Mike Pierzchala Email & Phone Number

Denver, Co, Us

Denver, Colorado, United States

- Designing customized performance marketing strategies for luxury hospitality clients across diverse channels, including paid search, social media, programmatic display, and Metasearch.- Driving consistent customer engagement and revenue, surpassing key business objectives.- Directing the creation of new websites, focusing on leading digital UX/UI experiences as well as scalable infrastructure that enables successful growth for portfolio brands.- Managing a team to deliver top-quality creative outputs, campaign optimizations, and timely content updates across various platforms, including website content management and CRM systems.- Focused leadership over SEO experts to ensure optimal technical performance, as well as content-based SEO, driving improved Organic traffic performance.

- Responsible for NetApp's brand perception, working with internal teams and agency partners to translate business objectives into campaigns that build brand equity and deliver measurable results.- Collaborate with leadership and contribute to the development of business and brand strategies.- Design and field research studies to evaluate the impact of campaigns on brand perception.- Partner with digital / social teams to develop channel strategies, and with the media team to develop plans and define campaign tactics.- Responsible for the development advertising content across internal and external teams.- Represent the Brand on various naming initiatives including but not limited to products, training services, partner programs, etc.

Nature Made Vitamins // Loctite // Kevita // Breckenridge Brewery - Brand Strategy and Creative- Brand strategy, brand building and activation of all marketing efforts across mediums - website, social media, digital media, SEO/SEM strategy, eComm, OLV, TV, Shopper Marketing.- Develop advertising campaigns to support key consumer insights and overcome brand/category challenges.- Establish and implement social media-specific strategies.- Partner wth the brand to help establish the role of Shopper Marketing and provide strategic leadership with key retailers.Mars Wrigley Confectionery - Consumer Promotions & Shopper Marketing - Led the Consumer Promotions business unit and served as brand team Shopper Marketing consultant.- With growth, built high performing teams and was central in the development of scope and staffing structures.- Trail-blazed the on-boarding of the two CPG organizations in the midst of the merger to form Mars Wrigley Confectionery.- Drove 10% incremental revenue for the agency annually.- Delivered insight-driven, strategic business solutions that grow brands, retailers and delivers solutions to their shoppers.

Greater Denver Area

Wrigley - Consumer Promotions and Shopper Marketing- Lead the development of insight-driven consumer promotions leveraging borrowed equities such as the NFL, movie studio properties, etc.- Provide strategic recommendations on the right media mix to support promotions including digital UX, ATL advertising, in-store, social and online, etc.- Activate customized, customer-specific promotions Mars Chocolate - Merchandising and Customer Test & Learns- Lead and build project proposals and SOW for new business opportunities- Lead agency team on category and aisle reinvention projects from research, concepting and execution Proctor & Gamble - Gillette; Global and North America- Led agency teams in the development of go to market strategies and toolkit development for global campaigns- Led the agency team through all things commerce-related for the launch of Gillette Fusion ProGlide with Flexball Technology.- Activated numerous commercial innovation campaignsProctor & Gamble - Kroger Customer Team- Led the development and activation of P&G scale and cross-category programs at Kroger- Led the development and activation of category reinventions with digital UX components- Responsible for annual proposal, scope of work and FTEsMillerCoors - Coors Light and Coors Banquet; Brand and On-Premise- Built brands and increased volume as the result of research and insight-driven, 360 degree national initiatives- Consumer promotions, promotional packaging, advertising, digital, events, sponsorships, in-store- Led the development of on-premise, trade initiatives to drive volume and revenue

Greater Denver Area

MillerCoors - Coors Light; Brand- Managed the execution and activation of Coors Light's new brand equity toolbox of assets to support the brand's reposition- Initiated and led the development of an innovation pipeline to drive the client business- Consumer promotions

Greater Denver Area

MillerCoors - Coors Light; Small Format & On-Premise- Customer-specific program activations.- Consumer promotions - Event activations

Greater Denver Area

Western Region - Created and activated sales incentive programs- Perform sales days with Sales Reps- Conduct programming and offer trainings- Supported the team by managing the sell-in process for all regional marketing campaigns- Planned and budgeted all regional sales projects