• Developed marketing plan to enter the frozen segment of in-store-bakery & deli.• Manage existing larger DSD accounts, increasing sales thru line extension & relationships.• Select new brokers targeting their major accounts for both fresh & frozen opportunities.• New customers secured thru relationships & innovative thinking

• Managed large national food service accounts, including U.S. Foodservice, Sysco, as well as all major supermarket chains.• Directed, motivated and managed existing broker network to ensure maximum exposure of Foxtail’sproducts/programs to customers.• Secured new independent distributor agreements and customer relationships throughout region to further increase market penetration.• Developed marketing programs for branded and private label items in all accounts.

Managed and directed marketing programs and sales initiatives through a network of 22 brokers.Serviced a broad range of customers including Wakefern; S Wholesale, Lentz Milling, and Bakemark.Exhibited strong people management skills, and maintained frequent communication with all brokers. Coordinated appointments with brokers, called on customers, and closely monitored their progress for each account. Developed and maintained relationships with all major distributors… Show more Managed and directed marketing programs and sales initiatives through a network of 22 brokers.Serviced a broad range of customers including Wakefern; S Wholesale, Lentz Milling, and Bakemark.Exhibited strong people management skills, and maintained frequent communication with all brokers. Coordinated appointments with brokers, called on customers, and closely monitored their progress for each account. Developed and maintained relationships with all major distributors servicing the market.Selected Accomplishments:Consistently ranked #1 for performance, delivering an average of 110% of sales targets over 6 years.Increased annual sales 67% to $20M from $12M during tenure.Increased account base 32% and $4M by adding 8 of the major accounts mentioned above.Noted for increasing business with existing accounts by $4M through superior account management.Recognized for 100% customer retention rate. Show less

Oversaw the sales of par-baked breads and rolls to major supermarket chains and food service organizations. Actively monitored receivables and pursued aged accounts when necessary.Recruited, interviewed, and selected brokers for new markets, and directed their sales initiatives and marketing programs.Coordinated and directed all trade show activities maximizing product exposure. Arranged for the shipment of product, scheduled staffing, and determined the appropriate product… Show more Oversaw the sales of par-baked breads and rolls to major supermarket chains and food service organizations. Actively monitored receivables and pursued aged accounts when necessary.Recruited, interviewed, and selected brokers for new markets, and directed their sales initiatives and marketing programs.Coordinated and directed all trade show activities maximizing product exposure. Arranged for the shipment of product, scheduled staffing, and determined the appropriate product display.Selected Accomplishments:Increased annual sales 116% to $7.5M from $3M by gaining new accounts and securing line extensions with existing customers.Increased customer base by 15 in a 12-month period.Extended product line accounted for approximately $1.8M in annual sales growth. Show less

Directed product delivery to major supermarkets, local grocery stores, delis, restaurants, and diners. Oversaw and coordinated a major contract with New York City hospitals, including 32 units with annual sales of $2.2M.Managed Aramark, H.M. Stevens, and Canteen Corporation, as well as 18 regional food service companies.Expanded presence among key supermarket chains, restaurants, hospitals, and school accounts.Selected Accomplishment:Secured 310 new accounts, representing 25… Show more Directed product delivery to major supermarkets, local grocery stores, delis, restaurants, and diners. Oversaw and coordinated a major contract with New York City hospitals, including 32 units with annual sales of $2.2M.Managed Aramark, H.M. Stevens, and Canteen Corporation, as well as 18 regional food service companies.Expanded presence among key supermarket chains, restaurants, hospitals, and school accounts.Selected Accomplishment:Secured 310 new accounts, representing 25 new routes and $1.5M in increased annual sales. Show less

Conceived and executed innovative marketing programs and the associated budgets for food and drug accounts, including nine master distributors and 85 direct store delivery sub-distributors. Resulted in gaining free additional shelf space for products.Assumed the responsibility to plan, organize, and coordinate all corporate trade show participation. Followed up with all leads that developed into new customers and large accounts.Implemented use of new "peelable" label to take advantage… Show more Conceived and executed innovative marketing programs and the associated budgets for food and drug accounts, including nine master distributors and 85 direct store delivery sub-distributors. Resulted in gaining free additional shelf space for products.Assumed the responsibility to plan, organize, and coordinate all corporate trade show participation. Followed up with all leads that developed into new customers and large accounts.Implemented use of new "peelable" label to take advantage of the new scanning technologies, greatly helping customers manage inventory. Developed and implemented a custom system to capture and analyze customer buying trends and track individual account activity.Selected Accomplishment:Developed a marketing program for supermarket chains leading to a 20% increase in dedicated shelf space. Show less