Mike Wilson Email & Phone Number

London, Gb

London

Working in the Shell Aviation Technical Services team providing guidance and support to customers facing the challenge of designing, constructing, operating and maintaining fuel-handling systems to the most exacting safety and operational standards. More and more partner organisations are seeking this expertise and we now offer customers all over the globe the benefit of the exceptional quality of Shell Aviation’s Technical Services.

London, United Kingdom

Managing Marketing Joint Ventures and technical service agreements for the aviation industry supplying airports globally with fuel and services

Uk & Usa

Developed racing fuels Portfolio and established distribution network for USA Canada and the Caribbean. Negotiated manufacture and supply contract for fuels with third party blender. Identified key internal stakeholders and led the project to develop business systems and processes to facilitate fuel sales. Set up logistics partner for lubricants fulfillment to racing industry customers throughout the USA. Identified key areas for distribution within the Shell US territory and established distributor network to provide most effective coverage. Result: Shell Racing Solutions has the only unleaded high octane race fuels portfolio in the USA and Canada, providing an opportunity to dominate the market once leaded fuels are banned.

Mexico City

Developed the motorcycle OEM business portfolio encompassing 9 global motorcycle manufacturers. Identified researched and qualified global partners for factory and aftermarket supply of motorcycle lubricants. Developed marketing and sales initiatives and promotions for key markets within Europe, China, Thailand, Vietnam, Philippines and India. Managed a team of 22 key account managers covering 26 countries. Result: Increased global sales volume by 58% and revenue by 54% within the first two years. Increased Shell profitability and brand exposure in key markets by establishing global relationships, which generated new business opportunities with motorcycle OEM’s.

Mexico City Area, Mexico

Managed B2B portfolio for transport and industrial lubricants and OEM portfolio for Mexico. Developed business-to-business strategy, customer value propositions and business structure to promote maximum growth and value for Shell. Managed the automotive manufacturing portfolio in Mexico, consistently growing the lubricants business for Shell. Provided expert advice to services team in Mexico to develop innovative service offerings to the Automotive, Transport, Energy and Steel sectors in Mexico. Supervised 12 sales personnel and administered budget of $24M to fund operations, maximize investments, and optimize operational efficiency. Result: Increased transport business by 28% industrial business by 6% and OEM business with VW by 88% . Signed first national contract for aftermarket lubricants supply with VW and Michelin increasing franchised workshop revenue by 32%.

Cape Town Area, South Africa

Managed relationships and business with all OEM’s in South Africa for automotive and industrial products. Championed new business development with major OEM’s in South Africa signing factory fill agreements with General Motors, Mercedes Benz, Nissan, Ford, MAN Truck & Bus Company, and Bell Heavy Equipment Manufacturers. Developing the first branded aftermarket offers for Renault and Ford franchised workshops and led the project establishing a dedicated franchise workshop sales team. Result: Increased lubricants business volume by 25% and revenue by 18% with a budget of $6M.

Bachelor Of Science In Business, Global Business Management

B-Com, Commerce

Diploma, Marketing Management

Diploma, International Financial Management