Mike Ryan is a SVP of Marketing (CMO) at Crescendo. He possess expertise in online marketing, marketing, digital marketing, digital strategy, lead generation and 35 more skills. Colleagues describe him as "Mike and I worked together at Project44. We were mostly responsible for developing the top of the funnel, Mike on the marketing side (demand gen), while I was on the sales side (sales development). Mike is by far and away the most knowledgeable contemporary I've worked with in the demand gen field and based on how seriously he takes his profession, it's no surprise. His technique is really impressive: he's consistently looking at different market activations, he accounts for nuance in his addressable market(s), and along the way is able to quantify the return of marketing spend against pipeline generated. My favorite thing about Mike, however, is his ability to build relationships with his counterparts in sales. In most environments, sales and marketing can have a bit of a contentious relationship. Mike made it a point to gather feedback and participate in sales activities. This allowed Mike to generate even stronger demand based on intel gathered from sales, but more importantly, his involvement motivated our sales team to participate in activities which enabled measurements for designated demand gen strategies.", "I worked with Mike as a writer for Keeper Security's blog for over a year and found him to be creative, efficient and decisive. He understood the technology he marketed and the audience he was trying to reach. He was always outgoing and affable, but he didn't waste a lot of time with small talk. Our weekly meetings were brief, focused and productive, which is a real pleasure for a contractor. He edited and posted the copy we submitted without delay. He excelled not only at coming up with his own ideas but with creatively shaping ideas from others. And as his profile shows, he knows marketing very well.", and "I hired Mike to craft and run the digital marketing campaigns, and worked with him for about a year and a half before he moved on to accept another position outside of the company. Mike is an expert at SEM and SEO, and an absolutely essential asset to have on board a marketing team. He continually seeks to expand his knowledge, going deep into programs like Crystal Reporting and Business Objects which were key to our tracking needs given the systems in place at the time. Those are typically programs that online marketers shy away from due to their complexity. However, Mike sought out the knowledge, put himself through coursework and spent a couple months sorting through many headaches to get it done. Mike also became very proficient in landing page and path development and played a critical role in not only the execution, but architecting the plans as well. Personally, he was a lot of fun to work with, and managed to serve as a great bridge between marketing, operations and tech teams. He takes the time to think before answering, and never loses his cool. I'd gladly choose him for an all-star team again some day!"