Mike Rancourt Email & Phone Number

• Managing a team of 7 product managers responsible for the DSP including Ads, Analytics, UX, DeepIntent’s Copilot (AI Reporting & Recommendations), Planning & Audiences, Media Marketplace, and Data Integrations• Lead conversations with high level stakeholders from DeepIntents’s largest customers• Lead partnerships conversations with advertising, data, and analytics vendors. Creating Build vs Buy analyses

• Managed a team of 6 product managers responsible for Ads, Campaigns, Social, Email, Integrations, and Reporting & Measurement• Built Cross-Channel Attribution Dashboard giving customers insight into the effectiveness of their marketing campaigns across their entire marketing stack• Led strategic partnerships conversations to explore and implement new functionality• Conducted >50 customers interviews to discover customer pain points resulting in two large scale product releases: Cross-Channel Attribution Dashboard & Marketing Automations• Collaborated with leaders in product, design, engineering, marketing, sales, analytics, and more in order to maximize product value and to attain overall company revenue goals

Cambridge, Ma

• Product lead for MediaMath’s analytics suite, including MediaMath’s self-service analytics UI, advanced analytics platform, and SQL query tool• Led multiple technical sales pitches to enterprise level customers such as Havas, Publicis, Uber, AT&T, Aetna, CVS, Digilant, etc• Led partnerships conversations with analytics vendors in order to identify, test, and implementfunctionalities that would enhance MediaMath’s analytics offering, removing the need to build• Worked closely with cross-team stakeholders to create a powerful, yet user-friendly, analytics suite

Greater Boston Area

• Created Visual IQs first self-service attribution platform allowing customers to consolidate their data across all of their marketing platforms and assign true marketing attribution credit• Built pixel health monitoring and alerting tool for both internal and external users• Trained client services, solution architects, and other groups on new product enhancements• Worked in an agile environment with design, US engineers, and an offshore engineering team

Greater Boston Area

• Responsible for leading US product development for the DSP• Created Digilant’s first self-service DSP. Worked with engineering and design to transform and completely redesigned the UI/UX to take it from managed-service to self-service• Trained operations, account management, and sales teams on all new products and features• Responsible for content of globally distributed product newsletters• 8th employee of a global advertising technology startup that grew to over 150 employees

Greater Boston Area

• Led Digilant’s west coast expansion, opening the San Francisco office• Recruited and managed a team of six ad operations associates• Managed Digilant’s largest client, a nationwide grocer, generating over $15M in annual revenue • Created Digilant's first pricing model• Managed digital advertising campaigns across display, mobile, and video placements. Client verticals: travel, CPG, healthcare, tech, auto, and retail

Greater Boston Area

• Designed and implemented ROI forecasting tool for Pfizer marketing initiatives• Utilizing Epsilon data, wrote SQL to create and deliver marketing performance and delivery reporting• Developed and managed marketing campaigns for Pfizer through database applications• Translated client marketing plans into detailed program specifications used for customer segmentation• Managed end-to-end fulfillment testing

Westborough, Ma

• Assisted the Director of Marketing with various initiatives including the identification of target markets• Led multiple marketing, data, and customer outreach activities to increase lead generation