LEADERSHIP | TALENT DEVELOPMENT• Relational leader with exceptional analytical and communication skills; experienced in bringing alignment of purpose across various stakeholders.• An analytical problem solver and methodical planner, skilled at leading management teams to analyze situations and develop strategic solutions.• Combines financial acumen and business savvy to develop new approaches, manage critical projects, and exploit opportunities.MARKETING STRATEGY & EXECUTION• Develops and manages teams that work in an entrepreneurial and strategic way to push forward customer centric ideas, innovation, execution and culture.• Works with Key Stakeholders to refine the market opportunity, position, and messaging.• Designs, delivers, commercializes, and operates convergent omni-channel solutions that compose an integrated ecosystem to improve marketing operations.• Develops and utilizes in-depth research and data to craft and refine all marketing strategies. DIGITAL MARKETING | ANALYTICS | OPTIMIZATION• Develops and orchestrates digital media initiatives across multiple platforms and channels to reach and persuade customers.• Ensures system-wide media strategies effectively leverage paid and owned media channels. • Leverages digital media buying best practices to create stronger, more effective advertising. • Establishes media benchmarks and KPIs to evolve media mix in alignment with customer behavior.BRAND & PRODUCT MANAGEMENT• Develops the brand image and initiatives to foster brand loyalty, attract a broad customer base, and expand the existing customer base.• Provides timely input on competitive products and services, customer requirements and market trends for use in developing product and roadmap investment plans.• Crafts the business rationale for new products with a clear value proposition and fit in the market. Drives new product initiatives and ensures progress through a stage and gate process.