Worked on cross-channel planning for acquisition, audience development, and brand campaigns for all NYT products as well as lead all Paid Social and Paid Search efforts for the New York Times.

Managed and executed NYT's Paid Social direct response efforts.

- Led and managed all Paid Search programs for TMBI (Reader's Digest)- Built subscription acquisition and lead gen Facebook programs for TMBI- Built Social and Display programs for Time Inc, driving newsstand sales- Built and managed media partner program for Microsoft Office 365 SMB efforts- Led Audience Development plan for launch of ConstructionProTips.com

Led a media team in managing a $10 million budget for a national Integrated Marketing Campaign in order to increase sales of Mary Kay products among 18-25 year old women in the U.S.

Marketing/Advertising Intern at Penn State Sports Properties, a Learfield Company. Worked in promotions and partnership marketing during Penn State Basketball season and in preparation for upcoming Penn State Football season.

Worked with digital analytical data using Google Analytics, DoubleClick, and Kenshoo as well as researching pharmaceutical marketing techniques and digital attribution models.

Created curriculum and taught 3 sections of high school students in an introduction to advertising and public relations course as well as serving as a staff and residential adviser to the students in their dormitory.

Created new recruitment plan which resulted in a 100% increase of newly initiated members in 2013 over previous year.

Executive Board position responsible for the setting overall Chapter policy, goals and annual plan. Chapter ambassador to International Headquarters, Penn State University, and the Penn State Interfraternity Council. Responsible for submission of all materials necessary to maintain Phi Kappa Sigma's accreditation.

Worked with analytical data using Google Analytics, Omniture, and Webtrends as well as researching pharmaceutical marketing techniques and information.

Responsible for maintaining order in the kitchen of a high-volume restaurantLearned values of hard work in a fast pace environmentCoordinated with the rest of the team ensure customer satisfaction

Executive Board position responsible for developing and implementing standards for all Chapter officers and for completion of Chapter annual accreditation materials.