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Dream it. Design it. Build it. Sell it to deliver Top-Line Growth!Prolific creator of top-selling consumer goods for retailers, vendors, international and private brands: Sporting Goods, Outdoor, Marine and Water Sports, Home, Seasonal and Pet categories. Management and/or execution of every stage of design & development lifecycle: from initial research and trends to conceptual hand sketching through final manufacturing, including marketing, packaging design and in store merchandising strategies.Delivering innovative concepts and exciting new products for industry-leading retailers ( TJX, Target, Walmart, May Merchandising Company and others), Brands and Manufacturers. Successful and proven real-world design team leadership. Appropriately adapts relevant trends with PDD processes (fast-track or traditional stage-gate) to fit client's timelines and the consumer's ever-changing needs.• Product Development for Retailers, Brands (Private & Global), Manufacturers• Strategic Product Design & Development• Consumer, Market & Trend Research with relevant Brand adaptation• Extensive Overseas Travel: Manufacturing, Development Management & Product Quality• Branding, Packaging Design & Merchandising Strategies Retail Categories:• Outdoor Gear • Sporting Goods• Water Sports/Marine• License Products (NFL,NCAA,MLB)• Apparel & Accessories (Fashion & Outdoor) • Home & Decor• Seasonal & Holiday• Gifts & Tabletop• Furniture• Toys (all categories)• Childrens' Books• Pets• Back to College & Back To SchoolSpecialties: Product Design & Development / Product Lines & Assortments / Manufacturing / Strategic Creative Direction / Private Label Development, Management and Branding / Packaging & Merchandising / Market & Trend Research / Graphic Design & Illustration / Sketching / Advertising & Marketing / Creative Team Building & Leadership
Owner: M.Shine Design, Llc
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Product Design And Development ConsultantOwner: M.Shine Design, LlcFaribault, Mn, Us
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Product Design & Development ConsultantOwner: M.Shine Design, Llc Sep 2017 - PresentProviding product design and brand solutions for retailers, vendors and brands. Product concepts and design (from hand sketches and drawings thru manufacturing), trend research and brand application, packaging, merchandising and more.
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Senior Industrial Design, R&DRave Sports Sep 2022 - Aug 2024Eagan, Minnesota, Us -
R&D / Product DesignRave Sports May 2019 - Oct 2022Eagan, Minnesota, UsAll phases of research, analysis, development and industrial design of RAVE's innovative Water Sports, Resort and Recreation product lines and Wildfowler hunting gear and accessories. Graphics, branding and marketing. Laid off due to Covid-19. Rehired after COVID layoff.RAVE products: Inflatables, Boat Towables, Water Trampolines & Bouncers, Drop-Stitch Swim Platforms, Kayaks, Stand Up Paddle Boards (SUPs), Inflatable Stand Up Paddle Boards (iSUPs) and accessories, Water Skis and Trainers, Wakeboards, Wake Surf Boards, Pool, Lake, River Floats and Coolers, Paddles, Life Jackets / PFDs, Specialized Watercraft.Waterfowler products: Hunting Blinds, Hunting Apparel and Hunting accessories.
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Vice President, Industrial DesignExxel Outdoors Jul 2022 - Sep 2022Broomfield, Colorado, UsLeader of the talented Industrial Design and Innovation team for Exxel Outdoor's impressive brands, including Kelty, Sierra Designs, Slumberjack, SJK, Wenzel, Hex, X2O and Ultimate Direction. Part of unexpected mass layoffs due to corporate restructuring. -
Director Of Product InnovationRevo Brand Group Mar 2014 - Sep 2017Marketing & Ad Agency with Product Development DivisionDeveloped and directed the design vision of clients’ outdoor product lines for agency. Categories: Camping, Tailgating, Hunting, Fishing, Tactical, SurvivalProducts: Lighters, Portable Grills & Systems, Camp Stoves, Camp Kitchen & Cooking Systems, Cast Iron Cookware, Lanterns, Thermal Vacuum Bottles, Hand Warmers, Apparel, Multi-tools, Carabiners, Campfire & Emergency Fire Starters, Kits, Gun Cleaning & Safety Tools, Hunting Accessories, Kit Pouches & Packs, Retailer and Brand-Specific Promotional Items.
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Director Of Product DesignHkd International & Hkd Global, Inc. May 2009 - Jan 2014World's largest manufacturer of Tents & Outdoor Gear for Mass Retailers and Sporting Goods Retailers, Global & Private Brands, Sports Licensing Companies (NCAA, NFL and MLB).Directed diverse global design team (U.S.A., South Korea, Bangladesh, Hong Kong). Developed outdoor product lines for brands, retailers' private brands and licensed goods. Directed 3D Solidworks freelancers, factory engineering and prototyping teams. Market and trend research presentations for major retailers. Extensive overseas travel.• Clients: Coleman, Jarden Licensing ( NFL, MLB, NCAA ), Cabela’s, Dick’s Sporting Goods, Academy Sports, Gander Mountain, Walmart/Walmart Canada/Walmart Mexico/ASDA, Sam’s Club, Costco, Target, Kmart, Sears/Sears Canada, Canadian Tire, Meijer, Home Depot, Skilz, Jeep and European & Asian brands. Emergency Shelters for United Nations teams. • Products: Tents, Shelters, Screen Houses, Gazebos, Shade & Beach Products, Tailgating, Sidelines collections, Coolers, Furniture, Sheds, Greenhouses, Hunting Blinds, Ice Fishing Shelters, Pet Shelters & Carriers, Gear Organizers, Kids Camping collections, etc.
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Freelance Consultant, OwnerM.Shine Design Nov 2008 - May 2009Clients:• The TJX Companies ( T.J. Maxx / HomeGoods / Marshalls / Sierra Trading Post / HomeSense )• Walmart Stores, Inc.• Kimberly-Clark Corporation• QVC• G.Guldenpfennig (European Sporting Goods Apparel mfg.)• Excell Marketing Group• H2O Recreation Products• Exxel Outdors• HKD International• KingKing USA• Optimist International• The Bradford Group• The Hawthorn Group• The Clever Factory
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Design ManagerAviva Sports, Inc. Apr 2008 - Nov 2008Performance Water Sport Company (Division of ShoreMaster)Creative and Product Design direction of performance Water Sports & Recreation company. Creative, advertising and sales support of Aviva Sports as well as parent companies, ShoreMaster & ShoreLine. Team leader to develop new products, packaging, merchandising, trend research and application. Directed internal and international teams of creatives, vendors, photographers and printers.Accomplishments:• “SplashTrax”, adaptable modular inflatable floating obstacle course and all supporting web, sales, merchandising, TV and other promotional programs. • Refreshed and updated Aviva, ShoreMaster and ShoreLine's branding, improving corporate image and product lines resulting in improved sales.
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Freelance Consultant, OwnerMshine Design Apr 2006 - Apr 2008Creative solutions for numerous clients. See client list above.
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Sr Designer, Sporting Goods HardlinesTarget Corporation Apr 2005 - Apr 2006Minneapolis, Mn, UsCreative management, strategic direction of PDD team for all Sporting Goods categories at Target. Manage and develop direct reports, timing/action calendars, developed trend/design briefs, performance evals and dept budgets. Research, identify, present and apply trend direction for all Sporting Goods categories; Camping/Outdoor, Fitness, Bikes, Team Sports, Outdoor Games. Directed domestic and overseas vendors, brand partners, designers, photographers, printers. Directed planogram strategies collaborating with PDD teams & Buyers. Accomplishments:• PDD team leader for company wide initiatives "Company Summer" & "Back to School"• Leadership resulted in 5.6% annual sales growth due to record breaking sales of BTS Backpacks.• Identify, define and execute company-wide trends: Communicate trend, color, materials and design direction to domestic and international vendors through design briefs, presentations, etc.. International and domestic research trips, trade shows.• Private Brand improvements: Collaborated with vendors to deliver improved products, lower prices, better customer experiences and improved margins. -
Sr Creative Manager: Seasonal Home And Traditional BrandsWal-Mart Stores, Inc Jun 2002 - Apr 2005Bentonville, Arkansas, Us• Sr. Creative Manager Traditional Brands (03-05)• Sr. Creative Manager Seasonal (02-03) Develop and execute company-wide Seasonal Creative themes and style direction, Product Design & Development of Holiday, Halloween, Harvest, Easter, Valentine. Developed trends, icons, collections, design briefs and presentations. Directed domestic and global vendors. Recruited, developed & managed hardlines Creative PD team. Responsible for direct reports, timelines, budgets.Traditional Brands PDD & creative direction: KidConnection; boys/girls softlines/hardlines, toys, bikes. BabyConnection; hardlines/softlines. Puritan menswear. Sand-n-Sun; pools, toys.Accomplishments:• Seasonal designs consistently contributed to increased sales.• KidConnection package program redesign. Team leader partnered with Mktg team. Developed Gift, Die-Cast, Fashion/Baby Dolls, Preschool concepts. Research, merchandising, illustrations. Presented to buyers, DMMs, VPs.• PDD design team leader to develop ILO electronics brand. Partnered with mktg teams. Research, brand identity and packaging concepts. Presented to DMMs and VPs.• PDD leader for Sand-n-Sun updated packaging. New logo, packaging and merchandising. -
Senior Graphic Artist & Product DesignerMay Merchandising Company Aug 1993 - Jun 2002UsCreative management, product development and package design of private brands for all MMC store divisions. Designed logos, packaging, hangtags, labels, garment embellishments, in-store posters and direct mail pieces. Designed best-selling products for silver, crystal, china, tabletop/gifts and frames, housewares, furniture, holiday collectibles (including animated pieces), special promotions. Directed artists, photographers and printers (both international vendors and in-house teams). Facilitated projects with global vendors, including extensive overseas travel with Buyers and Sourcing teams.Accomplishments:• Support Executive of the Year Award• Team leader of Wish Bear and Millennial Bear promotions with Gund. Most successful PWP promotions in MMC history.• Created Holly Holiday Casual dinnerware for China division. Increased sales by 64%.• Designed top-selling furniture collections.• Created "Hollybeary, USA" collectibles (Plush, Figurines, Ornaments, Water Globes, Villages and Storybook). Increased company-wide seasonal sales over 24%. -
Sr Designer/Product DevelopmentMay Dept. Stores 1993 - 2002See Above Description.
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Freelance Designer, IllustratorMshine Design Apr 1993 - Aug 1993Freelance design & illustration.Clients included:• Larkin & Associates: Coca Cola Account• Phoenix Creative: Cracker Barrel, Shoney's, Coca-Cola (seasonal promotions)• Hermann Marketing: NFL and Major League Baseball promotions, Arby's• KPLR TV: St Louis Cardinals Promotions, Billboards• Mid-America Crop Protection Association: Membership collateral, promotions• American Soybean Association: Membership collateral, promotions
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Art DirectorBorgmeyer & Company Marketing Communications, Inc Aug 1992 - Apr 1993Advertising & Marketing Agency
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Founding Partner, Creative DirectorArdent Group Oct 1990 - Aug 1992Creative Agency, Design & Illustration Studio. Specialized in providing creative solutions for our own clients and "stealth creative" for other local Agencies.
Mike Shine Skills
Frequently Asked Questions about Mike Shine
What company does Mike Shine work for?
Mike Shine works for Owner: M.shine Design, Llc
What is Mike Shine's role at the current company?
Mike Shine's current role is Product Design and Development Consultant.
What is Mike Shine's email address?
Mike Shine's email address is ms****@****rts.com
What are some of Mike Shine's interests?
Mike Shine has interest in Boater, Sketching, Designing Anything And Everything, Basically Anything That Swims, Spending Time With Family, Mentoring, Camping, Camper, Improving Myself As An Artist, Walleye.
What skills is Mike Shine known for?
Mike Shine has skills like Creative Direction, Packaging, Product Development, Brand Development, Illustrator, Merchandising, Illustration, Graphic Design, Retail, Trend Analysis, Marketing, Sketching.
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