Michael Spang Email & Phone Number

Macedon, New York, United States

New York, United States

Provided knowledge transfer, strategy and business guidance to Infosource concerning client support in the Integrated Data Processing and Artificial Intelligence market. Support included: • Business model knowledge transfer• Hiring and training personnel • Pricing and Sales development support • Market database transfer and integration

Macedon, Ny

Provided client guidance and value through market research, forecasting, competitive assessment and market/ technology trends assessment. Focused on Capture Cloud Services related to Content Management. Content Capture includes Voice, Image, Video, Document and eData streams as they relate to Business Process. Main vertical market coverage: Banking & Finance, Insurance, Government and Healthcare markets.• Provide client consulting services for worldwide market opportunities, technology direction and mergers & acquisitions• Presentations at major ECM, document management and office products conferences• Client webinars, white papers and blog posts• Key market segmentation• Competitive market assessment • Developed a 5 year worldwide forecasting model for the defined market segments

Rochester, New York Area

Eastman Kodak Company - Document Imaging, Rochester NY 2004 – 2012Business Research Director, Kodak Document Imaging - responsible for all primary and secondary market research supporting corporate strategic direction and tactical marketing• Developed an Enterprise Software and Solution strategy to address the Government, Finance and Retail markets • Developed and facilitated a cross functional team in a market scenario planning exercise• Through personal interviews, and market research developed customer requirements for Content Management Systems and Business Process Management applications.• Conducted customer site visits to document material and information workflow for input into high speed scanning applications • Developed a comprehensive worldwide five year market forecast and competitive market share analysis for hardware & software markets

Manager Business Research, kodak.com / Network Services. Responsible for primary and secondary market research for retail digital imaging products and for kodak.com.• Executed site satisfaction, e-commerce satisfaction, benchmarking of competitive sites, evaluation of new applications/internet concepts, web traffic analysis, search engine optimization (SEO), membership data base analysis• Developed Customer Experience requirements to web design and information architecture that lead to a complete redesign of kodak.com• Provided customer based strategic guidance for Kodak’s early cloud internet photography products such as Photonet, AOL- You’ve Got Pictures, Ofoto, Kodak Gallery• Proficient at applying usability research methodologies to impact site design. Application of end user requirements to information architecture

Rochester, New York Area

Senior Business Research Analyst, Office Imaging, coordinated market research support for product platform teams engaged in the development of the next generation of Office Imaging products. • Transformed “Voice of the Customer” input into Customer Needs Documentation.• Developed a competitive intelligence network and database for the collection and dissemination of information.

• Delivered Masters Level Strategic Marketing course in the Masters in Strategic Leadership Executive Program. • Developed the curriculum and taught in the - Internet Marketing and New Media in the Masters of Strategic Marketing Program• Guest Lecturer at SUNY at Brockport - Addressed the Ethics class on the topic of Marketing Ethics for the Information Technology Department.

Rochester, New York Area

Developed a portfolio of consulting services offered to Ortho Clinical Diagnostic clients based on operational benchmarking and implementation of process improvements. • Developed and resourced the Johnson & Johnson program “ValuMetrix®” healthcare solutions - workflow analysis program for partnering with key strategic accounts • Developed a customer communication strategy for the Laboratory Business Services portfolio• Provided Business Research support as a member of the Johnson & Johnson Clinical Diagnostics long range health care market planning team• Provided market insights and business intelligence for Clinical Laboratory Platform development

Mba, Graduate Management Program

Bachelor Of Arts (Ba), Biology

Activities and Societies: Canisius College Club Hockey, WVOC Campus Radio