Michael Sheehy Email & Phone Number

Greater New York City Area

• Improving user experience for publishers, ecommerce, and readers
• Created a Military appreciation program for Disney and Wenner Media
• Created an international distribution and consumer sampling program in major Asian business cities for Bloomberg
• Forged strategic partnerships for publishing clients
• Advised on club product start-up
• Created SQL database on AWS

Fresno, California, United States

• Developing marketing solutions for brands, publishers, and products.
• Building incremental revenue for partners including Top 100 internet retailers
• Improving acquisition economics for Direct Response Television marketers
• Created Buyer Intel, a new business unit of Subco
• Providing Market Research solutions to retail, etail, media, and hospitality
• Developing membership panels, data overlays, and first person data to survey and identify discreet sample populations, getting 200,000 completed surveys per month

New York, New York, United States

• Head of Consumer Marketing department for Us Weekly, Rolling Stone, and Men’s Journal
• Transformed subscriptions from a net loss to a profit while growing circulation by 57%, reaching all time highs in profitability and audience
• Developed retail plan and TV and radio media plan for Wenner’s $100mil investment in Us Weekly
• Pioneered Wenner’s internet sales strategy. Directed Wenner’s largest source of internet revenue, using social network marketing, SEM, SEO, affiliate marketing, native advertising, coreg, CPC and CPA
• Launched and managed digital subscriptions platform
• Initiated event marketing as a powerful branding tool for Rolling Stone

Golf Magazine, The Sporting News, Yatching, Saltwater Sportsman

• (The New York Times Magazine Group was puchased by Gruner + Jahr.)Family Circle,McCall’s, Fitness, Child, American Homestyle, Parents, YM
• Financial close, modeling, forecasting, budgeting

Bachelor'S Degree, English Language And Literature/Letters

Bachelor'S Degree, Economics