Mike Rancourt Email & Phone Number

• Managing a team of 7 product managers responsible for the DSP including Ads, Analytics, UX, DeepIntent’s Copilot (AI Reporting & Recommendations), Planning & Audiences, Media Marketplace, and Data Integrations
• Lead conversations with high level stakeholders from DeepIntents’s largest customers
• Lead partnerships conversations with advertising, data, and analytics vendors. Creating Build vs Buy analyses

• Managed a team of 6 product managers responsible for Ads, Campaigns, Social, Email, Integrations, and Reporting & Measurement
• Built Cross-Channel Attribution Dashboard giving customers insight into the effectiveness of their marketing campaigns across their entire marketing stack
• Led strategic partnerships conversations to explore and implement new functionality
• Conducted >50 customers interviews to discover customer pain points resulting in two large scale product releases: Cross-Channel Attribution Dashboard & Marketing Automations
• Collaborated with leaders in product, design, engineering, marketing, sales, analytics, and more in order to maximize product value and to attain overall company revenue goals

Cambridge, MA

• Product lead for MediaMath’s analytics suite, including MediaMath’s self-service analytics UI, advanced analytics platform, and SQL query tool
• Led multiple technical sales pitches to enterprise level customers such as Havas, Publicis, Uber, AT&T, Aetna, CVS, Digilant, etc
• Led partnerships conversations with analytics vendors in order to identify, test, and implementfunctionalities that would enhance MediaMath’s analytics offering, removing the need to build
• Worked closely with cross-team stakeholders to create a powerful, yet user-friendly, analytics suite

Greater Boston Area

• Created Visual IQs first self-service attribution platform allowing customers to consolidate their data across all of their marketing platforms and assign true marketing attribution credit
• Built pixel health monitoring and alerting tool for both internal and external users
• Trained client services, solution architects, and other groups on new product enhancements
• Worked in an agile environment with design, US engineers, and an offshore engineering team

Greater Boston Area

• Responsible for leading US product development for the DSP
• Created Digilant’s first self-service DSP. Worked with engineering and design to transform and completely redesigned the UI/UX to take it from managed-service to self-service
• Trained operations, account management, and sales teams on all new products and features
• Responsible for content of globally distributed product newsletters
• 8th employee of a global advertising technology startup that grew to over 150 employees

Greater Boston Area

• Led Digilant’s west coast expansion, opening the San Francisco office
• Recruited and managed a team of six ad operations associates
• Managed Digilant’s largest client, a nationwide grocer, generating over $15M in annual revenue
• Created Digilant's first pricing model
• Managed digital advertising campaigns across display, mobile, and video placements. Client verticals: travel, CPG, healthcare, tech, auto, and retail

Greater Boston Area

• Designed and implemented ROI forecasting tool for Pfizer marketing initiatives
• Utilizing Epsilon data, wrote SQL to create and deliver marketing performance and delivery reporting
• Developed and managed marketing campaigns for Pfizer through database applications
• Translated client marketing plans into detailed program specifications used for customer segmentation
• Managed end-to-end fulfillment testing

Westborough, MA

• Assisted the Director of Marketing with various initiatives including the identification of target markets
• Led multiple marketing, data, and customer outreach activities to increase lead generation