• Provided strategic and creative direction and operational oversight to execute data-driven marketing campaigns anddevelop best-in-class digital assets and content, resulting in continuous growth in client acquisition and revenue.• Crafted a strategic vision and comprehensive plan for marketing activities that seamlessly integrated art and technologyto effectively position the brand and strengthen its presence across digital and traditional channels.• Devised and implemented marketing plans and ecommerce strategies, inclusive of multichannel (digital, social, email)campaigns, marketing copy and CMS integration, photography and videography, and marketing analytics and insights.• Executed strategic process improvements and digital solutions innovation and optimization efforts (including eliminatingnon-ROI print advertising) to deliver $150K in annual cost reductions while maximizing reach and audience engagement.

• Served in a role spanning the marketing, creative design, and media production functions, guiding graphic designers andmarketing coordinators in executing digital and social marketing campaigns supported by engaging multimedia content.• Implemented impactful marketing campaigns to promote the company’s loan programs and introduce loan officers on thewebsite and social platforms, including driving creative direction, production, and editing for promotional videos.• Redesigned and streamlined marketing operations processes and workflows, including creating a comprehensive Trellochecklist with action items to facilitate seamless new hire onboarding and orientation.

• Leveraged strong skills in marketing strategy, creative/media design, and digital storytelling to develop and implementmarketing plans, campaigns, and content/assets that delivered transformative business impact.• Created digital and traditional marketing assets (including vehicle wraps, high-quality imagery, website content, and socialmedia posts) by drawing on skills in graphic design, photography, videography, copywriting, and post-production.• Utilized diverse marketing, design, production, and content management tools (including Constant Contact andWordPress) to redesign and optimize the company’s marketing campaigns and collateral.

• Established a media and marketing agency that provided holistic marketing solutions to enterprise, mid-market, and SMBclients by drawing on a strong mix of expertise in marketing strategy, creative design, and marketing technology.• Executed marketing campaigns for clients while also overseeing creative design and production/post-production of clientvideocasts (including graphic titling, music tracks, cutaways, GIFs, and picture-in-picture editing)• Built visually appealing, cloud-based, HTML/CSS-responsive websites for diverse small businesses, integrating high-quality graphics, intuitive layouts, and enhanced functionality to boost online presence.• Oversaw all facets of clients’ social media presence (including creating graphic posts, writing compelling copy, organizinggiveaways, contests, and promotions, and executing social media campaigns), significantly increasing brand recognition.