Fit2Move Media was born to support and grow small business’ need for cost effective digital advertising. Our experience encompasses a wide range from developing advertising campaigns from scratch to website development and SEO optimizations. We pride ourselves in tracking trends and utilizing our knowledge to help forecast areas of growth and new opportunities for our clients.Most agencies chase the big fish. Fit2Move Media’s goal is to serve small businesses and start up companies. We believe every big business starts small. There is a unique and creative opportunity in serving small businesses… to think outside of the box and be forward thinking while embracing the fun challenge of scaling your digital presence sky high. We believe the core of marketing lays in fusing the proven tactics needed to develop a strong brand presence with an intelligent, energetic, and above all creative approach to driving new business to your brand.We pride ourselves on driving scalable solutions worthy of the biggest clients, but focused on furthering the growth of small business. Fit2Move Media is ready to get to work growing your campaign. We love what we do and we want to share our inspiration with you.

Responsible for the development & execution of top and mid funnel marketing activities, including strategy, messaging & channels.

Led development of internal digital marketing department, hiring, training and mentoring a number of team members Member of leadership strategy team, responsible for reshaping the brand’s digital strategy and driving cost efficiencyImplementation of paid search best practices that has driven a 3o% reduction in cost per saleWork across channel to develop appropriate forecasting processes; allowing for better management of resources, spend and internal dealer promotions

Contracted for strategic development of the EX2 Solutions marketing website, including coordinating across capabilities to redesign content and creative and implement SEO tactics to improve online visibilityDeveloped the 2014 marketing plan, working with multiple channel partners to create lead generation and branding programs to increase sales and awareness

Management of $1.5 million SEM campaign where I drove up engagement and CTR for the brand, and led digital initiatives with Facebook, LinkedIn, and YouTubeLed business pitch research that resulted in winning the “VNSNY Choice” account as well as brand deliverables and marketing strategy.

Worked across capabilities, specifically with the strategy and media teams, to help create brand strategies that impacted our overall team successLaunched a number of web sites; managing the projects from their inception by offering strategic recommendations and helping ensure the success and timeliness of those recommendationsWorked with pay per click teams to refresh keyword lists and landing page assignmentsManaged the organic search presence of numerous websites by providing SEO recommendations and reporting on analytics to clientsRetargeted internal linking decisions based on the consumer keyword decisions and website click streams to deliver an optimal user experience

Developed the company’s first marketing plan, which leveraged the reach and tracking of digital marketing in order to grow traffic to the company’s web siteDesigned the layout for the web site’s first update utilizing tactics of search engine optimization to grow organic trafficCreated a Pay per click campaign for Google and Facebook to drive new businessWorked with top vendors to build inbound links to the Fleetway Capital web site and improve user experience by integrating the company’s financing process with their vendors’ e-commerce systems

Served as an outside consultant in charge of restructuring the organization’s fund raising effortsCreated a database for the organization’s donors and potential donor network, organizing a marketing campaign designed around social networking as a method for connecting with new donors, linking the organization with local companies to achieve greater results, and helping to locate and earn new grantsDesigned RFP’s and served as a liaison at the onset of the organization’s redesigned fund raising campaign

Branded the Cupmakes name through licensing deals with local businesses, promotional events with media venues, and at organized events; such as the Danny Bonaduce show, and The 10! Show, and with appearances at Yelp events throughout the cityHired, managed, and purchased necessary products to sustain Cupmakes operations

Maintained a position at Enterprise Rent-A-Car within the top 10 percentile amongst all coworkers within the area.Trained three fellow Management Trainees after only three months holding the position.