Mike Smee Email and Phone Number
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An extremely experienced, commercially astute and rapidly adaptable, Senior B2B Sales and Marketing Professional with deep knowledge of e-Commerce, Digital and Business Operations across multiple markets especially Multi / Omni-Channel Retail and B2B Manufacturing & Distribution. Comfortable working in / with start-ups as well as large FTSE or NASDAQ listed businesses.20 years professional experience in Sales including 10 years at senior level in software provision, SaaS and technology related professional services, closing 6 and 7 figure deals, acquiring major new tier-1 and larger tier-2 logos, establishing and managing relationships at C-level, exponentially growing account values and building / managing business development and account management teams.SPECIALTIES:• High-value strategic selling of complex technology solutions into major brands;• Creation / running of UK based sales functions for overseas businesses with remote delivery teams;• Disruptive B2B solution engagement, influencing strategic roadmaps at C-level;• Running pitches, RFPs and conducting commercial / contract negotiations with large organisations;• Proven ability to “land and expand” within large accounts and consistently increase YOY spend;• Sales / account management team recruitment / training / motivation and development;• Credible ambassador, comfortable at representing the business on the conference stage, in the boardroom or in the media;• Acquisition of technical subject-matter expertise way above and beyond that normally associated with salespeople;• Published multiple feature-writer (for the Institute of Sales Management) on sales and marketing best practice for early-stage B2B technology companies.
Sales Layer
View- Website:
- saleslayer.com
- Employees:
- 91
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International Account ExecutiveSales LayerBristol, England, Gb -
International Enterprise Account Executive (Procurement Solutions)Sales Layer Feb 2023 - PresentValencia, Valencia, EsSpearheading international sales effort for Sales Layer's "Connect" proposition, targeting large Enterprises, primarily in Oil & Gas, Utilities, Chemical and Pharma markets across UK, Europe and the US. Providing rapidly accelerated B2B ecommerce enablement for their suppliers as part of a joint initiative with SAP / Ariba. -
International Account ExecutiveSales Layer Nov 2021 - PresentValencia, Valencia, EsSales Layer is an international software scale-up providing an industry-leading Cloud-Native, SaaS based Product Information Management System (PIM).We enable manufacturers, brands and retailers to: (1) Organise product data: upload and consolidate data in the cloud quickly, easily, create workflows, permissions to access and edit, build role hierarchy etc.(2) Enrich product content: analyse the quality of their information and enrich it before sending it to the ecommerce channels they want. (3) Connect everything: showcase their products on every platform, app and marketplace in just a few clicks.As of Spring 2023 Sales Layer is the highest rated PIM globally by peer-to-peer review site G2.com. Sales Layer works with 350+ manufacturers, brands and retailers across the world, with multiple new clients being onboarded monthly.Responsible for the acquisition of new-logo business and management of solution-partners across UK, US and ROW (excluding Spain and Latam) -
Sales Lead Uk, I & NordicsFluent Commerce Sep 2020 - Sep 2021The Rocks, New South Wales, AuFluent Commerce is a cloud software company focused on Distributed Order Management (DOM) for omnichannel merchants, providing code-free tooling for business users that fully orchestrates orders, products, inventory and fulfilment across stores, distribution centres, suppliers and existing platforms.Responsible for sourcing and influencing profitable client business, across UK & I, Netherlands and Nordics. -
Client DirectorItim Sep 2019 - Aug 2020London, GbLeading independent software vendor focussed on the Retail market. Clients include The Entertainer, SeaSalt, John Lewis / Waitrose, WHSmith and Sainsburys. Broad solution portfolio, focus on:• Order Management (OMS); Single view of Inventory; Store Operations Apps;• Store customer facing EPOS; Assisted Selling and Clienteling; • Marketing execution, Digital Loyalty, Promotions/Pricing, Range Curation technologyResponsible for:Owning existing key client relationships and acquiring new retail brands driving the take-up of itim’s solution portfolio through the building of trust and demonstration of capability.Left due to widespread Covid-related redundancies summer 2020 -
Omnichannel Solutions DirectorOnestock Feb 2019 - Aug 2019Toulouse, Occitanie, FrDistributed Order Management System (OMS) and Omnichannel enabling SaaS suite for the retail sector.Responsible for acquiring and managing UK tier-1 and higher-ranking tier-2 retail client brands operating at C-Level down. -
Country Director (Uk)Onestock Jan 2017 - Feb 2019Toulouse, Occitanie, FrReporting directly to the CEO and an integral member of the executive committee - Opened and ran OneStock's UK office. Accountable for realisation of the annual UK business plan. Player-Manager, acquiring major UK brands as clients (including Monsoon / Accessorize and Ted Baker), engaging at C-Level, whilst scaling-up and managing the UK 3-man New Business and Account Management team. -
Country Manager (Uk)Onestock Oct 2015 - Jan 2017Toulouse, Occitanie, FrFirst UK employee spearheading the acquisition of OneStock clients. Developed sales proposition and sales process from scratch and made first UK Omnichannel OMS sales, signing 3 major retail logos in first 10 months (including Jigsaw and Coast). -
Group Account DirectorOccam Dm Ltd Sep 2014 - Sep 2015Bath, England, GbUK Marketing Service Provider (MSP) helping businesses communicate with customers more profitably by integrating and managing customer data through the construction of a single customer view (SCV), provision of Multi-Channel Campaign Management (MCCM) platforms, Customer Experience Management (CXM) platforms and delivery of professional services in order to maximise client return on marketing investment. Working with several major strategically aligned marketing technology vendors (including IBM and Apteco). My Client-base comprised of major brands across Automotive, Travel and Multi-Channel Retail.Part of St Ives plc servicing over 3,000 clients with annual revenues of almost £400mResponsible for - • Directing clients on CRM, Planning, Insight services and selection of marketing technologies• Devising client strategy that meets business objectives• Delivering against financial targets• Ensuring client delivery against agreed SLAs and KPIs• Managing, supporting and mentoring internal account teams• Strategic running and overall performance of key accounts (Fiat, Kia, Eurostar, Healthspan)• Building and managing key client relationships at CMO level down -
Group Sales Director (Interim)Eysys Dec 2013 - Jul 2014Eysys, Bloc Marketing and Innovantage were 3 (colocated) start-ups with a common shareholding: Personalisation; Digital Marketing; Business Intelligence – Approximately 45 employees turnover (FY14) £3m.Group Sales Director across all 3 businesses, but focused primarily on Eysys and responsible for - • Closing initial sales pipeline and contractually formalising commercials• Defining and refining product and service propositions and optimising charging models • Leading the business in all aspects of sales and liaison with new and existing customers• Developing new opportunities against the company agreed targets
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Sales Manager (Corporate Accounts) - Uk EcommerceMicros Systems Uk Limited May 2012 - Sep 2013Slough, Berkshire, GbMICROS (an Oracle company) global market leader in enterprise systems for the hospitality sector, covering PMS, POS and all related functional areas. Solutions also cover enterprise reporting, financial / revenue management, eCommerce and global inventory distribution. MICROS is a global company with revenues in excess of $1billion.Responsible for -• eCommerce omni-channel solution sales and strategic account management across the hospitality sector, working with major UK accounts including - Intercontinental Hotels (Holiday Inn, Crowne Plaza), Travelodge, Shangri-La and Louvre Hotels• Relationship management and client roadmap influence, engaged at UK board / global VP level• Carrying a personal seven figure annual target and ensuring consistency of high engagement standards cascaded from MICROS EAME (EMEA) at UK level -
Uk Head Of SalesComtec Sep 2008 - Feb 2012Pentwyn, Cardiff, GbUK market leader in multi-channel Leisure Travel Technology Solutions, for Tour-Operators and Travel Agents. Clients included Thomas Cook, TUI, Travel Impressions (American Express) and many other leading brands.Responsible for -• Running a team of 3 AMs, 2 BDMs and 1 support / admin (direct reports)• Ultimately responsible for teams delivering across entire Thomas Cook account• Joint (customer / supplier) development and execution of strategic account plans• Forecasting and pipeline management• Development of rock-solid client relationships at both a strategic and operational level• Key stakeholders influence to position Comtec as the solution provider of choice• Assembling and leading appropriate bid-teams through complex engagement cycles• Contract negotiation (financial / business-terms / controls / management functions) • Closing business (individual sale values from £10k - £3 million, AOV £87K)• Performing the PRINCE2 role of “Senior-Supplier” on customer / supplier project boards• Resolving financial / debt management escalations• Responsible for maintaining UK revenues of circa £8m• Up-sell target of £2.6m in additional revenue across account and new business teams -
Account DirectorComtec Jul 2008 - Jun 2011Pentwyn, Cardiff, GbPlease also see above position for details -
Major Account ManagerComtec Apr 2004 - Sep 2008Pentwyn, Cardiff, GbKey achievements:•Rapidly turned around deteriorating relationships at multiple levels within key clients and through continual improvement of engagement grew my account margin from £300k pa to £750k in first 9 months•Drove account margin from £750k to £1.3 million in second year and approx £2.1 million in 2006 as a result of engagement and mobilising internal resources to continually build client value•Successfully achieved placement of Comtec’s products across all business channels of major global travel group (e-commerce, retail, call-centre)•Managed commercial and account delivery engagement end-to-end in a seven figure eCommerce website replacement programme for Thomas Cook.com•Top account sales achiever (in a team of 6) for 2004 and 2006 -
Owner / DirectorNetspace Bristol Jul 2003 - Apr 2004Au -
U.K. Account ManagerThe Open Consultancy Network Jan 2002 - Jul 2003
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Business Development ManagerSift Feb 2001 - Dec 2001Bristol, Avon, GbEarly-stage digital media and tech company, specialising in B2B online communities.
Mike Smee Skills
Mike Smee Education Details
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University Of PlymouthComputing -
University Of The West Of EnglandPrince2 (Registered Practitioner)
Frequently Asked Questions about Mike Smee
What company does Mike Smee work for?
Mike Smee works for Sales Layer
What is Mike Smee's role at the current company?
Mike Smee's current role is International Account Executive.
What is Mike Smee's email address?
Mike Smee's email address is mi****@****ics.com
What schools did Mike Smee attend?
Mike Smee attended University Of Plymouth, University Of The West Of England.
What skills is Mike Smee known for?
Mike Smee has skills like E Commerce, Account Management, Solution Selling, Business Development, New Business Development, Management, Team Management, Selling, Crm, Outsourcing, B2b, Negotiation.
Who are Mike Smee's colleagues?
Mike Smee's colleagues are Manawi Okoue Marze, Carlos Fabregat, Grace Obias, Julio Laguna, Sai Peddi, Yusnanie Bt Sapruddin, Alina Mirea.
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