000London, England, Gb- Developed Marketing and Product Plans with Platform team for the first 4-door midsize pickup and V8 powered "performance" midsize pickup Dakota QuadCab and Dakota R/T. "SportTruck of the Year" Award winner.- Developed Media / Communications / Advertising Launches for '96 Dakota, '98 Durango and '99 Dakota Quad Cab and Dakota R/T. Worked and Developed plans with Marketing Plans group.- Used 7-Eleven Coffee Mug Promotion with NHL as launching pad for Dakota. Front and POP signage all stores coast to coast and 5 second tags in Coffee commercial.- Launched Dakota Back to School with Details and American Eagle Outfitters. Test drive for AEO discounts, free mall displays in 400 malls nationwide. Did 2400 test drives in one month.- Developed Marketing program with Arctic Cat to become the Official Truck for Snow Racing and Water Sleds.
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Consumer Communications Manager - Dodge DivisionChrysler Corporation Apr 1995 - Dec 1996London, England, Gb- Created and secured all Media Value Added programs for Avenger, Stratus and Caravan launches, and responsible for full Division Media Added Value functions.- Developed Media Value Added process for PentaCom, RossRoy, BBDO for launches.- Developed and negotiated two 5-year National Hockey League (NHL) sponsorships for Dodge. Worked with PentaCom, league, agencies. Created all cross-platform promotions used for vehicle launches with partners. Expanded Dealer Advertising Association participation from 5 to 11 teams in 4 years.- Developed Home Depot Weekend Home Improvement Tour with Meredith Media Value Add to use for vehicle launches and truck commercial incentive distribution.- Developed Dr. Pepper / Dodge Ram Giveaway with live TV commercials on American Music Awards show using Dick Clark live in front of truck. On-package program with over 2 million 12 packs and 2 litre bottles.
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Marketing Plans And Merchandising Manager - Dodge NeonChrysler Corporation Nov 1993 - Apr 1995London, England, Gb- Responsible for all Marketing and Strategy functions of all-new Dodge Neon at launch --- The "Hi" car.- Created the first CD/ROM Catalog with Cruising Music and bonus Computer game for alternative catalog for Neon launch to Gen X demographic. 75,000 Catalogs bought by dealers.- Created/implemented Kleenex sampling program for under console holder and customer feature education toward J.D. Power improvement. 225,000 packages with coupons given away.- Utilized Media Value Added as sole source of Neon merchandising functions when advertising money declined in year 2 due to other vehicle launches.
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Wholesale Promotions Manager - Mopar Parts DivisionChrysler Corporation Nov 1989 - Oct 1993London, England, Gb- Developed 5 year Strategic Plan for Mopar's return to Wholesale after 10 years- Managed and Marketed Mopar Expressions Magazine - Increased Dealer/Subscriber base to 225,000 Largest Aftermarket Magazine in the industry.-Created and implemented Mopar ProfitMaker Program / Incentive based program that allowed dealers who hit parts numbers to generate funds that could reinvest back into Wholesale Parts Business.
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Warranty Planning And Training Manager- Service And Parts OperationsChrysler Corporation Oct 1988 - Nov 1989London, England, Gb- Wrote 5-year Strategic Marketing and Processes Plan and coordinated Departmental Budgets both G&A and warranty cost tracking- Developed with Dealership Administrators the URO - Universal Repair Order for all Warranty, Service Contract Repairs. Replaced 4 forms into 1 for efficient management.- Revamped and created Computer Generated Training for Warranty Administrators- Developed Warranty Administrators Training Program - ran 81 per year- Created a Corporate Identity Program and Warranty Information Newsletter for Administrator Communications which lasted until 1998 (merger).
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Program Development Manager- Chrysler Service ContractsChrysler Corporation Jul 1984 - Sep 1988London, England, GbCreated and Developed Automotive Service Contracts- Trained in F&I industry through Chrysler Credit.- Wrote 5-year Strategic Marketing Plan- Created the first automotive Affinity Credit Card- Avco/Chrysler VISA June 1985- Developed and launched Marine Service Contracts Division to offset revenue declines following adoption of 7/70 Vehicle Warranty--sold in 3 years at $5.5m profit.- Created 2/20 Service Contract for 5/50 buyers of vehicle model year for 7/70 through direct mail program.
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Field Merchandising And Marketing ManagerBic Corporation Jan 1981 - Jul 1984Based In Paris. Part Of Every Heart & Home., FrManaged and supervised field merchandisers/managers and responsible for the promotion and sell-through of BIC Pens, Lighters, and Shavers. Presented and Strategically managed Chain food, drug, and wholesale accounts in the Michigan, Ohio, Indiana area. Prepared strategic planogram, seasonal promotions, and advertising/co-op programs to facilitate sell-through of product.
Mike Perugi Skills
Mike Perugi Education Details
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University Of Michigan - Stephen M. Ross School Of BusinessAnd Team Leadership Skills -
University Of Detroit MercyFinance And Economics
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University Of Detroit MercyMarketing Management
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Schoolcraft CollegeMarketing-Applied Management
Frequently Asked Questions about Mike Perugi
What company does Mike Perugi work for?
Mike Perugi works for Centstrat Llc
What is Mike Perugi's role at the current company?
Mike Perugi's current role is Automotive Industry Practice Leader/ Principal Consultant | Marketing Digital Brand.
What is Mike Perugi's email address?
Mike Perugi's email address is ma****@****ast.net
What is Mike Perugi's direct phone number?
Mike Perugi's direct phone number is (810) 230*****
What schools did Mike Perugi attend?
Mike Perugi attended University Of Michigan - Stephen M. Ross School Of Business, University Of Detroit Mercy, University Of Detroit Mercy, Schoolcraft College.
What skills is Mike Perugi known for?
Mike Perugi has skills like Crm, Cross Functional Team Leadership, Integrated Marketing, Strategy, Marketing, Marketing Strategy, Advertising, Online Marketing, Management, Product Marketing, Leadership, Strategic Planning.
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