Recruited to bring Marketing rigor to an organization that previously had no formal Marketing practice. Marketing activity to date has included print, website, email, search marketing, branding, CRM, and marketing research.KEY RESULTS➤ LEAD GENERATION - Significantly increased engagement with customers via digital activity. Activities have included vastly improved SEO performance, AdWords marketing, Amazon Marketing, and the application of Google Analytics. Replaced incumbent email platform at significant cost savings while vastly improving performance and execution. Executing an e-commerce strategy for the company's lone DTC site via the Shopify platform.➤ BRAND MANAGEMENT AND INTEGRATED MARKETING Established new branding, and incorporated new processes to ensure that branding guidelines are consistently followed and maintained➤ MARKETING MANAGEMENT - Brought marketing best practices into the organization, ranging from creative production, to direct response, to the establishment of data benchmarks via resources like Net Promoter Score

Offer marketing guidance and support via formal board interaction for an innovative, direct-to-consumer play for high-end European wines distributed in the US.

Managed all strategy, development, and marketing activity including advertising, branding functions, digital, ecommerce, omnichannel initiatives and P&L performance. Major traditional channels managed included newspaper, TV, radio and sponsorships.KEY RESULTS:► Immediately addressed significant performance issues with the company’s incumbent ecommerce technology by embarking on a platform RFP and re-platform engagement. The new platform was launched in Q1 ’17. The solution enabled buy-online-pick-up-in-store, vastly improved navigation, search, and usability, and featured a responsive design version of the site for mobile users.► Improved cost performance in various marketing channels by deploying new vendor relationships. Actions generated significant savings across a number of marketing expense channels.► Effectively negotiated a substantive naming-rights engagement with the Minnesota Vikings to buttress brand engagement in the Minnesota market.► Developed and effectively launched a new branding campaign for the company – “We Are Outdoors.”

Managed multiple components of Marketing for an innovative new mobile app and communications platform technology company.

Responsible for strategy, direction, and P&L performance of all digital customer touch points, including website, ecommerce marketing, social media, mobile site, omnichannel engagements and apps.KEY RESULTS: ► Averaged a 50% year-over-year growth in the ecommerce channel during tenure, growing sales from basically zero to current ranking. ► Integrated the email marketing platform to Shopko's robust customer loyalty database. The resulting personalized email communications, developed using data gleaned from customer loyalty activity, more than tripled email ecommerce revenue over a three year period.► Implemented a vendor dropship platform to greatly expand the number and type of merchandise offers. This channel accounted for over 20% of overall site revenues and nearly half of the SKUs.► Successfully led the company through a new ecommerce platform launch. After conducting a thorough RFP, receiving the necessary capital investment, and selecting the appropriate vendor, the team actively engaged in build out of a substantially improved new platform. Resulting conversion rate improvement was 40%.► Developed company's ship-to-store / pick up in store omnichannel capabilities. The initiative drove an incremental 15% improvement in web sales and substantial improvement in store foot traffic.

Directed the web marketing performance across multiple direct-to-consumer and B to B titles. Functions provided included Search Engine Optimization (SEO), Search Engine Marketing (SEM), affiliate marketing, email marketing, social marketing, web analytics, site conversion optimization, site usability, and web platform development.KEY RESULTS:► Quickly identified the need for a new ecommerce platform, led the RFP for a new provider, and drove the initiative for the company. Movement to the new platform accounted for a 10% increase in total ecommerce sales for the division.► Created an in-house Search Engine Marketing and electronic media buying team to replace the incumbent outside agency. Results for the initiative showed sales for this channel tripling while costs from an ad-to-sales ratio perspective being cut in half. ► Launched a boutique ecommerce marketing agency with excess team bandwidth as a means to address a slowing of the core business. Services offered included SEO, SEM, affiliate marketing management, email marketing, and site usability. During its tenure, the agency acquired 12 client companies, both inside and outside of Taylor Corp. 2009 income for this initiative was $300M on total billings of over $1.5MM.

Launched and directed all facets of Fingerhut’s Ecommerce division, growing sales from zero to $54MM during tenure. Responsibilities included full P&L performance, strategic development, site content, promotional activity, email marketing, customer acquisition and Ecommerce team management.

Directed the entire Marketing function for an aggressive-growth retailer, including management of a Creative and Marketing team of 11. Established marketing strategy and supervised creative development (print, radio, direct mail and web), promotions and media buys.

Directed all facets of Northern’s Ecommerce division, including P&L performance, strategic development, site content, promotional activity, email marketing and list growth, and Ecommerce team management.