QuenchCo helps emerging, high potential beverage brands grow. We focus on three core lines of business for our clients success: branding and design, influencer marketing and distribution.QuenchCo works with many amazing beverage brands ranging from water to wine.

The Chosen One is a Jew-ish lifestyle brand celebrating modern Jewish culture. The Chosen One Game is a comedy card game launched in 2019 scaling through Shopify, Walmart.com, Amazon, Indigo and select retailers.The brand is extending into other lifestyle categories in 2020 and beyond. Keeping it Kosher since '19

Led and managed cross-functional team of 8, including design, developers, marketing and business development resulting in the launch of the first online automotive booking platform. Led and closed major partnerships with nationwide brands from initiation to implementation.

Specializing in Marketing and Entrepreneurship, while taking on leadership roles including:VP Strategy, Marketing ClubMember, Entrepreneurship ClubMember, Tech Club

Responsible for leading and executing multi-million dollar marketing campaigns, including key project and sponsorship management, resulting in share and brand health growth. • Strategic Planning: Led 2016 planning through cross-functional work-sessions, including opportunity/threat analysis and budget build, resulting in a locked and balanced strategic plan, maximizing partnerships and aligned to by senior leadership.• Project Management: Led briefing, planning and execution of over twelve strategic activations, working with multiple agency partners, including The Toronto Blue Jays, Calgary Stampede, VELD and various EDM properties including Steve Aoki and Afrojack through a strategic partnership with INK Entertainment.• Analytics: Led monthly Marketing Performance Review (MPR) through detailed quantitative analysis on brand, category and competitive actions, resulting in monthly business recommendations to senior leaders.• NFL: Led 2015 NFL IMC program, including development of cross-country campus tour, hero content production and Superbowl packaging design working directly with agency partners and the League, resulting in millions of on-target impressions, incremental LCBO displays and NFL playoff content.• Digital Dreams: Led title sponsorship of Bud Light Digital Dreams, the largest outdoor music concert in Canada from briefing through to execution, including XM, branded content creation and custom can design, resulting in a revolutionary consumption space and creative output outperforming benchmarks by over 2.5x.• APP: Led strategic planning and launch of the Bud Light Living Line APP, a platform to connect consumers with #BudLightLiving experiences, resulting in over 8k downloads and over 20k photos shared in 6 months, resulting in over $500k in earned media, self-funding the project.

Developed Strategy and Marketing plan to launch a unique Cured Steak product called ‘Biltong’ in Toronto, including P&L, packaging, pricing management and GTM strategy.

Responsible for leading and implementing innovation projects, along with core brand responsibilities, including budget and business analytics, resulting in +7% volume growth vs. YAGO.• Innovation: Re-launched the iconic Bear Jar as a Holiday Cookie Kit through leadership of a cross functional team spanning over 7 Kraft and agency teams over a 11-month period, resulting in over $1MM in incremental revenue and winning ‘Best New Innovation’ Prize for Grocery from the Retail Council of Canada.• Social: Led KPB’s social properties (Facebook, Twitter & YouTube) through developing integrated strategies and specific content pillars, beating CPG engagement averages by 1000% and 40x higher action/$ scores.• Budget: Managed KPB’s multi-million dollar advertising and consumer promotions budget, providing spending recommendations, resulting in increased tactical spends and shifts towards the 2014 IMC.• Analytics: Led monthly governance and consumption reviews with broader grocery management team to unlock insights, resulting increased listing opportunities on the All-Natural SKUs.

Responsible for leading budget, business analytics and social strategy, including the launch of Twitter and revamp of the brand’s Facebook platform