Mike Schafer

Mike Schafer Email and Phone Number

Director of Communication & Evangelization @ Archdiocese of Cincinnati
Mike Schafer's Location
Cincinnati, Ohio, United States, United States
Mike Schafer's Contact Details
About Mike Schafer

I am a proven brand builder, marketing strategist and business leader with deep experience in consumer packaged goods and financial services. I provide the leadership, discipline and know-how necessary to bring internal teams and external partners together to grow the business.Over my career, I have directed numerous business- and brand-building marketing campaigns -- integrating digital, broadcast, search and social media -- from conception through execution. I am a creative problem solver with a consistent track record of building revenue and profit, developing collaborative, productive working relationships and improving organizational capability.I have learned that breakthrough success in marketing requires a fascination with the psychology of human decision-making. One must understand the consumer holistically -- hopes, dreams, aspirations, fears, abilities, limitations -- in order to introduce one's product or service indispensably into his or her lifestyle. That's why all of my marketing initiatives are grounded up-front in deep consumer insights leading to a competitively differentiated strategy and resulting in distinctive, compelling creative across all consumer touchpoints.In my experience, business outcomes are sub-optimized if work is drudgery, which is why my leadership style is characterized by good humor, clear objectives and mutually-respectful interactions. Trusting, collaborative relationships are the only means of accomplishing great things on a sustained basis.Throughout my career, I have been committed to team development with a focus on recruiting, positioning and mentoring people for success. As evidence of this, I am proud to note that several of my previous direct reports are now very high-ranking executives at their current companies.Outside of work, I enjoy wine, travel (notably to discover new wines!), movies, theatre, history, Thoroughbred racing and breeding, and sports (especially college football and basketball).

Mike Schafer's Current Company Details
Archdiocese of Cincinnati

Archdiocese Of Cincinnati

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Director of Communication & Evangelization
Mike Schafer Work Experience Details
  • Archdiocese Of Cincinnati
    Director Of Communication & Evangelization
    Archdiocese Of Cincinnati 2017 - Present
    Cincinnati, Oh, Us
    Lead a team responsible for proclaiming the goodness, beauty and truth of the Catholic faith in print (The Catholic Telegraph magazine), digital and social media. Responsible for branding/brand standards, media relations and crisis communications. Oversee the Center for the New Evangelization which includes Youth Ministry, Adult Faith Formation, Young Adult Evangelization, Hispanic Ministry, and Marriage & Family Life.
  • Fifth Third Bank
    Vice President - Director Of Advertising & Branding
    Fifth Third Bank 2005 - 2016
    Cincinnati, Ohio, Us
    Led the refresh and relaunch of the Fifth Third brand. Acted as point person for the bank with ad agency Leo Burnett, overseeing all advertising creative and media. Directed an internal creative team and consumer insights team.
  • National Thoroughbred Racing Association
    Special Assistant To The Commissioner
    National Thoroughbred Racing Association 2003 - 2004
    Lexington, Kentucky, Us
    Worked directly with the CEO/Commissioner of the National Thoroughbred Racing Association (NTRA) on projects of high-level strategic importance to increasing the popularity of Thoroughbred racing, thereby improving the economics across the entire racing and breeding industry.
  • The Procter & Gamble Company
    Brand Marketing
    The Procter & Gamble Company 1987 - 2003
    Cincinnati, Ohio, Us
    Held positions of increasing authority -- from Assistant Brand Manager to Brand Manager to Marketing Director -- in both consumer and commercial divisions.

Mike Schafer Skills

Marketing Strategy Brand Management Marketing Integrated Marketing Customer Insight Consumer Products Strategic Planning Marketing Communications Business Strategy Leadership Brand Architecture Marketing Research Segmentation Team Building Thought Leadership Collaborative Problem Solving Consumer Insight Coaching Brand Development Advertising Strategy Market Research

Mike Schafer Education Details

  • University Of Notre Dame
    University Of Notre Dame
    English & Philosophy
  • W. P. Carey School Of Business – Arizona State University
    W. P. Carey School Of Business – Arizona State University
    Master Of Business Administration - Mba

Frequently Asked Questions about Mike Schafer

What company does Mike Schafer work for?

Mike Schafer works for Archdiocese Of Cincinnati

What is Mike Schafer's role at the current company?

Mike Schafer's current role is Director of Communication & Evangelization.

What is Mike Schafer's email address?

Mike Schafer's email address is ms****@****aoc.org

What is Mike Schafer's direct phone number?

Mike Schafer's direct phone number is +151357*****

What schools did Mike Schafer attend?

Mike Schafer attended University Of Notre Dame, W. P. Carey School Of Business – Arizona State University.

What are some of Mike Schafer's interests?

Mike Schafer has interest in Literature, Theatre, Thoroughbred Racing And Breeding, Travel, Movies, Wine.

What skills is Mike Schafer known for?

Mike Schafer has skills like Marketing Strategy, Brand Management, Marketing, Integrated Marketing, Customer Insight, Consumer Products, Strategic Planning, Marketing Communications, Business Strategy, Leadership, Brand Architecture, Marketing Research.

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