Mike Pirolo

Mike Pirolo Email and Phone Number

Strategic Partnerships | Integrated Brand Marketing | Data-driven Business Analysis | Media Strategy | Business Development @ LEARFIELD
San Marcos, TX, US
Mike Pirolo's Location
San Marcos, Texas, United States, United States
Mike Pirolo's Contact Details

Mike Pirolo personal email

n/a

Mike Pirolo phone numbers

About Mike Pirolo

Senior Data-driven Marketing, New Business and Client Leader with 20+ years of Brand Building, Strategic Partnership Development and Revenue Generating success in diversified industry verticals Client | Partnership Experience: Sports; WME IMG | Learfield Sports | NFL | MLB | PGA | NASCAR | 1996 Olympics | LPGA | BassmasterEntertainment | Studio Partnerships; Music Tours | Festivals; (MBCo.) Jimmy Buffett, Clint Black, Alan Jackson, Brooks & DunnMedia; MLBAM | The Weather Company - IBM | ESPN Networks | Food Network | Kroneke Sports | Bonnier Media | YES Network | Invidi Technologies | Ionic Media , DIY | HGTV Digital | Sizmek | SemcastingBeer | Wine; MillerCoors | Heineken | Budweiser | Unum Wine CellarsAutomotive | Durables; Exmark Manufacturing | Ford | Lincoln-Mercury | Kia | Jeep | Chrysler (All tiers)Luxury Brands; Lincoln Navigator Launch | Cirque Du Soliel | Aspen Food & Wine Festival | HGTVMarine | Navico; Lowrance Marine Electronics | Miami International Boat Show | West Palm Beach International Boat Show | NMMA | Shimano FishingKey Skills:Data-driven Brand Building | Marketing Strategy | Persona BuildingB-to-C | B-to-B Integrated Marketing Program Development & ExecutionRetail | Trade | Distributor | Dealer Program Development & ExecutionC-level Account ManagementMarket Research, Data & Analytics | Geo & Behavioral Targeting | Predictive ModelingMedia Planning | Buying | Evaluation (Programmatic | Traditional)Branded Content Creation | Distribution | Influencer MarketingSocial Media Management | SEO | SEM New Business Development Sports | Entertainment Partnership Development | ActivationTraditional Broadcast | Digital Network Program Development, Production & DistributionMedia Technology | Digital Asset Management | SaaS PlatformsIP Licensing | Sports | Entertainment Organization Planning | Hiring and Resource Management (Account, Marketing, Creative, Biz Dev) P&L | Group Financial Management | Budget Forecasting & Targeting | EBITDAMulti-disciplinary High-performance Team Management (Account | Creative | Sales)Personnel Coaching | Mentoring

Mike Pirolo's Current Company Details
LEARFIELD

Learfield

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Strategic Partnerships | Integrated Brand Marketing | Data-driven Business Analysis | Media Strategy | Business Development
San Marcos, TX, US
Mike Pirolo Work Experience Details
  • Learfield
    Learfield
    San Marcos, Tx, Us
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  • Learfield
    General Manager - Texas State Sports Properties, Llc
    Learfield Sep 2023 - Present
    Plano, Tx, Us
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  • Learfield
    General Manager, New Mexico State Sports Properties, Llc
    Learfield Jun 2018 - Sep 2023
    Plano, Tx, Us
    New Mexico State Sports Properties is Learfield's local, dedicated team representing New Mexico State University Athletics in Las Cruces, El Paso and the State of New Mexico. In collaboration with Aggie Athletics and the NMSU Administration, our team is committed to delivering strategic business solutions that help our Corporate partner brands achieve their stated KPI's through engagement with our passionate fan base 365 days a year.As the exclusive multimedia rights holder, New Mexico State Sports Properties manages all aspects of the rights relationship, providing corporate partners both traditional and new media opportunities with Aggie Athletics.Key Accomplishments:- Achieved Property EBITDA goals for FY 2018-19 | 2019-20 | 2021-22 | 2022-23- Led the development and execution of the ground-breaking Navajo language terrestrial & streaming broadcasts for the 2022 UNM football & Basketball home games in collaboration with NMSU Athletics and Learfield Broadcast Operations- Learfield Sports - West Region Digital Partnership Award Issued by Learfield Sports / Mogo Interactive · Aug 2021 Peer-awarded recognition for cross-Company and cross-Property collaboration with digital initiatives- Won Company-wide Clyde Award for First-ever NMSU Football Hispanic Heritage Day (2019)
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  • Outdoorflics - Digital Studios + Media Lab
    Managing Director
    Outdoorflics - Digital Studios + Media Lab May 2012 - Jun 2018
    Buford, Ga, Us
    OutdoorFlics Digital Studios is 100% focused around data-driven creative, marketing and media-agnostic distribution of hyper-targeted intelligent content to your customers where they live, eat and breathe. Responsibilities included: C-level relationships on key Client accounts, Account P&L, Staff Management, Strategic Partnerships, New Business Development, Branded Content Development and Distribution Strategy; Data-driven Client Persona Development and implementation• Responsible for development and management of all Client | Agency Strategic Partnerships, including: MLBAM, St. Louis Cardinals, IMG College, Outdoor Sportsman Group, Learfield Sports, Fox Sports, The Weather Company/Watson• Agency lead on $2.3 MM Exmark Manufacturing National Partnership with IMG College (2017) that drove sales of over 2000 Units
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  • Inmoment
    Senior Director, New Business Development; Gorecommend, North America (Saas)
    Inmoment Jun 2010 - Oct 2011
    Salt Lake City, Utah, Us
    Responsible for building business partnerships with Agency Holding Companies / Automotive Companies for our SaaS Social Relationship Marketing and Brand Advocacy Platform - GoRecommendDeveloped and Sold-in Digital Brand Advocacy programs for:- NADA Chrysler 20 Group Dealer Association- Initiative (IPG) for KIA Motors Americas- North American Chevy Dealers
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  • Getty Images, Inc
    Director, Sales - North American Agency Team; Image, Footage, Music Licensing; Digital Platforms
    Getty Images, Inc Jan 2006 - Nov 2009
    Seattle, Washington, Us
    Director, Sales - North American Agency Segment Responsible for driving new revenue growth and maintenance of Largest Global Customer Channel 48MM + Annual Revenue; Global Oversight of Agency Holding Company Agreements; WPP, IPG, Omnicom; Collaborated with Getty EMEA, APAC & LATAM counterparts to roll out agreements to ROW2008: Negotiated Ground-breaking pricing agreements with Agency Channel Partners; WPP (NA), IPG (Global), Omnicom (Global): - 17 MM annual revenues2009: Re-negotiated Global multi-year agreement renewals with WPP, IPG;28 MM annual revenues
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  • United States Military Academy At West Point
    Associate Athletic Director, Marketing, Sales & Broadcasting
    United States Military Academy At West Point Dec 2002 - Dec 2005
    West Point, New York, Us
    Served as department head on Athletic Department Executive Staff, providing leadership and direction on Strategic Brand Marketing, Game Day Experience, Broadcasting, Interactive/Web development, Ticket Sales, Donor Events, Media Planning/Buying, and Corporate Sponsor program development and sales.Developed & executed the first-ever Army Football Spanish-language radio broadcasts with ESPN DesportesResponsible for $5 million in annual Department combined revenue and 7 direct reportsIncreased Corporate Sponsor revenues from 300K+ in 2002 to 900K + in 2005
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  • Bates
    Vice President, Client Services / Business Development
    Bates Jan 2001 - Feb 2002
    My
    • Responsible for development of revenue generating integrated marketing platforms for key Clients• Below-the-Line leader on North American New Business TeamClients: Campbell Soup Company, Parmalat Dairies, Kennedy School of Government at Harvard, Pfizer
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  • Ogilvy & Mather
    General Manager / Group Account Director, Einson Freeman - Sears
    Ogilvy & Mather Jun 1999 - Feb 2000
    New York, Ny, Us
    • Led National Sales Promotion team in development and execution of revenue-traffic driving integrated marketing platforms with 3MM annual budget• Led negotiations for strategic partnerships; Universal Studios, Dora the Explorer, PBS
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  • Young & Rubicam/Wunderman/Wcj Sports
    National Account Director / Regional Director-Gm
    Young & Rubicam/Wunderman/Wcj Sports Apr 1992 - May 1999
    New York, Ny, Us
    National Account Director – Ford Motor Company, Lincoln Mercury Division (Chicago/Detroit/Irvine) responsible for a national account team of 10 direct reports and for the planning and execution of over 10MM in annual sports, entertainment and experiential marketing activation budgets****************************************************************************Regional Director-GM, Southern Region - AtlantaResponsible for Miller Brewing Company account team in 14 states - Maryland to Texas, 8 Direct reports and for the planning and execution of over 20MM in annual sports and entertainment marketing activation budgets****************************************************************************Client Sports & Entertainment Integrated Programming - Developed and Activated: NFL, NBA , NCAA, NASCAR, Mardi Gras, Jazz Fest, Calle Ocho, Spring Break, MBCo. Concert Series (Clint Black, Alan Jackson, Brooks and Dunn, Jimmy Buffett), Studio Partnerships, Multiple Super Bowls (Official Beer Sponsorship Activation), 1996 Olympics (Pirelli - Germany in cooperation with Y&R Frankfurt)
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Mike Pirolo Skills

Integrated Marketing Marketing Strategy Strategic Partnerships Advertising Marketing New Business Development Social Media Marketing Social Media Relationship Marketing Direct Marketing Crm Business Development Brand Development Online Advertising Sponsorship Sem Sales Management Brand Management Online Marketing Team Building Creative Direction Sports Event Planning Seo Contract Negotiation Entertainment Marketing Research Coaching Building High Performance Sales Teams Building Brand Awareness Experiential Marketing Driving Revenue Organizational Leadership Cause Marketing Ticket Sales Customer Experience Customer Retention P&l Responsibility Event Marketing Organizational Change Contract Negotiations Broadcast Management Mentoring College Athletics Administration Consumer Goods Marketing Sponsorship Development Sponsorship Management Building Customer Relations Financial Management Budget Oversight

Mike Pirolo Education Details

  • University Of South Florida
    University Of South Florida
    Mass Communications

Frequently Asked Questions about Mike Pirolo

What company does Mike Pirolo work for?

Mike Pirolo works for Learfield

What is Mike Pirolo's role at the current company?

Mike Pirolo's current role is Strategic Partnerships | Integrated Brand Marketing | Data-driven Business Analysis | Media Strategy | Business Development.

What is Mike Pirolo's email address?

Mike Pirolo's email address is mi****@****adv.com

What is Mike Pirolo's direct phone number?

Mike Pirolo's direct phone number is +167873*****

What schools did Mike Pirolo attend?

Mike Pirolo attended University Of South Florida.

What are some of Mike Pirolo's interests?

Mike Pirolo has interest in Children, Environment, Education, Poverty Alleviation, Human Rights, Animal Welfare, Arts And Culture, Health.

What skills is Mike Pirolo known for?

Mike Pirolo has skills like Integrated Marketing, Marketing Strategy, Strategic Partnerships, Advertising, Marketing, New Business Development, Social Media Marketing, Social Media, Relationship Marketing, Direct Marketing, Crm, Business Development.

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