Marketing Specialist
• Managed multiple hotel WordPress websites and enhanced their SEO with best practices and integrated Semrush• Updated the site architectures of the websites to make them more SEO optimized• Enhanced the interlinking strategies of the websites to enhance their SEO authority• Performed keyword research with Semrush and implemented keywords to target search results and enhance web copy• Added alt text with attributed keywords to the images on the website to better optimize the SEO• Ensured all headings are properly attributed to better enhance the websites’ SEO• Compiled reports through Google Analytics and Semrush to analyze website trends• Consistently monitored 404, toxic backlink, and authority score reports from Semrush to ensure SEO best practices• Updated web copy, title tags, meta descriptions, and URL slugs to incorporate keywords and enhance SEO• Generated printed advertisement copy and created the the graphics through Canva• Worked with graphic designers to create brochures, window films, and other assets for rental properties