Mike Shine Email & Phone Number

Faribault, Mn, Us

Providing product design and brand solutions for retailers, vendors and brands. Product concepts and design (from hand sketches and drawings thru manufacturing), trend research and brand application, packaging, merchandising and more.

Eagan, Minnesota, Us

Eagan, Minnesota, Us

All phases of research, analysis, development and industrial design of RAVE's innovative Water Sports, Resort and Recreation product lines and Wildfowler hunting gear and accessories. Graphics, branding and marketing. Laid off due to Covid-19. Rehired after COVID layoff.RAVE products: Inflatables, Boat Towables, Water Trampolines & Bouncers, Drop-Stitch Swim Platforms, Kayaks, Stand Up Paddle Boards (SUPs), Inflatable Stand Up Paddle Boards (iSUPs) and accessories, Water Skis and Trainers, Wakeboards, Wake Surf Boards, Pool, Lake, River Floats and Coolers, Paddles, Life Jackets / PFDs, Specialized Watercraft.Waterfowler products: Hunting Blinds, Hunting Apparel and Hunting accessories.

Broomfield, Colorado, Us

Leader of the talented Industrial Design and Innovation team for Exxel Outdoor's impressive brands, including Kelty, Sierra Designs, Slumberjack, SJK, Wenzel, Hex, X2O and Ultimate Direction. Part of unexpected mass layoffs due to corporate restructuring.

Marketing & Ad Agency with Product Development DivisionDeveloped and directed the design vision of clients’ outdoor product lines for agency. Categories: Camping, Tailgating, Hunting, Fishing, Tactical, SurvivalProducts: Lighters, Portable Grills & Systems, Camp Stoves, Camp Kitchen & Cooking Systems, Cast Iron Cookware, Lanterns, Thermal Vacuum Bottles, Hand Warmers, Apparel, Multi-tools, Carabiners, Campfire & Emergency Fire Starters, Kits, Gun Cleaning & Safety Tools, Hunting Accessories, Kit Pouches & Packs, Retailer and Brand-Specific Promotional Items.

World's largest manufacturer of Tents & Outdoor Gear for Mass Retailers and Sporting Goods Retailers, Global & Private Brands, Sports Licensing Companies (NCAA, NFL and MLB).Directed diverse global design team (U.S.A., South Korea, Bangladesh, Hong Kong). Developed outdoor product lines for brands, retailers' private brands and licensed goods. Directed 3D Solidworks freelancers, factory engineering and prototyping teams. Market and trend research presentations for major retailers. Extensive overseas travel.• Clients: Coleman, Jarden Licensing ( NFL, MLB, NCAA ), Cabela’s, Dick’s Sporting Goods, Academy Sports, Gander Mountain, Walmart/Walmart Canada/Walmart Mexico/ASDA, Sam’s Club, Costco, Target, Kmart, Sears/Sears Canada, Canadian Tire, Meijer, Home Depot, Skilz, Jeep and European & Asian brands. Emergency Shelters for United Nations teams. • Products: Tents, Shelters, Screen Houses, Gazebos, Shade & Beach Products, Tailgating, Sidelines collections, Coolers, Furniture, Sheds, Greenhouses, Hunting Blinds, Ice Fishing Shelters, Pet Shelters & Carriers, Gear Organizers, Kids Camping collections, etc.

Clients:• The TJX Companies ( T.J. Maxx / HomeGoods / Marshalls / Sierra Trading Post / HomeSense )• Walmart Stores, Inc.• Kimberly-Clark Corporation• QVC• G.Guldenpfennig (European Sporting Goods Apparel mfg.)• Excell Marketing Group• H2O Recreation Products• Exxel Outdors• HKD International• KingKing USA• Optimist International• The Bradford Group• The Hawthorn Group• The Clever Factory

Performance Water Sport Company (Division of ShoreMaster)Creative and Product Design direction of performance Water Sports & Recreation company. Creative, advertising and sales support of Aviva Sports as well as parent companies, ShoreMaster & ShoreLine. Team leader to develop new products, packaging, merchandising, trend research and application. Directed internal and international teams of creatives, vendors, photographers and printers.Accomplishments:• “SplashTrax”, adaptable modular inflatable floating obstacle course and all supporting web, sales, merchandising, TV and other promotional programs. • Refreshed and updated Aviva, ShoreMaster and ShoreLine's branding, improving corporate image and product lines resulting in improved sales.

Creative solutions for numerous clients. See client list above.

Minneapolis, Mn, Us

Creative management, strategic direction of PDD team for all Sporting Goods categories at Target. Manage and develop direct reports, timing/action calendars, developed trend/design briefs, performance evals and dept budgets. Research, identify, present and apply trend direction for all Sporting Goods categories; Camping/Outdoor, Fitness, Bikes, Team Sports, Outdoor Games. Directed domestic and overseas vendors, brand partners, designers, photographers, printers. Directed planogram strategies collaborating with PDD teams & Buyers. Accomplishments:• PDD team leader for company wide initiatives "Company Summer" & "Back to School"• Leadership resulted in 5.6% annual sales growth due to record breaking sales of BTS Backpacks.• Identify, define and execute company-wide trends: Communicate trend, color, materials and design direction to domestic and international vendors through design briefs, presentations, etc.. International and domestic research trips, trade shows.• Private Brand improvements: Collaborated with vendors to deliver improved products, lower prices, better customer experiences and improved margins.

Bentonville, Arkansas, Us

• Sr. Creative Manager Traditional Brands (03-05)• Sr. Creative Manager Seasonal (02-03) Develop and execute company-wide Seasonal Creative themes and style direction, Product Design & Development of Holiday, Halloween, Harvest, Easter, Valentine. Developed trends, icons, collections, design briefs and presentations. Directed domestic and global vendors. Recruited, developed & managed hardlines Creative PD team. Responsible for direct reports, timelines, budgets.Traditional Brands PDD & creative direction: KidConnection; boys/girls softlines/hardlines, toys, bikes. BabyConnection; hardlines/softlines. Puritan menswear. Sand-n-Sun; pools, toys.Accomplishments:• Seasonal designs consistently contributed to increased sales.• KidConnection package program redesign. Team leader partnered with Mktg team. Developed Gift, Die-Cast, Fashion/Baby Dolls, Preschool concepts. Research, merchandising, illustrations. Presented to buyers, DMMs, VPs.• PDD design team leader to develop ILO electronics brand. Partnered with mktg teams. Research, brand identity and packaging concepts. Presented to DMMs and VPs.• PDD leader for Sand-n-Sun updated packaging. New logo, packaging and merchandising.

Us

Creative management, product development and package design of private brands for all MMC store divisions. Designed logos, packaging, hangtags, labels, garment embellishments, in-store posters and direct mail pieces. Designed best-selling products for silver, crystal, china, tabletop/gifts and frames, housewares, furniture, holiday collectibles (including animated pieces), special promotions. Directed artists, photographers and printers (both international vendors and in-house teams). Facilitated projects with global vendors, including extensive overseas travel with Buyers and Sourcing teams.Accomplishments:• Support Executive of the Year Award• Team leader of Wish Bear and Millennial Bear promotions with Gund. Most successful PWP promotions in MMC history.• Created Holly Holiday Casual dinnerware for China division. Increased sales by 64%.• Designed top-selling furniture collections.• Created "Hollybeary, USA" collectibles (Plush, Figurines, Ornaments, Water Globes, Villages and Storybook). Increased company-wide seasonal sales over 24%.

See Above Description.

Freelance design & illustration.Clients included:• Larkin & Associates: Coca Cola Account• Phoenix Creative: Cracker Barrel, Shoney's, Coca-Cola (seasonal promotions)• Hermann Marketing: NFL and Major League Baseball promotions, Arby's• KPLR TV: St Louis Cardinals Promotions, Billboards• Mid-America Crop Protection Association: Membership collateral, promotions• American Soybean Association: Membership collateral, promotions

Advertising & Marketing Agency

Creative Agency, Design & Illustration Studio. Specialized in providing creative solutions for our own clients and "stealth creative" for other local Agencies.