A well-rounded account management professional excelling in CRM and DM strategies with extensive experience across a broad spectrum of major national accounts and business categories. An innovative and creative problem-solver, readily working both independently and in team leadership roles. Experience includes publishing, entertainment, consumer packaged goods, pharmaceuticals, travel, technology, retail, automotive service, education, insurance, media & financial services, etc. Successful with account and project management, specializing in the custom design, development, and maintenance of targeted databases designed for analysis, business intelligence, marketing, and media segmentation. Databases have ranged in size from 4K to 16MM customers/prospects. A liaison between the client's wants and the technocrat's needs.A multi-channel marketer with extensive experience in predictive modeling, performance analytics, data enhancement and collection, list processing, market research, and segmentation strategies. Proven history of establishing strong, trusting senior client management working relationships. An earned reputation for success as a "Fireman", having the ability to save endangered accounts, while growing, extending, and strengthening those relationships.
Listed skills include Crm, Management, Analytics, Direct Marketing, and 13 others.