Mike French Email & Phone Number

Los Angeles, California, United States

Los Angeles, California, United States

Los Angeles, California, United States

Los Angeles, California, United States

• Identify, cultivate, and bring to market the next generation of 5G products, services, and efficiency opportunities
• Spearheaded cross functional collaboration to build AT&T virtual presence on immersive platforms
• Orchestrated VR/AR market research, leading projects to coordinate focus groups & develop segmentation

Los Angeles Metropolitan Area

• Directed retention strategy, segmenting & predictive analytics. Reduced treatment costs by 50% & churn by 20%
• Implemented new offer provisioning platform that enables targeted offers to high-risk customers
• Instituted automated routing program to funnel high-risk callers directly to the Save Desk
• Designed, modeled, and brought to market new retention offer constructs and initiatives

Los Angeles Metropolitan Area

• Administered national device offer portfolio w/ $2B annual budget, driving 35% incremental subscribers
• Developed and maintained forecast models for lead and supplemental national offers
• Leveraged market intel and analytics to diagnose competitive gaps, pioneered new strategic offer shifts
• Assembled & presented business cases and reporting on promotional offers to key business leaders

Greater Atlanta Area

• Managed promotional material for Apple Watch & Apple TV, Uber relationship, and device price cards in COR & AR
• Managed launch of Apple Watch & Apple TV in AT&T retail stores, including fixture rollout, placements, & signage
• Interfaced w/ Apple to facilitate development and approval of co-branded promotions for Apple Watch and Apple TV
• Led development & implementation of consumer marketing promotions & joint marketing efforts with Uber
• Managed Uber Relationship, including marketing contract amendments and pre-load agreement
• Served as team data lead, primarily tracked Apple device sales, and created reports for the leadership team

Greater Atlanta Area

• Worked w/ various marketing directors to increase use of analytics and data driven decision making in business processes
• Performed analytics work for DTV transition, Connected Car device usage, and Apple branded fixture installment
• Led price card design update for ‘New Next’ launch, managed COR and AR price card changes

Greater Atlanta Area

• Led development of in-store promotional material to be placed in Best Buy, Target, and other retailers
• Directed creative team through design process, ensuring promo is on brand and meets legal standards
• Interfaced with supply chain to schedule delivery of promo materials/devices to retailer
• Performed compliance audits to ensure partner stores received and posted promos, created reports for leadership team

Greater Atlanta Area

• Managed market research and analytics for AT&T’s Youth Mobility Team
• Designed surveys and focus group content to identify market trends, gaps and opportunities for the millennial cohort
• Spearheaded launch of online survey portal, led development of surveys to support millennial market planning
• Performed demographic analysis to identify optimal locations within cities for ‘Win Local’ marketing campaigns
• Leveraged survey data, web analytics, and other metrics to assess ‘The Mobile Movement’ campaign effectiveness
• Created and maintained database of all millennial research and insights, allowing stakeholders seamless data access

Atlanta

• Leveraged analytics to understand profitability, forecast sales, and define market segmentation for a new $75MM+ assurance product launch
• Developed pricing, marketing strategy, and a loyalty program to target the most profitable segment
• Converted one off buyers to subscription users with projected annual sales revenue of $1.2MM; personal sales efforts project annual revenue of $600,000

Greater Atlanta Area

• Collected and analyzed data to provide insight on reach of social media campaigns for major clients like SC Johnson and AT&T
• Coordinated with user experience team on best practices for designing and tagging applications and pages
• Produced POV documents on how and when to engage with emerging and existing digital platforms.

Greater Atlanta Area

• Arranged campus tours, class visits, and information sessions for prospective MBA candidates
• Connected prospective MBA Candidates with existing students at GBS with similar interests and focus to facilitate networking and information exchange

• Oversaw all aspects of HORIZONS product life cycle from development, through testing, sales and support.
• Managed product direction, growth, market strategy, and a team of 5 dedicated support/development staff
• Negotiated contracts up to $100,000, expanding client base from one pilot to over 40 institutions
• Led product demonstrations online, at institutions, and at tradeshows across the US and abroad
• Managed product roadmap by conceiving and directing the implementation of new product enhancements
• Created specs for and led cross-functional team in development of new product offering

Arlington, VA

Lead Sales - Horizons Software

Greater Atlanta Area

• Negotiated freight shipments between carriers and businesses
• Developed business relationships w/ regular carriers to decrease processing time and ensure smooth delivery
• Coordinated appointments with warehouses for pick-ups and deliveries; tracked cargo to destination

M.B.A, Marketing

Activities and Societies: Goizueta Marketing Strategy Consultancy, Goizueta Marketing Association, Goizueta Technology Association.

Bachelor Of Science (Bs), Marketing