Prism Strategies is a strategic consulting organization that creates value by driving business growth. Leaders in such diverse industries as enterprise-level application software and database management to higher education have chosen Prism to help them plan their futures.

Remote teaching for the College of Business. Focus on Consumer Behavior for both consumer and B2B.

Advisor to marketing operations services firm that supports CMOs and Marketing Ops teams globally. Clients include Tableau, Workfront, GLG, Forcepoint, Panasonic, and ARM. Founded by a Google Alumni, located in North Lake Tahoe, and is funded by the co-founder of Splunk, Erik Swan.

Job goals and responsibilities included:1. Supporting NMSU's focus on student success, research, and outreach/partnerships with other educational institutions, nonprofits, corporations, and community organizations.2. Driving revenue growth initiatives across the University.3. Focused on being the voice and champion of the customer (student, parent, alumni, external partners) inside the University.4. Attracting qualified and highly-motivated students from across the nation.5. Recruiting world-renown faculty.6. Actively engage NMSU Alumni and friends of the University.7. Fully leverage data to inform all decisions.8. Enhancing external communications across the University system through clarity and consistency in messaging and branding.9. Supporting community and government relations10. Focused on the student experience process from initial contact as a high school through graduation and alumni status.

True Influence is a data-driven demand generation company focused on providing best-in-class intent-driven marketing and sales leads to industry. My primary roles included leading sales efforts and supporting our business development initiatives that effectively grow our customer's revenue and margins. This included- Building strong relationships with peer companies that define and drive the vision, strategy of the next generation of B2B demand generation services including InsightBASE our subscription-based buyer intent focused DaaS platform.- Designed from scratch new products and services that meet or exceed customer expectations of companies in this sector such as our market leading "Full Waterfall Demand Gen" product- Created new customer segmentation opportunities that helped us expand, reach and leverage our technology into adjacent market categories- Designed and creating services that meet the exacting operational discipline of our company culture and that of our most demanding customers- Provided thought leadership and customer-driven insights for our operational, technology and sales teams to inform their mission and day-to-day work.- Grew revenues 24x in 5 years without debt.

Responsible for revenue growth and client strategy for this B2B content strategy and marketing leader. Lead sales team providing demand generation solutions in the form of content syndication and sales-ready leads for leading B2B sales organizations worldwide.

Outside board member. Guidewire Labs unlocks innovation for its enterprise clients by identifying the emerging businesses that matter most to them. Leveraging the company's proprietary Fusion software platform, G/Score and I/Score benchmarking tools, and two decades' experience identifying high-potential and disruptive startups, Guidewire evaluates thousands of startups to find those that most appropriately match the innovation strategies of its clients.

Responsible for B2B Enterprise Division sales. During tenure acquired Ziff-Davis Enterprise and I.T. Business Edge to increase customer database size and add leading I.T. focused websites.

Advised company on traffic monetization including display advertising and lead generation opportunities. Crafted new products and programs to generate revenue.

Responsible for top-line revenue at this industry leading provider of email authentication and delivery of rich media applications inside email. Goodmail works with market leaders such as Williams-Sonoma, Live Nation, Lexus, Walt Disney, Time Inc., PGATour, Overstock and Petco.

Responsible for advertising revenue generation at this start-up subsequently sold to Dun & Bradstreet for 11x revenue.

GeekNet.com's media and e-commerce web sites connect over 33 million unique influential technology professionals and enthusiasts each month. Combining user-developed content, online marketplaces and e-commerce, GeekNet is the global technology community’s nexus for information exchange, goods for geeks, and open source software distribution and services. The network of web sites enables advertisers to efficiently reach a large, highly qualified audience of buyers. Responsible for leadership for the company's largest accounts including Microsoft, Intel, Oracle, Apple and Hewlett Packard.

Innovative start-up focused on RSS management platform that placed and optimized internet ad serving services for content providers and advertisers. Primary role dedicated to seeking Series A funding.

Responsible for business development and sales across Reed's 360+ media assets covering leadership products in the following sectors: media/entertainment, electronics, building/construction, hospitality, manufacturing, gifts/furnishings, science/medical and printing.

Manage and consult with publishing and advertising ventures including online and print based properties. Responsibilities included financing, operations, circulation development, brand positioning, sales management and editorial planning. Engagements included management of GovernmentWest - a multiplatform media company focused on city, county and state government innovation and best practices. Co-founder of Talon Advertising based in Albuquerque, NM -- the first Native American owned creative and media agency whose mission was to serve the travel, tourism and entertainment industry.

Responsible for sales and marketing initiatives across this $2.6B online and newspapers organization.

Full P&L responsibility for IDG’s flagship publication; $90M+, 240 person business unit. Restaged computerworld.com website in advance of the industry.

New corporate division established to generate worldwide incremental sales revenue across all online, print, research and event properties including PCWorld, CIO, Computerworld, Infoworld, Network World, MacWorld, Gamepro, IDC Research, IDG Events (i.e. MacWorld Expo, E3, Comnet) and their 200+ web sites worldwide.

Responsibility for the $120M IBM account, including all product marketing and branding for large system and PC software, PC hardware including ThinkPad, RS/6000 workstation, printer and networking products, as well as, Eastern Airlines (1984-1988), Lipton (1989-1992), Lexmark (1989-1992)

Responsible for Eastern Airlines $140M account and partner advertising initiatives including launch of OnePass frequent flyer program; and, all vertical market discretionary flyer marketing. Awarded American Marketing Association's Gold Effie for Marketing Effectiveness for K-mart branding campaign. Actively worked in new business development landing new accounts and expanding business beyond automotive-related category.