Mike Sitzer

Mike Sitzer Email and Phone Number

CRM and Database Account Management @
Mike Sitzer's Location
Yorktown Heights, New York, United States, United States
Mike Sitzer's Contact Details

Mike Sitzer personal email

n/a
About Mike Sitzer

A well-rounded account management professional excelling in CRM and DM strategies with extensive experience across a broad spectrum of major national accounts and business categories. An innovative and creative problem-solver, readily working both independently and in team leadership roles. Experience includes publishing, entertainment, consumer packaged goods, pharmaceuticals, travel, technology, retail, automotive service, education, insurance, media & financial services, etc. Successful with account and project management, specializing in the custom design, development, and maintenance of targeted databases designed for analysis, business intelligence, marketing, and media segmentation. Databases have ranged in size from 4K to 16MM customers/prospects. A liaison between the client's wants and the technocrat's needs.A multi-channel marketer with extensive experience in predictive modeling, performance analytics, data enhancement and collection, list processing, market research, and segmentation strategies. Proven history of establishing strong, trusting senior client management working relationships. An earned reputation for success as a "Fireman", having the ability to save endangered accounts, while growing, extending, and strengthening those relationships.

Mike Sitzer's Current Company Details
Vinesse 5 Seasons Wines

Vinesse 5 Seasons Wines

CRM and Database Account Management
Mike Sitzer Work Experience Details
  • Vinesse 5 Seasons Wines
    Director, Direct Marketing Database Services (Consultant)
    Vinesse 5 Seasons Wines Nov 2012 - Present
    Ny/Ct
    Client relationship management as well as the management and direction of the consulting team responsible for all facets of marketing database, analytics, business intelligence, strategic consulting, list processing and outbound communications in support of highly successful direct mail wine sales.
  • Feld Entertainment, Inc.
    Database Manager And Marketing Analyst (Consultant)
    Feld Entertainment, Inc. Jun 2012 - Dec 2013
    Ellenton, Fl
    Responsible for all facets of monthly 9MM CRM database updates, including data hygiene and demographic/psychographic enhancements, backend analytics and reporting. Responsible for marketing and financial post-performance Excel campaign segmentation response analyses of several hundred live shows annually, including Ringling Brothers and Barnum & Bailey Circus, Disney on Ice (and Live), Monster Jam Truck and Motorcycle shows. Reporting tracked sales and loyalty including core growth, response by segment, campaign, historic, PRIZM, geographic and psychographic.
  • Infogroup
    Senior Account Manager
    Infogroup Jan 2006 - Jul 2011
    Pearl River, Ny
    Responsible for all aspects of four major national accounts, comprising upwards of 70% of our division’s monthly billing. Managed work of multiple production services teams located in multiple US offices.Feld Entertainment, Inc. , Vienna VA (Ringling Bros & Barnum & Bailey Circus, Disney on Ice, Monster Jam arena shows):+ Established strong trusted interpersonal working relationship with entire client team(s) - C-Level through production+ Led the successfully rebuild and updating of existing 14mm multichannel customer marketing database and online access tool - a key high visibility and year-long initiative completed on-time and budget+ Designed and implemented numerous data processing and response reporting automations, reducing 50% of client daily workload + Successfully negotiated 3 year contract extension, making client one of company’s top tenured accounts + Managed client-side relationships and multi-employee in-house production team responsible monthly database updates and for creation of 600-900 separate customer and acquisition campaigns annually+ Sold, designed and implemented client’s first-ever (and successful!) prospect predictive model development and multi-channel campaign
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  • Experian Marketing Services / Marketing Information Technologies
    Account Director
    Experian Marketing Services / Marketing Information Technologies Mar 1993 - Sep 2005
    Rye, Ny
    + Primary client contact, responsible for establishing, managing, and growing all facets of client relationship, needs and expectations+ Responsible for pricing, billing/forecasting, staffing, reporting, and presentations+ Design, analysis, planning, and implementation of new customer and business databases+ Managing monthly/quarterly database update processes, model applications, reporting, and segmentation+ Perform database segmentation reporting and promotional selections via Affinium CRM software+ Perform monthly database composition reporting using Business Objects+ Design and execute CRM goals and measurements for direct marketing programs, multi-channel campaign selections (email, direct mail, telemarketing), and legal compliance of privacy rules and regulations+ Heavy interface with internal and external IT/tech designers, programmers, advertising agencies, subject-area experts, and 3rd party service & data providersBristol-Myers Squibb, Parsippany, NJ - Excedrin Brand Steering CommitteeMasterfoods, Hackettstown, NJ - Mars Consumer Database Driving CommitteeFirst Brands, Danbury, CT - ScoopAway Brand Steering Committee
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Mike Sitzer Skills

Crm Management Analytics Direct Marketing Marketing Database Marketing Account Management Leadership Multi Channel Marketing Direct Mail Project Management Team Leadership Segmentation Analysis Strategy Email Marketing Integrated Marketing

Mike Sitzer Education Details

Frequently Asked Questions about Mike Sitzer

What company does Mike Sitzer work for?

Mike Sitzer works for Vinesse 5 Seasons Wines

What is Mike Sitzer's role at the current company?

Mike Sitzer's current role is CRM and Database Account Management.

What is Mike Sitzer's email address?

Mike Sitzer's email address is mi****@****oup.com

What is Mike Sitzer's direct phone number?

Mike Sitzer's direct phone number is +180549*****

What schools did Mike Sitzer attend?

Mike Sitzer attended Clarkson University.

What are some of Mike Sitzer's interests?

Mike Sitzer has interest in Education, Economic Empowerment.

What skills is Mike Sitzer known for?

Mike Sitzer has skills like Crm, Management, Analytics, Direct Marketing, Marketing, Database Marketing, Account Management, Leadership, Multi Channel Marketing, Direct Mail, Project Management, Team Leadership.

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