Mike Shelton Email and Phone Number
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Mike Shelton personal email
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Mike Shelton phone numbers
Currently Global Director, Demand Generation at AlgoSec20+ years experience in B2B and B2C digital marketing and site development and management. I have successfully created and grown product categories from scratch as well as expanded and drove significant growth in existing product revenue and brand awareness with full P&L responsibility. I am extremely knowledgeable at implementing and successfully managing all web marketing channels, from campaign creation to performance analysis, including SEO, SEM/PPC, Affiliate marketing, Email Marketing, Customer Database mining, Mobile marketing, and Social Media. I am well versed is site development, data driven analytics and reporting, user interface testing, A/B testing, Multivariate testing, and general eCommerce best practices. I have successfully managed site development from scratch as well as multiple site redesigns and platform migrations and have a strong understanding of current technologies required for optimal site performance. I have a strong network within the eCommerce industry which I have been able to develop into numerous incremental revenue and brand exposure opportunities.Specialties: • Customer Acquisition Strategy • Marketing Automation Software• Full P&L Responsibility• Web Analytics and Reporting • User Interface Analysis and Improvement• Search Engine Optimization• Search Engine Marketing• Lead Generation• Display Advertising• Affiliate Marketing• Email Marketing• Social Media Marketing• Mobile Marketing• Content Management• Customer Relationship Management• Project Management
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Director Of Demand GenerationSeemplicityConnecticut, United States
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Global Director, Demand GenerationAlgosec Sep 2021 - PresentRidgefield Park, New Jersey, Us -
Vp Marketing AppguardAppguard, Inc., A Blue Planet-Works Company Jul 2017 - Sep 2021Chantilly, Va, Us -
Vp Of MarketingVift Aug 2013 - Jul 2017New York, New York, Us -
Director, Customer AcquisitionsBlogtalkradio Jun 2011 - Aug 2013
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Director Digital MarketingKit Digital, Inc Jan 2011 - Jun 2011UsKIT Digital acquired KickApps in January of 2011 and I was promoted to Global Director of Digital Marketing responsible for implementing a Marketing Automation Platform, Eloqua, managing the re-design of the corporate website, all paid search campaigns, display campaigns, implementing a new SEO strategy, expanding our email marketing efforts, and developing our Social Media strategy, across the Americas, EMEA, and Asia-Pac regions. -
Director Of Customer AcquisitionKickapps Corporation 2010 - Apr 2011New York, Ny, UsResponsible for all digital customer acquisition channels including Paid Search, Display, Affiliate, Lead Generation and Email. Reported to and generated monthly, quarterly, and year end reporting for VP of Marketing. Created and managed successfully all campaigns and budgets. Managed in-house team, vendors, and project oriented outsourced development teams, both domestic and overseas. Key Contributions:• Managed and improved all paid search campaigns directly responsible for an over 200% increase in conversions.• Implemented and managed SEO strategy for the launch of new company website.• Launched and managed Affiliate program and grew to over 3,000 affiliates.• Launched and managed all Display campaigns including overseeing advertisement and landing page creation.• Managed and improved existing email drip campaigns with over a 100% increase in conversion. • Launched and managed lead generation programs including whitepaper, industry reports, webinars and case studies.• Worked on new website development team to provide insight on best practices and user experience.• Created and reported all responsible channel and campaign budgets, goals and ROI analysis.• Managed co-marketing and partnerships for industry events including marketing collateral and lead generation. -
Director Of EcommerceLovesac Jun 2007 - Apr 2010Stamford, Ct, UsResponsible for all eCommerce marketing and sales strategy directly tied to the P&L. Reported to and generated monthly, quarterly, and year end reporting for CEO and investors. Created and managed successfully all eCommerce budgets. Managed in-house team, vendors, and project oriented outsourced development teams, both domestic and overseas. Key Contributions:• Directly organize, manage, and successfully implement projects responsible for over 250% increase in top line revenue. • Implemented and manage SEO strategy resulting in top rankings for key industry related keywords and driving organic search related traffic to #1 revenue source.• Increased customer database by over 300% through customer acquisition strategies.• Implemented and manage SEM strategy resulting in #2 revenue source rank.• Implemented and manage Affiliate program which is ranked in the top 5 in affiliate category. • Implemented successful social media strategies via Facebook, Twitter, YouTube, and blogs.• Successfully migrated website to two separate platforms within time and cost budgets.• Introduced multiple new product lines to online product catalog.• Implemented cross-sell and up-sell program responsible for 20% increase in AOV.• Manage all creative, content, and execution of Email marketing strategy.• Implemented and managed Mobile Marketing Strategy through text acquisition and market messaging.
Mike Shelton Skills
Mike Shelton Education Details
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University Of North Carolina WilmingtonFinance
Frequently Asked Questions about Mike Shelton
What company does Mike Shelton work for?
Mike Shelton works for Seemplicity
What is Mike Shelton's role at the current company?
Mike Shelton's current role is Director of Demand Generation.
What is Mike Shelton's email address?
Mike Shelton's email address is mi****@****ail.com
What is Mike Shelton's direct phone number?
Mike Shelton's direct phone number is +120388*****
What schools did Mike Shelton attend?
Mike Shelton attended University Of North Carolina Wilmington.
What skills is Mike Shelton known for?
Mike Shelton has skills like Sem, Affiliate Marketing, Email Marketing, Mobile Marketing, Seo, Lead Generation, Social Media Marketing, Display Advertising, Customer Acquisition, Content Management, Crm, Project Management.
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