Circulation Director
New York, New York, United States
• Head of Consumer Marketing department for Us Weekly, Rolling Stone, and Men’s Journal• Transformed subscriptions from a net loss to a profit while growing circulation by 57%, reaching all time highs in profitability and audience• Developed retail plan and TV and radio media plan for Wenner’s $100mil investment in Us Weekly• Pioneered Wenner’s internet sales strategy. Directed Wenner’s largest source of internet revenue, using social network marketing, SEM, SEO, affiliate marketing, native advertising, coreg, CPC and CPA• Launched and managed digital subscriptions platform• Initiated event marketing as a powerful branding tool for Rolling Stone• Initiated strategic partnership deals with major ecommerce and traditional retailers like Amazon, Apple, Citibank, Live Nation, Best Buy, Hard Rock, RealNetworks, Macy’s, First Act,Trails.com and many more• Consulted with international licensees to promote brands and best practices• Direct Customer Service, set policies and standards for Customer Experience • Managed, recruited and developed staff of 24 employees