GTM, Platforms, Licensing, BD

Holotech are the creators of FaceRig, a revolutionary Augmented Reality technology that allows you to livestream and video chat on any platform as incredible 2D and 3D avatars that match your movements and expressions in real time - all via your webcam. To date Facerig has more than 1 million paying customers, generated hundreds of millions of views on YouTube and Twitch, and is used by streamers, influencers, artists, and entertainment companies from PewDiePie to Deadmau5 to Valve.Holotech was bootstrapped out of Bucharest in 2015. I joined as the first US employee in 2018 to co-found our journey as a venture-backed startup. Our goal is to bring real time avatar embodiment and expressive digital identities to every major consumer device and communication platform.

TinyCo (acq. by Jam City in 2016) is a leading developer of free-to-play mobile games based on the world's most popular entertainment IPs. TinyCo's titles include Harry Potter: Hogwarts Mystery, Family Guy: The Quest for Stuff, and MARVEL Avengers Academy, developed in conjunction with Warner Bros, 20th Century Fox, and MARVEL Entertainment, respectively. TinyCo's games are top-grossing titles enjoyed by millions of players around the world. On the BD team at TinyCo, my principle responsibilities included:Sourcing, pitching, and closing licensing and/or co-dev deals for new games with top-tier entertainment/media companies and celebrities. This is a full-stack process that includes internal IP evaluation, game concept development, partner outreach and pitching, as well as term sheet and contract negotiations.Evaluating the mobile gaming market, entertainment IP landscape, and our development capabilities to determine which games/IPs we should pursue for new games and content licensing.Executing in-game content licensing strategy (~75 individual licensing deals closed with studios, licensing agencies, talent agencies) that drove >$50MM in gross revenueLeading TinyCo's platform relationships and strategy with Apple, Google, Amazon, Facebook, and MicrosoftOverseeing and growing relationships with existing IP partnersDriving innovative distribution & marketing partnerships with entertainment and media companiesSupporting and executing our go-to-market strategy for new game launches (I led end-to-end product marketing through global launch for our game 'Futurama: Worlds of Tomorrow' prior to the formation of our internal Product Marketing org) Supporting content and product marketing for live titles post-launch

TinyCo makes beautiful, fun and engaging games that can be played anywhere on mobile devices. Our mission is to make millions of people happy five minutes at a time.TinyCo was co-founded by Suli Ali and Ian Spivey in 2009 and is headquartered in San Francisco. We received 18M in Series A funding from Andreessen Horowitz in 2011.

Focused on maximizing distribution of the Heyzap app by creating strategic partnerships with mobile game developers to integrate the Heyzap SDK. Spearheaded evangelism of Heyzap's CPI program to scale revenues.Heyzap was acquired by RNTS Media in 2016.

Assisting with casting, shoot preparation, and worked on set of numerous commercials for internationally renowned clients, including IKEA, Boar's Head, Verizon Wireless/Verizon FiOS, and Deloitte Consulting.

- Independently developed and executed an infant number cognition study under Dr. Anna Shusterman as part of Wesleyan's Cognitive Development Lab.- Collected, analyzed, and publicly presented data from two previous studies to faculty, students, and the general public- Organized ongoing community outreach and recruitment efforts while continuing data collection process