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GOOD at Scale.We’re an agency applying the most successful consumer marketing techniques to raise more money and awareness for nonprofits’ missions.

The CEO recruited me to transform the technology organization of 250+ (domestic and international) from an enabling team to a growth engine by bridging engineering and advertising. I oversaw Digital Product Management, Engineering (Back End, Front End, Data, AdTech), DevOps, Marketing Operations & CRM, Quality Assurance, Accessibility, and Emerging Technology (AI, AR/VR, Voice, Metaverse).

Anchored in the tenet that corporations that successfully bridged "art and science" will have a competitive advantage in today’s fast-paced marketing landscape, I conceived, articulated, and implemented a 3-pillar strategy to drive business performance. Designed to transform PepsiCo into a data-informed marketing organization through the alignment of marketing, technology, and data, I was able to successfully build, scale, and drive adoption in PepsiCo to have a Deliberate, Coordinated, and Interconnected marketing organization, defined as:Deliberate: A clearly articulated business purpose drives the technology.Coordinated: International teams working in parallel on the same problem are aligned to resolve a unified solution.Interconnected: The flow of knowledge, assets, and data results in the realization of profitability.

Led the global presentation layer engineering and creative technology practices delivering user experiences to bring innovative products to life. I worked with over 40 corporations, including:American Red CrossAmway: MobileArtist Against AidsBertelsmann Music Group: BMG Direct, One Price CDsBonds Direct LLCBundleCapital One: Card LabCITIConde Nast: FlipEnvironmental Defense FundEMCEmployee Matters (acquired by intuit)Ford: Ford.com, Ford Sync, Ford Owners SiteFund QuestFor Your Entertainment FYEGilt.comJPMorgan: Global campaignKodakLexaproL’OrealGarnier FructisMercedes Benz USAMission BlueMorgan Stanley Smith BarneyNextelNYLife: Agent Portal, FTIS - Illustration toolNY Public LibraryNY TimesOceans - Mission BlueOrtho Biotech (Johnson & Johnson)Pernod Ricard USAPNC Bank: Virtual Wallet, S is for SavingsPrudentialShop Auto WeekStarwoodSun Products - All LaundryTaste for LivingTD WaterhouseTRowePriceTerraThomson CorporationTIAA-CREFTravel ChannelUnilever: AXEVictoria's Secret