As Vice President of Business Development, I lead strategic initiatives to drive revenue growth, expand market reach, and establish Comtrade360 as a trusted partner in digital transformation and software product engineering. Building on over 30 years of success, I focus on creating and executing strategies that align with our legacy in legacy application modernization and emerging technology solutions. Key responsibilities include:• Developing and implementing comprehensive business development strategies that identify new markets, establish strategic partnerships, and drive revenue growth across North America and beyond.• Collaborating with cross-functional teams, including sales, marketing, and product development, to align business development efforts with company-wide objectives, ensuring a seamless go-to-market strategy.• Building and nurturing key client relationships, focusing on upselling and cross-selling opportunities to maximize customer lifetime value and deepen engagement with enterprise accounts.• Driving strategic partnerships and alliances that complement Comtrade360’s core offerings and create new revenue streams.• Establishing and tracking key performance metrics, including pipeline health, deal velocity, and close rates, to ensure continuous improvement and achievement of revenue targets.• Mentoring and leading a high-performing team, fostering a collaborative, results-driven culture that supports growth and innovation.• Representing Comtrade360 as a thought leader at industry events, webinars, and conferences, positioning the company as a leader in digital transformation solutions.By combining strategic vision with hands-on execution, I help position Comtrade360 as a market leader in helping businesses modernize and innovate with confidence.

Comtrade360 has been a trusted partner for 30+ years, helping businesses stay ahead with customized solutions that accelerate innovation and growth. As Head of Demand Gen, I lead the development and execution of strategic initiatives designed to drive lead acquisition and accelerate revenue growth. My focus is on optimizing existing lead generation channels—such as email campaigns, content marketing, SEO/SEM, and paid advertising—while also identifying new opportunities to expand our market reach. Key responsibilities include: • Developing and implementing comprehensive demand generation strategies tailored to Comtrade 360’s core services, including legacy application modernization and software product engineering. • Collaborating with sales and marketing teams to align demand generation efforts with revenue objectives and support the broader go-to-market strategy. • Analyzing key performance metrics, such as cost-per-lead (CPL), lead conversion rates, and marketing-attributed revenue, to ensure ongoing optimization of campaigns. • Providing regular updates and strategic recommendations based on performance data and market trends to ensure Comtrade 360 remains competitive in North America.By combining data-driven decision-making with targeted outreach, I help position Comtrade 360 as a leader in digital transformation and software engineering services.

At Integration Plumbers, we help businesses make smarter decisions in their everyday systems such as Oracle Cloud Observability and Management, Oracle Enterprise Manager, open source observability technologies like Open Telemetry. As a strategic advisor,I focus on driving lead acquisition and revenue growth by crafting and executing comprehensive demand generation strategies. I specialize in helping businesses make smarter decisions by implementing integration solutions for everyday systems, including Oracle Cloud Observability, Oracle Enterprise Manager, and open-source observability technologies like Open Telemetry.Key responsibilities include: • Strategic Demand Generation: Developing tailored marketing campaigns to generate high-quality leads and optimize conversion rates across multiple channels, including email marketing, content, SEO/SEM, and social media. • Sales Alignment: Collaborating closely with the sales team to align marketing efforts with revenue goals, ensuring consistent pipeline growth and the successful acquisition of new business. • Performance Optimization: Tracking, analyzing, and reporting on demand generation performance, using data to refine strategies and improve overall ROI. • Cross-Platform Integration Expertise: Supporting the sales process by helping businesses integrate observability technologies into their operations for enhanced system monitoring and smarter decision-making.With a focus on both strategy and execution, I help position Integration Plumbers as a key player in the observability and system integration space.

Sales, revenue, coaching & operations consulting. And podcasting.

ArcSite is a mobile CAD app that enables SMB, mid-market, and Enterprise companies to fully digitize their field workflow. Closing more business, reducing risk, and increasing operational efficiency.Here, I joined and spearheaded a strategic B2B revenue growth initiative from $500K to $5M+ ARR within 3.5 years, achieving a compound annual growth rate of 70%+Led cross-functional teams to innovate and implement sales strategies and processes that penetrated new markets and optimized customer acquisition and retention within sales, marketing, and customer successCultivated a data-driven sales culture focused on analytics and performance metrics to drive decisions and surpass revenue targetsEnhanced organizational scalability and customer engagement through the integration of cutting-edge SaaS solutions and continuous improvement practices, including AI

Blue Medora specializes in IT performance monitoring and management solutions, providing integrations and extensions for various cloud, database, and application environments. Managed global sales operations across US, APAC, EMEA, and LATAM, crafting a unified sales strategy that increased YoY revenue despite a 20% reduction in headcount, achieving profitability within two years.Designed and implemented a comprehensive sales playbook used internationally, leading to a consistent improvement in sales execution and regional revenue increases.Oversaw a team of 11 US-based BDRs, who collectively grew the annual pipeline from $2M to $20.8M over four years, significantly exceeding set quotas.Created a specialized training program that successfully transitioned entry-level sales professionals into Outside Sales Representatives, with a 60% graduation rate.

Dell Data Protection Solutions deliver comprehensive security for data across on-premises, cloud, and hybrid environments, ensuring robust backup, recovery, and compliance capabilities. As a VP of Sales, you'll drive growth by leveraging Dell's innovative technologies in data security, risk management, and information governance to meet enterprise needs.Achieved 121% of sales quota in the first half of FY16, by driving innovative demand generation strategies and strengthening partnerships, resulting in 201% of the FY16 pipeline target.Orchestrated high-impact customer QBRs that enhanced demand for data protection solutions, aligning with strategic enterprise objectives.

Cambridge Computer Services provides specialized IT solutions, focusing on data storage, data protection, and cloud infrastructure for enterprise clients. They offer expert consulting, systems integration, and managed services to optimize and secure complex IT environments.Built whitespace territory in rural MI and northern WI from scratch to performing in the top 15% in revenue attainment and pipeline development of new reps on the team during my tenure.Exceeded sales quota by 122% through the effective operationalization of a partner and vendor SPIFF program, enhancing partner engagement and revenue contributions.

Dell Channel Sales focuses on building and managing strategic partnerships with resellers, distributors, and technology partners to drive revenue growth and expand market reach. Here, I promoted Dell's extensive range of products, including data storage, servers, networking solutions, cloud services, and endpoint security technologies, ensuring these solutions meet the diverse needs of global enterprise, large enterprise, and mid-market accounts.

Compellent Technologies, acquired by Dell in 2011, specialized in enterprise data storage solutions with a focus on automated tiered storage, thin provisioning, and data recovery. Our innovative Storage Center platform helped organizations optimize storage utilization, improve performance, and reduce costs through intelligent data management. Here, focusing on enterprise clients, I generated $4.5M in new business through strategic cold calling, leading industry events, and establishing new channel partnerships, contributing to a 45% YoY growth in the pipeline for two consecutive years.Played a pivotal role in strategic sales initiatives that saw yearly quota attainment reach $8.2 million in storage, networking, and software solutions.Fostered durable customer and partner relationships, enhancing the company’s market positioning and accelerating pipeline growth substantially.