Mike Shelton Email & Phone Number

Connecticut, United States

Ridgefield Park, New Jersey, Us

Chantilly, Va, Us

New York, New York, Us

Us

KIT Digital acquired KickApps in January of 2011 and I was promoted to Global Director of Digital Marketing responsible for implementing a Marketing Automation Platform, Eloqua, managing the re-design of the corporate website, all paid search campaigns, display campaigns, implementing a new SEO strategy, expanding our email marketing efforts, and developing our Social Media strategy, across the Americas, EMEA, and Asia-Pac regions.

New York, Ny, Us

Responsible for all digital customer acquisition channels including Paid Search, Display, Affiliate, Lead Generation and Email. Reported to and generated monthly, quarterly, and year end reporting for VP of Marketing. Created and managed successfully all campaigns and budgets. Managed in-house team, vendors, and project oriented outsourced development teams, both domestic and overseas. Key Contributions:• Managed and improved all paid search campaigns directly responsible for an over 200% increase in conversions.• Implemented and managed SEO strategy for the launch of new company website.• Launched and managed Affiliate program and grew to over 3,000 affiliates.• Launched and managed all Display campaigns including overseeing advertisement and landing page creation.• Managed and improved existing email drip campaigns with over a 100% increase in conversion. • Launched and managed lead generation programs including whitepaper, industry reports, webinars and case studies.• Worked on new website development team to provide insight on best practices and user experience.• Created and reported all responsible channel and campaign budgets, goals and ROI analysis.• Managed co-marketing and partnerships for industry events including marketing collateral and lead generation.

Stamford, Ct, Us

Responsible for all eCommerce marketing and sales strategy directly tied to the P&L. Reported to and generated monthly, quarterly, and year end reporting for CEO and investors. Created and managed successfully all eCommerce budgets. Managed in-house team, vendors, and project oriented outsourced development teams, both domestic and overseas. Key Contributions:• Directly organize, manage, and successfully implement projects responsible for over 250% increase in top line revenue. • Implemented and manage SEO strategy resulting in top rankings for key industry related keywords and driving organic search related traffic to #1 revenue source.• Increased customer database by over 300% through customer acquisition strategies.• Implemented and manage SEM strategy resulting in #2 revenue source rank.• Implemented and manage Affiliate program which is ranked in the top 5 in affiliate category. • Implemented successful social media strategies via Facebook, Twitter, YouTube, and blogs.• Successfully migrated website to two separate platforms within time and cost budgets.• Introduced multiple new product lines to online product catalog.• Implemented cross-sell and up-sell program responsible for 20% increase in AOV.• Manage all creative, content, and execution of Email marketing strategy.• Implemented and managed Mobile Marketing Strategy through text acquisition and market messaging.