Big Red M is a business development company which accelerates association membership and non-dues revenue through direct sales services and consulting.

Big Red M is a business development company which accelerates association membership and non-dues revenue through direct sales services and consulting.

Bulletin Media, a division of Bulletin Intelligence, partners with top professional associations to bring their members — doctors, educators, engineers, managers, and executives — the latest industry news of specific interest to each group. Briefings are prepared overnight and delivered to the in boxes of subscribers first thing each weekday morning.

YellowBrix is a leading provider of targeted news and business intelligence services. We provide a complete, single source solution of content analytics, content syndication and content management services. Our solutions reduce the time needed to acquire, interpret and analyze time-sensitive market and business intelligence news and industry information on companies, people, products and reputation, enabling you to stay competitive, make better decisions and increase your bottom line.

Led team that increased overall sales revenue by 50% for the organization over the past four years.Co-managed implementation of SalesForce customer relationship management (CRM) tool across entire sales organization. Managed bi-weekly all-hands sales meetings for 24 sales professionals.Developed sales incentive programs that motivated sales force, generated leads, and increased revenue.Managed a high performing, six-person sales team, resulting in nearly $4 Million of annual revenue.Held weekly individual pipeline meetings with the sales professionals, and managed day-to-day issues and operations of sales team.Consistently met and exceeded individual sales revenue goals, generating an average of $2 Million in revenue annually over the last four years.

Met and exceeded quarterly and annual revenue targets; consistently one of the top two highest performing sales professionals.Met target revenue goals and developed new business through a consultative sales approach.Met with corporate marketing directors and their advertising agencies to develop strategic, online marketing programs for their companies.Drove the marketing and revenue strategies for a set of SmartBrief's targeted publications.Developed new revenue-generating products/services through substance-driven conversations with prospects and clients.Analyzed click-through rates to assess effectiveness of interactive sponsorship/advertisement programs.

Developed online strategies and effective advertising programs for large AOLTW clients including real estate, healthcare, and automotive.Created marketing plans for clients to drive online and offline sales.Optimized existing programs and developed new programs to meet client expectations.Worked with creative team on developing and enhancing client Web pages and banner ads.Researched data and analyzed results to measure program effectiveness; prepared status reports for clients.Worked closely with sales staff to find up-sale opportunities and secure renewals.Monitored contractual obligations while understanding client business goals.Managed special projects including developing and managing online partner newsletter and online training surveys for internal and external feedback.

Managed over 100 local, regional, and national accounts, generating over $1M per year (print and online).Delivered sales presentations to current and potential clients.Developed sales strategies to produce maximum market penetration.Generated leads, created demand, and made cold calls.Expanded market with existing and new accounts by developing direct mail and other marketing campaigns.Advised clients on media planning, ad design, and layout.Identified objectives, strategies, and action plans to improve short- and long-term sales and earning potential.

Assisted in managing local and national accounts.Sold regional and national spots to local advertisers.