Mike Mccourt Email & Phone Number

Marietta, Ga

Develop and lead the marketing efforts and print and digital media initiatives of Atlanco's TRU-SPEC and 5ive Star Gear brands.

Greater Atlanta Area

Determine editorial direction and content and maintain the highest editorial standards for the industry-leading monthly publication dedicated to emergency preparedness and self-reliance. Issue assignments and monitor contributors to ensure timely production of all editorial content.Perform traditional print/online editorial functions from proofing and fact-checking copy and images to guiding layout and the overall visual presentation of each issue.Provide content and editorial direction for social media sites and website.Promote positive relationships with existing and potential advertisers.Collaborate with global colleagues, assets and partners to ensure the ASG brand voice, content, and branding are consistent and on message across all channels.Manage editorial budget and oversee payment of all contributors.

Greater Atlanta Area

Writer of Outdoor/Tactical/Hunting industry catalog and web copy, instructional and technical materials, packaging, and press releases and other marketing materials for a wide variety of product types. Subscription publications include Engaged Media, Inc.’s World of Firepower and American Survival Guide.

Irvine, Ca

Analyzed markets and monitored competition to identify new product and sales opportunities for as many as 10 diverse product categories.Collaborated with top tier end users to develop brand-accretive innovative solutions that enhance user performance, improve operator safety and meet other critical needs.Presented product concepts and business cases to Designers, Developers, Sales, Marketing and Executive Leadership to secure approval for product creation.Guided design and development activities and factory negotiations to ensure delivery of desired products.Interacted with Inventory Management, Marketing, Finance, Creative, Legal, and other Teams involved with product and packaging development and launch process.Presented products and launch plans to key national and global accounts and media outlets.Delivered product training and technical information/support to internal and external customers.Created and managed Business Unit and project budgets.Led staff and ensured effective communication and interaction within and outside the Team.Designer of patent 9,554,603 Glove with removeable fingertips.Creator of three styles of first-to-market touchscreen-compatible tactical gloves, one of which won an industry innovation award.

Norcross, Ga

Managed the implementation and daily use of Inventory Planning and Catalog/Web Merchandising software. Developed and oversaw use of SOP and all processes related to installation, use, and continued development of the program. Planned and presented weekly training updates for Users.Grew Dropship program from approximately 8,000 to 100,000 SKUs.Worked closely with Merchants to create assortments and with IT Teams develop software platform to accommodate daily Vendor inventory updates to show availability on the FootSmart web site.Performed onsite Vendor warehouse evaluations to ensure program compatibility.

Kennesaw, Ga

Created product assortment, inventory management, and merchandising plans for catalog, eComm, and US Military base retail stores.Set up layout and pagination for six annual catalogs from 76 to 320 pages each.Oversaw relationships with 400+ Vendors covering more than 50K SKUs.Managed sourcing/supply for American and foreign government and Military tenders which was especially challenging after the 9/11 Terrorist attacks and through Operations Enduring Freedom and Iraqi Freedom.Monitored raw material, packaging, and stock levels to ensure optimum mix, turns, and profitability.Collaborated with Marketing and Sales Teams on all launches and promotions.Managed staff of Buyers, Administrative, and Receiving personnel.

Kennesaw, Ga

Created assortments and inventory plan for 12K apparel, footwear, outerwear and accessory SKUsBuilt catalog layouts and eComm presentations for assigned productsManaged apparel manufacturing and footwear SMU programs: greige goods contracts, raw materials inventory, production plans, product design and development, factory audits and relationships, quality controlUsed advance and blanket orders to improve stock availability while reducing our inventory; improved fulfillment rates by up to 30%

Kennesaw, Ga

Managed 60+ vendors/5K+ SKUs in uniform, hunting, casual, logo wear, footwear, and accessories.Sourced and delivered hundreds of orders for inline, custom, and special order products in support of Operations Desert Shield and Desert Storm.Initiated a formal co-op advertising program and other forms of Brand marketing support.Wrote and proofed catalog copy for my products.Was a key member of the recovery Team that brought the company out of Chapter 11.

Ba, Communication Arts

Activities and Societies: Sigma Phi Epsilon Fraternity- Numerous undergraduate leadership positions. Chapter Counselor and Alumni Board.

Academic