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Experience: 25+ Years of Professional Experience with World Class Brands & Organizations driving growth initiatives through innovative problem solving and market driven solutions.Goals: To Enable Businesses and Business Leaders to enter New Markets Through Market Driven Solutions to Social Problems. To Build Businesses, Products, and Systems that Drive "Profit for Good" .Specialties: 1. Driving Growth through Development & Execution of Innovative New Business Models. 2. Strategy, Market & Product Development, Channel & Brand Development.3. Implementation and Integration of Systemic New Business Models.4. Community and Culture Development through Social Impact and Benefit5. Leadership Development and Organizational Performance
Credo Ventures
View- Website:
- credoventures.com
- Employees:
- 20
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Managing DirectorCredo VenturesSalt Lake City, Ut, Us -
Chief Growth OfficerAcademy Mortgage Corporation 2011 - PresentDraper, Utah, UsTop Ten National Retail Mortgage Lender - $15+ Billion in Origination, 3200+ employees, 44+ states- 5X Revenue Growth / 9 X Profit Growth - 2011-2021- 2.9 BB in Originations to 15+ BB in Originations- Responsible for Growth Levers: Corporate Strategy, Marketing, Sales Enablement, Sales Incentive and Promo, Business Development, Corporate Development, HR, Personal and Professional Development, Product Development, Recruiting, OnBoarding, IT (Technology Development) -
Executive Vice ChairAcademy Mortgage Corporation 2020 - 2023Draper, Utah, Us- Responsible for Executive Personal and Professional Development / Coaching / Mentoring- Responsible for Sales/Marketing/Recruiting/Retention Initiatives and oversight- Responsible for M&A Activity / Acquisition Integration - Benefits Committee Chair- 401K / Deferred Comp / Comp Committee Co Chair- Technology Committee Co Chair- -
Managing DirectorCredo Ventures 2010 - PresentSocial Innovation and Business Development in Partnership with Impact Minded CEO'sDeveloping New Market and Product Development initiatives that:- Create New Market and Revenue opportunities- Unlock Hidden or Trapped Value inside Organizations- Reposition, Repurpose, and Re-allocate current liabilities into growth initiatives - Fortify Corporate Culture, Employee Engagement and RetentionExamples Include: - University of Utah Leadership Academy- Operation Smile- Somewhere Devine- O.U.R (Operation Underground Railroad)
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Chief Marketing OfficerBeneficial Financial Group 2006 - 2010UsFinancial Services Firm with 2000+ Field Agents -Life, Annuity, Securities ProductsResponsible for Brand, Field Marketing, Product Marketing, and Marketing & Sales Support.-Increase in YOY Sales of core product 20+%-Increase in Market Share and Distribution - addition of 300+ Field Agents-Introduced and Launched New Social Impact Incentive Platform that significantly increased productivity and retention amongst top producers -
Chief Brand Officer, Svp & GmGmac (Ally Bank) 2003 - 2006Detroit, Mi, UsGMAC -subsidiary of General Motors -Top 10 Multi Channel Nationwide Consumer P&C Company-Responsible for DTC & Affinity Markets Nationwide (AFT, RLC, Teamsters, etc)-Responsible for Brand and Communication channels (creative, media, digital, messaging, trade)-YOY growth average in Affinity Channels exceeded 15% -
Managing DirectorIvw Private Equity 2000 - 2003Venture Capital and Private Equity Boutique Buy Out Firm focused on Mid Size Carve Outs and Roll-Ups. Funded by J.W. Childs, Credit Agricole Indosuez, and Vestar Capital.-Partnered with investors and executive management teams of large multi-national corporations to identify and invest in new market opportunities that could leverage corporate technology assets of existing companies to create companies via industry roll up opportunities.- Sourced potential acquisitions, completed due diligence, structured financing and led integration of mergers and acquisitions.al Sourcing, Due Diligence, and Deal Structure - Led multiple Healthcare Tech Transfer Ventures in connection with key HealthCare Universities (Harvard Healthcare, Brigham and Womens)- Functioned as Interim Executive Management in Tech Transfer Ventures- Led Team of Market Analysts in Retail and Health Care Sectors
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Brand ManagerThe Coca-Cola Company 1996 - 1999Atlanta, Ga, UsCoca-Cola Classic Brand & Coca-Cola Classic Caffiene Free Brand- Developed 1st in industry "alternative currency" promotion and platform that ran three years and grew market share by over $900MM. Developed and Managed Annual Promotional and Media Merchandising Strategy and Execution- Developed 1st in industry UTC (under the cap promotion platform) - now a standard for all beverage brands and manufacturers- Developed and Managed Sports, Entertainment, Promotion, Licensing - NFL, NASCAR, Olympics, etc- Developed and Managed NFL Red Zone program and partnership - significantly increased merchandising presence and volume - Developed and Managed Holiday Santa Pack and Countrywide Santa Caravan Program - significantly increased merchandising and volume -
Marketing ManagerPepsico 1995 - 1996Purchase, New York, UsConsumer Marketing, Product Marketing, Sports and Entertainment Marketing- Developed and Managed Sports, Entertainment, Promotion, Licensing - NCAA, MLB, NBC, FOX- Managed Annual NCAA Final Four Promotion - Nationwide "3 on 3' Tournament - Sales Lift of 20+%- Developed and Managed MLB "Bat and Ball" premium promotion - Ken Griffey Jr.- Led Product Optimization and Efficiency Initiative "BigFoot Pizza" - saved company $200MM -
Sales & Field MarketingBlack & Decker 1991 - 1993Towson, Md, UsDeWalt Brand - Field Sales / Field Marketing / Key Accounts- Launched Dewalt Brand in No Cal and So Oregon Markets- Increased Distribution from 0-40+ retail accounts- Increased sales YOY - 200+ %- Launched Social Impact Marketing Platform to rebuild "Oakland Hills"- Key role in FTC Anti-Dumping suit against Makita - led to reversal of market leadership
Mike Jensen Skills
Mike Jensen Education Details
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Brigham Young UniversityMarketing -
Brigham Young UniversityEnglish -
University Of Utah
Frequently Asked Questions about Mike Jensen
What company does Mike Jensen work for?
Mike Jensen works for Credo Ventures
What is Mike Jensen's role at the current company?
Mike Jensen's current role is Managing Director.
What is Mike Jensen's email address?
Mike Jensen's email address is ne****@****ail.com
What is Mike Jensen's direct phone number?
Mike Jensen's direct phone number is +180123*****
What schools did Mike Jensen attend?
Mike Jensen attended Brigham Young University, Brigham Young University, University Of Utah.
What are some of Mike Jensen's interests?
Mike Jensen has interest in Health, Economic Empowerment.
What skills is Mike Jensen known for?
Mike Jensen has skills like Strategy, Marketing Management, Product Marketing, Marketing, Management, Leadership, Brand Management, Marketing Strategy, Business Development, Brand Development, Strategic Planning, Market Research.
Who are Mike Jensen's colleagues?
Mike Jensen's colleagues are Tomáš Burian, Jakub Krikava, Alena Kandakova, Kristýna Domečková, Michal Černocký.
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