Leading global communications, analyst relations, and corporate events

• Oversaw global external communications for multi-billion-dollar IBM businesses/brands: Infrastructure / Systems (IBM Z & LinuxONE, IBM Power, IBM Storage, Technology Lifecycle Services), the IBM Ecosystem of partners (GSIs, ISVs, VARs, VADs, etc.), developers, AI Applications, The Weather Co., Watson Media, Watson Advertising, IBM Sterling Supply Chain, and IBM's IoT business.• Led experienced teams responsible for managing corporate reputation, including crisis comms.• Directed executive comms for SVP of Worldwide Ecosystems, Bob Lord (former Chief Digital Officer, IBM; President, AOL; CEO, Razorfish) as well as numerous General Managers and other senior execs.• Developed narratives and messaging; implemented social media strategy; and secured speaking & media opportunities for business units and senior leaders on priorities including Generative AI, hybrid cloud, machine learning, open source, developers, infrastructure, mainframes, servers, storage, supply chain, IoT, advertising, partner ecosystems, and sustainability.• Managed personnel of and budget for PR agency, Weber Shandwick.• Implemented new metrics-driven developer and Ecosystem comms strategies focused on key developer- and Channel-specific, broader tech, and top-tier business media, as well as analysts.• Created comms strategies that helped increase number of IBM active developers by 300+%, including one of the largest developer program in the world, Call for Code, a 5-year $30M tech-for-good initiative with over 500,000 participants from 180 nations.• Devised comms strategy (incl. $1B investment announcement) for the IBM Ecosystem to help clients modernize and transform mission-critical workloads on IBM's hybrid cloud platform.• Led aspects of major moments in which comms (incl. reactive comms) played a significant role, such as the $34B acquisition of Red Hat and the response to COVID-19.• Grew and maintain relationships with key top-tier industry and trade journalists.

• Led external PR and partnered on internal communications efforts for Verizon Media's technical community, which included over 5,000 developers, engineers, and scientists within the company's central technical organization and across all its brands, including Yahoo, AOL, Verizon Digital Media Services, Tumblr, HuffPost, TechCrunch, and more.• Advanced corporate communications initiatives, including leading strategy and execution for major announcements like Verizon Media's partnership with AWS.• Developed and executed communications strategies for major products, including Yahoo Mail and Yahoo Search.• Served as the principal communications advisor to the CTO, as well as the Executive, Senior, and Research technical councils.• Created a comprehensive comms strategy and carried out tactics to highlight how core technology – including big data, AI/machine learning, cloud, networking, infrastructure, DevOps, open source, and more – power the company's brands and contribute to the industry.• Developed a technology narrative for the company’s products, including communications (e.g., Yahoo Mail), media (e.g., Yahoo News), B2B (e.g., DSP and Yahoo Gemini), video (VDMS), and more.• Worked with top-tier and trade journalists to achieve positive, accurate coverage of Verizon Media's technology, corporate, and product stories.• Initiated, composed, and copy edited technology, corporate, and product content, including blog posts, press releases, presentations, and messaging.• Trained and advised spokespersons for media interviews, press conferences, and industry presentations.• Worked with and managed PR agencies locally and abroad.• Initiated and helped manage the company's marketing efforts surrounding engineering and science, including creating a technology branding campaign, building tech-related websites, planning external and internal events, producing social media, budgeting, and more. • Led all external communications surrounding Verizon Media in Israel.

• Managed external PR and internal communications efforts for Yahoo's Science and Technology organization, comprising the bulk of the company's cross-platform developers, engineers, and technologists, and reporting directly to the company's Head of Global Communications (formerly reporting directly to the Senior Vice President for Product and Engineering, Science and Technology).• Planned and developed both broad and targeted media coverage for Yahoo science and technology stories, as well as the company’s researchers, developers, and engineers; worked with Yahoo's PR agency to execute.• Oversaw internal messaging, production, and promotion of Yahoo's science and technology-related business across multiple channels, including company all-hands meetings, the company's award-winning intranet site, and executive memoranda.• Supervised, edited, and produced content for Yahoo's external engineering, research, and Hadoop Tumblr blogs (yahooeng.tumblr.com, yahooreseearch.tumblr.com, and yahoohadoop.tumblr.com).• Produced internal technology conferences for engineering groups to efficiently and effectively teach one another how to integrate the latest tools and platforms into their workflows to increase productivity. • Established and led all external communications efforts surrounding Yahoo Israel, including determining compelling local narratives for media adoption, creating and running Yahoo Israel social media channels (Facebook, LinkedIn, Tumblr, Flickr), and hiring and managing a local PR agency – resulted in demonstrable reputation lift and press coverage (online, print, radio, broadcast) not previously experienced, both in terms of quality and quantity.

• Managed the external and internal communications surrounding the transition of Yahoo Labs to Yahoo Research.• Rebranded all Yahoo Labs communications channels (website, blog, social media, logos, etc.) to Yahoo Research.• Continued all responsibilities listed below.

• Managed all external and internal communications efforts for Yahoo Labs, Yahoo’s world-class research and development group of computer scientist PhDs and engineers.• Oversaw Yahoo Labs’ messaging, marketing, and branding efforts, including the content and platforms for labs.yahoo.com and the organization’s Tumblr blog and social media channels: Flickr, Facebook, Twitter, and LinkedIn.• Responsible for substantial increase in internal and external editorial quality and content quantity; wrote or edited all narratives, serving as Yahoo Labs’ principal storyteller. • Partnered with Yahoo corporate public relations and Yahoo’s PR agency to plan and execute both broad and targeted media coverage for Yahoo Labs and the group’s scientists and engineers; facilitated huge increase of press mentions, especially in online media but also in or on print, broadcast, radio, social media, and international markets.• Planned, produced, promoted, and executed first-ever and subsequent company-wide annual Yahoo Labs Science Expo events showcasing the group's latest and most important research and featuring Yahoo executives and tech/science industry pioneers.• Worked closely with Yahoo internal communications group to spotlight Yahoo Labs within Yahoo by clearly and transparently sharing research findings across the company’s internal print and broadcast news network; efforts directly resulted in increased visibility and new business relationships.• Determined Yahoo Labs’ academic conference sponsorships, budget, staffing, and presence.• Established various internal processes, including academic publishing, event attendance, and external speaking engagements. • Supported Yahoo Academic Partnerships group with communications duties to increase number, strength, and impact of industry/academic collaborations.

• Pioneered best journalistic practices for Storyful.com, the first social media news agency tailored to provide global news and media organizations with curated and validated content and contacts.• Took a lead role in building client and partner relationships with global media organizations including YouTube, Google, The New York Times, ABC News, and others.• Developed methods for most effective news curation of social-media platforms including Twitter, YouTube, Facebook, and more.• Wrote curated news stories and thought-leadership posts for company’s client database, public website, and blog.• Worked with engineers to develop innovative problem-solving tools for social-media news gathering/distribution.• Collaborated on development of company’s public and client social-media outreach strategy.

• Produced major stories from the field including the 2008 Georgia war, Russia’s and Ukraine’s presidential elections, and Iranian nuclear negotiations from the IAEA in Vienna, Austria.• Secured and produced many high profile exclusive interviews including Russian PM Vladimir Putin (CNN’s first in eight years, and the first Western news outlet following the 2008 Georgia war), Russian president Dmitry Medvedev (CNN’s first), Former Soviet leader Mikhail Gorbachev, and Ukrainian president Victor Yanukovich (the first interview given to any news outlet in his role as president).• Reported breaking news stories live on camera.• Filed numerous news and feature packages for air and cnn.com (wrote scripts, selected and translated sound bites, appeared in stand-ups, and assisted with editing).• Produced long-form special programming from the field including a 30-minute feature on “Russia by train” from the Arctic Circle to the Black Sea, a 30-minute feature on Russia’s 2008 presidential election, and a 30-minute feature on Georgian life and culture.• Generated story ideas and planned weekly story coverage for the bureau.• Coordinated all aspects of field assignments including creating budgets, procuring local fixers, arranging transportation and accommodations, and managing necessary technical logistics to get correspondents on air.• Regularly wrote news wires for cnn.com and CNN’s wire distribution service.• Co-managed 12-person bureau including all editorial and logistical operations.

• Liaised between correspondents, field producers, bureaus, and shows, and provided editorial guidance.• Researched, pitched, and obtained stories for all relevant networks.• Coordinated multiple simultaneous and back-to-back live shots during breaking news for all networks via satellite, fiber and bgan.• Obtained and confirmed editorial information through relevant agencies and stringers.• Chose appropriate video for air in breaking news situations, making sure elements were quickly cut.

• Created and maintained close relationships and daily correspondence with dozens of domestic and foreign affiliates, assisted them with all needs while gathering information and video.• Field produced live shots and packages for multiple correspondents for the 2007 Virginia Tech university massacre, in addition to coordinating logistics and providing editorial guidance from the field desk.• Assisted in coordinating live coverage from CNN reporters and affiliates during the 2006 midterm elections with CNN’s Special Events unit.• Graduated from CNN’s war/hostile environment training program in preparation for potentially dangerous field assignments.

• Assigned stories to reporters and photographers while coordinating the logistics of where, when, and what they should shoot.• Directed the movement of microwave and satellite trucks, as well as the news helicopter.• Confirmed the validity of leads while researching and developing stories.• Monitored multiple scanners, wires, newspapers, feeds, and phone calls to locate relevant and breaking stories.• Wrote all forms of stories (packages, vo/sot’s, vo’s) for anchor and reporter reads.

• Assisted with shot selection for a million-dollar TV documentary on an album launch of music group Limp Bizkit.• Digitized tape for Avid editing program; frequently logged and dubbed footage.