Leading marketing at Forma.ai.

Led the team that took Catalyst from a relatively unknown brand to #39 on 2021 LinkedIn’s Top 50 Startups in the US list in roughly one year.-Helped 3x ARR two years in a row w/ 45% sourced from marketing-Architected strategy across brand, demand + product marketing-Joined as first marketer and scaled team from 1 to 9 marketers-Achieved 97% management score in last employee engagement survey-Launched multiple successful viral B2B marketing campaigns – The Unicornian, RetainMe (April Fools’ joke), CS Meme Library

Joined via Schoology acquisition and led team responsible for digital demand, all web projects, SEO, and conversion optimization.-Laid strategy that led to nearly 5x more demo requests during pandemic-Rolled out A/B testing program on landing pages, email + chat-Consulted all teams on most effective content and social strategies

Led the demand generation team for Schoology up until it was acquired.-Transformed company’s approach to demand, content + branding-More than doubled demo requests/SQLs from ICP accounts-Doubled marketing-sourced ARR, driven by content + social strategy-Increased blog traffic 450% and content downloads by over 750%

Led digital marketing and demand generation at Jibe, a SaaS startup focused on the recruiting space. -Transformed the company’s digital presence and brand via inbound marketing-Experimented with account-based marketing strategies that brought enterprise orgs on as customers-Dramatically increased web traffic, blog subscribers, social followers, MQLs, and marketing generated sales opportunities

Helped Boston-based tech startups build authority with content marketing and social media strategy and execution support.

Owned marketing for a wildly successful Kickstarter project that ultimately became a business. Worked closely with the CEO and managed social, email, content, SEO, and other aspects of eCommerce marketing.

Joined as first hire at this market research startup focused on manufacturing software. Helped grow the company into a multi-million dollar business by creating the best content in the industry.