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Mike Rishworth is a Marketing Technology Leader at ezyVet. He possess expertise in seo, google adwords, google analytics, facebook api, adwords api and 4 more skills. Colleagues describe him as "I can recommend Mikes can do attitude, he looks over barriers and does not let them slow progress. Mike has a creative mind and free spirit always thinking out of the box. Mike can also turn focus on details as required to "analyse the numbers". Mike asks all the right questions when sounding out a solution making sure he has all bases covered."
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Head Of MarketingEzyvet 2020 - PresentFreemans Bay, Auckland, NzezyVet is the smartest cloud based veterinary practice management software. We allow vets and animal hospitals to increase efficiency, improve revenue and take their vet software on the go.I lead the global marketing team and work with over 200 great people in Auckland, Dallas and London to grow our happy customer base around the world. -
Co-FounderLeadtosale 2019 - 2021Auckland, Auckland, NzGrow leads and calls that deliver revenue via extensive native integration with advertising and business systems. Online self-service at leadto.sale -
ConsultantRed Hero Group 2016 - 2019Helping Google Premier Partners in Australia, Africa, Europe and USA profitably scale revenue and operations.2018-2019 CTO: Migration from basic learning management system to proprietary multi-tenant mobile knowledge index with successful role out to 1,000+ sales users. Managed software delivery and integration (LMS, CRM, auth/identity) with key accounts including News Corp, H&R Block and PETstock.
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Chief Marketing OfficerFlowingly 2016 - 2018Auckland, NzMaking business simpler with process automation. Establishment of sales and marketing function for pre-revenue technology startup. Working with CEO, product analyst and engineering team to prioritise development roadmap.Sales and training lead for first $500,000 ARR including Fortune 100, Government and SME customers across Indonesia, Switzerland, Australia and New Zealand. -
Head Of MarketingCin7 2016 - 2017Denver, Colorado, UsPositioning the global marketing team to embark on a data driven hyper-growth journey to triple, triple, double, double and then double revenue again. Reporting to CEO with responsibility for all marketing including digital, advertising, events, website, technology, content, social and brand.Migration from Hubspot to Salesforce and Pardot including replacement of external vendor. -
Marketing AdvisorAsknicely 2016 - 2017Portland, Oregon, UsAdvising CEO, VP Marketing and Board on digital acquisition. -
Sem ManagerAnz 2015 - 2016Melbourne, Victoria, AuStrategy and execution of search marketing program for ANZ, New Zealand's largest bank.Implementation of DoubleClick Search with new bidding strategies that delivered 60% revenue growth and 20% cost reduction.Established common measurement across SEO, SEM and programmatic display allowing multi-channel attribution and optimization. -
Head Of Search MarketingYellow 2011 - 2015Auckland, NzWINNER: Fastest growing Google AdWords™ Premier Partner in Australia/New Zealand for 2014. Oversaw growth from launch to over one million dollars monthly recurring revenue.Strategic leadership of 25-strong agency team including Account Directors, Campaign Managers, Analysts and Software Engineers. Delivering best-in-class inbound and performance marketing services to thousands of New Zealand businesses of all sizes. Primarily Google AdWords (Search + Display), Facebook Ads and SEO.Specific interest in measurement, data and platforms. I have designed and project managed the build of proprietary platforms and integrations to automate campaign optimization, budget management, reporting, workflow, sales campaigns and offline conversion import. -
SeoYellow 2010 - 2011Auckland, NzStrategy, roadmap and training. yellow.co.nz, finda.co.nz, whitepages.co.nz, wises.co.nz, menus.co.nzNew digital measurement strategy for all web and mobile properties. First New Zealand customer to implement Google Analytics Premium. -
Senior AnalystWeb Metrics 2008 - 2010Auckland, NzSEO/AdWords account management plus analytics, email marketing, social media, search marketing and optimization for New Zealand and overseas clients including Sella, The New Zealand Herald, APN Australia, Yellow and Pocket-lint. -
Web Metrics & Acquisition ManagerVodafone 2007 - 2008London, GbDeveloped web strategy for Vodafone New Zealand including revenue forecasting and analysis for new online shop. Replacement of Nielsen NetRatings with Google Analytics (architecture and implementation).SEO/SEM/SMM - competitive analysis, campaign development, monitoring and postmortem.Project managed technical launch of Vodafone broadband including re-brand from ihug and optimised online signup process. -
FounderWinstuff.Co.Nz 2003 - 2007Hitwise #1 website and one of the largest online communities in NZ.Responsible for most facets of business including promotions, marketing/SEO, community building and business development. Sold to Irish investor.
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Marketing ManagerFishpond.Co.Nz 2004 - 2005NzManaged paid search, relaunched affiliate program and recommended search friendly features and linking structure that improved organic results, traffic and conversions.
Mike Rishworth Skills
Mike Rishworth Education Details
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University Of OtagoInternational And Online Management -
King'S College, Auckland
Frequently Asked Questions about Mike Rishworth
What company does Mike Rishworth work for?
Mike Rishworth works for Ezyvet
What is Mike Rishworth's role at the current company?
Mike Rishworth's current role is Marketing Technology Leader.
What is Mike Rishworth's email address?
Mike Rishworth's email address is mi****@****w.co.nz
What is Mike Rishworth's direct phone number?
Mike Rishworth's direct phone number is 0217*****
What schools did Mike Rishworth attend?
Mike Rishworth attended University Of Otago, King's College, Auckland.
What are some of Mike Rishworth's interests?
Mike Rishworth has interest in Internet, Marathons, Mobile, Skiing.
What skills is Mike Rishworth known for?
Mike Rishworth has skills like Seo, Google Adwords, Google Analytics, Facebook Api, Adwords Api, Wordpress, Json, Amazon Web Services, Microsoft Excel.
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