Mike Raffensperger Email & Phone Number

Mike Raffensperger is a renowned executive, consultant, and author. He has over 20 years’ experience leading the world’s largest media, entertainment and technology companies. He specializes in disruptive technology, corporate strategy, and growth acceleration.Mike started his career in audio-visual production, working for various major media companies and advertising agencies. He then joined DIRECTV with responsibility for all digital marketing, communication, and commerce. Through Mike's leadership, DIRECTV enjoyed improved bottom line contribution and years of net subscriber gains. After AT&T acquired DIRECTV, Mike was promoted to oversee digital marketing and strategy for all of AT&T’s entertainment portfolio. Mike then joined Amazon, where he led an intrapreneurial initiative pairing online video with e-commerce. Growing the platform from its infancy, Mike created a new advertising category for the tech giant, a contributor to Amazon’s meteoric rise in the advertising marketplace.Mike was then recruited as Chief Marketing Officer of FanDuel to reinvigorate the business and prepare for the advent of legalized sports betting and gaming in the United States. Shortly after joining the team, Mike was instrumental in orchestrating FanDuel’s merger with Flutter Entertainment, creating FanDuel Group, the largest online real money gaming company in the United States. Mike was subsequently promoted to Chief Commercial Officer of FanDuel Group, a role in which he currently serves. In this role Mike is responsible for the firm’s strategy to capitalize on the emergence of legal online gaming. He leads all revenue, marketing, partnership, and media functions at the company. The group currently enjoys a leadership position of 40% market share.Mike has authored two books including Digital Media for Business, an Amazon Best Seller. He serves as a guest lecturer at New York University and has designed curriculum for General Assembly, a leading technology entrepreneurship incubator. Mike sits on the Interactive Media Peer Group within the National Academy of Television Arts & Sciences and is a Fellow with the Punch Sulzberger Media Executive Residency at Columbia University. He has been honored with multiple Webby Awards and a Sports Emmy Award nomination for his pioneering work in the early development of web television. Mike serves on the Brand Board of DPAA and the Global Board of Marketing Management Association. Mike was recently named Ad Age 40 Under 40, Sports Business Journal 40 Under 40, and Forbes CMO Next.

Listed skills include Digital Media, New Media, Digital Marketing, Creative Direction, and 37 others.