Michael Rethy Email & Phone Number

Toronto, Ontario, Canada

Toronto, ON

• Responsible for achieving volume, market share, and profit goals for vehicles including Micra, Versa Note, Versa Sedan, Sentra, Altima, Maxima, Kicks, GT-R and 370Z.
• Created multi-channel marketing strategies, and strategic brief for TV, Digital, OLV, and Social.
• Led pricing of key models gaining buy-in from Canada Executive Team, North American Chairman, and global stakeholders.
• Lead contact for launch of all-new key volume models for Nissan including Kicks, Sentra and Altima.
• Managed end-to-end lifecycle of new Model Year launches & mid-model year pricing opportunities to maximize profit.

Greater Chicago Area

• Analyzed trends in Sales Growth Program (SGP) and created recommendation for changes, resulting in overhaul of $1.1B+ dealer sales incentive marketing program.
• Developed model to identify under or over-production in product mix, improving resource allocation, supply to demand matching, and profitability through reduction in incentive spending.
• Created methodology, groupings and reward structure for dealers sales contests with total of $350,000 budget.
• Delivered presentations for Regional Vice President regarding sales results, forecasts, and opportunities.
• Analyzed financial statements for 176 dealers to recommend process improvements, identify gaps in utilization, and discuss implementation of strategic marketing and growth plan to improve profitability.

Toronto, Ontario

- Manage wholesale and partnership channels worth over $6M in annual revenue- Manage relationships with sales leaders of wholesaler and partner companies to ensure they are up to date with our products and services- Provide training for wholesalers to help them expand their business with ACI- Met with end customers as subject matter expert on behalf of.

Toronto, Canada Area

- Manage wholesale and partnership channels representing over $3M in annual revenue- Manage relationships with sales leaders of wholesaler and partner companies to ensure they are up to date with our products and services- Expand wholesale and partnership channels by seeking out and signing on new companies- Represent company at conferences, networking.

Toronto, Canada Area

- Found new potential clients for subject matter experts to meet with through diligent cold calling- Established basis of ACI offerings to pique interest- Ensured current clients were aware of new offerings- Opened conversations which led to closed deals with St Louis Bar & Grill, Teriyaki Experience, and many others- Arranged meetings with companies such.

Toronto, Canada Area

- Managed roughly 60-75 current customer accounts. - Met with clients to maintain outstanding relationship and grow business opportunities with current customers.- Helped companies maximize productivity through physical and digital document management.- Canvassed geographic territory to acquire new business through competitive knockouts.- Frequently met.

Master Of Business Administration (M.B.A.), Competitive Strategy, Marketing, Pricing, Operations, 3.8 Gpa

Activities and Societies: Vice President, Career Management & Alumni Relations - Graduate Business Council | President - Outdoor Adventure.

Bachelors Degree, Sociology & Economics

Activities and Societies: UWO Economics Student Association, Purple Spur Society, CAISA Member, UWO Varsity Rugby Team.

International Baccalaureate

Activities and Societies: Varsity Rugby Team Captain, Varsity Football Team Captain, President of Strength and Fitness Club.