Michael Spang

Michael Spang Email and Phone Number

Lighthouse - MSA @ Lighthouse
Michael Spang's Location
Macedon, New York, United States, United States
Michael Spang's Contact Details

Michael Spang personal email

n/a
About Michael Spang

Marketing - Media - Music

Michael Spang's Current Company Details
Lighthouse

Lighthouse

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Lighthouse - MSA
Michael Spang Work Experience Details
  • Lighthouse
    Principal
    Lighthouse Jun 2021 - Present
    Macedon, New York, United States
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  • Infosource
    Director Of Research - Software
    Infosource Dec 2019 - Jul 2021
    New York, United States
    Provided knowledge transfer, strategy and business guidance to Infosource concerning client support in the Integrated Data Processing and Artificial Intelligence market. Support included: • Business model knowledge transfer• Hiring and training personnel • Pricing and Sales development support • Market database transfer and integration
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  • Harvey Spencer Associates
    Vice President - Research
    Harvey Spencer Associates Feb 2013 - Dec 2019
    Macedon, Ny
    Provided client guidance and value through market research, forecasting, competitive assessment and market/ technology trends assessment. Focused on Capture Cloud Services related to Content Management. Content Capture includes Voice, Image, Video, Document and eData streams as they relate to Business Process. Main vertical market coverage: Banking & Finance, Insurance, Government and Healthcare markets.• Provide client consulting services for worldwide market opportunities, technology direction and mergers & acquisitions• Presentations at major ECM, document management and office products conferences• Client webinars, white papers and blog posts• Key market segmentation• Competitive market assessment • Developed a 5 year worldwide forecasting model for the defined market segments
  • Eastman Kodak Company
    Business Research Director
    Eastman Kodak Company Oct 2004 - Dec 2012
    Rochester, New York Area
    Eastman Kodak Company - Document Imaging, Rochester NY 2004 – 2012Business Research Director, Kodak Document Imaging - responsible for all primary and secondary market research supporting corporate strategic direction and tactical marketing• Developed an Enterprise Software and Solution strategy to address the Government, Finance and Retail markets • Developed and facilitated a cross functional team in a market scenario planning exercise• Through personal interviews, and market research developed customer requirements for Content Management Systems and Business Process Management applications.• Conducted customer site visits to document material and information workflow for input into high speed scanning applications • Developed a comprehensive worldwide five year market forecast and competitive market share analysis for hardware & software markets
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  • Eastman Kodak
    Business Research Manager
    Eastman Kodak Aug 1999 - Oct 2004
    Manager Business Research, kodak.com / Network Services. Responsible for primary and secondary market research for retail digital imaging products and for kodak.com.• Executed site satisfaction, e-commerce satisfaction, benchmarking of competitive sites, evaluation of new applications/internet concepts, web traffic analysis, search engine optimization (SEO), membership data base analysis• Developed Customer Experience requirements to web design and information architecture that lead to a complete redesign of kodak.com• Provided customer based strategic guidance for Kodak’s early cloud internet photography products such as Photonet, AOL- You’ve Got Pictures, Ofoto, Kodak Gallery• Proficient at applying usability research methodologies to impact site design. Application of end user requirements to information architecture
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  • Eastman Kodak
    Senior Business Research Analyst
    Eastman Kodak Apr 1997 - Aug 1999
    Rochester, New York Area
    Senior Business Research Analyst, Office Imaging, coordinated market research support for product platform teams engaged in the development of the next generation of Office Imaging products. • Transformed “Voice of the Customer” input into Customer Needs Documentation.• Developed a competitive intelligence network and database for the collection and dissemination of information.
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  • Roberts Wesleyan College
    Adjunct Professor - Strategic Marketing Advisory Committee
    Roberts Wesleyan College 2006 - 2011
    • Delivered Masters Level Strategic Marketing course in the Masters in Strategic Leadership Executive Program. • Developed the curriculum and taught in the - Internet Marketing and New Media in the Masters of Strategic Marketing Program• Guest Lecturer at SUNY at Brockport - Addressed the Ethics class on the topic of Marketing Ethics for the Information Technology Department.
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  • Johnson & Johnson
    Manager, Laboratory Business Services
    Johnson & Johnson Dec 1994 - Mar 1997
    Rochester, New York Area
    Developed a portfolio of consulting services offered to Ortho Clinical Diagnostic clients based on operational benchmarking and implementation of process improvements. • Developed and resourced the Johnson & Johnson program “ValuMetrix®” healthcare solutions - workflow analysis program for partnering with key strategic accounts • Developed a customer communication strategy for the Laboratory Business Services portfolio• Provided Business Research support as a member of the Johnson & Johnson Clinical Diagnostics long range health care market planning team• Provided market insights and business intelligence for Clinical Laboratory Platform development
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Michael Spang Skills

Market Research Competitive Analysis Marketing Strategy Marketing Research Market Analysis Strategic Partnerships Leadership Marketing Commercialization Product Management Analysis Product Marketing B2b Analytics Process Improvement Strategic Planning Customer Insight Enterprise Software Marketing Communications Business Intelligence Quantitative Research Market Planning Content Management Qualitative Research Seo Forecasting Segmentation Business Analysis Web Analytics Secondary Research Interaction Design Personnel Leadership Primary Research Advertising Research Professional Mentoring Ethnography Budgets Interactive Marketing Human Computer Interaction Direct Sales Budget Management Workflow Analysis Discrete Event Simulation Web Design Laboratory Automation Laboratory Medicine Information Analysis

Michael Spang Education Details

Frequently Asked Questions about Michael Spang

What company does Michael Spang work for?

Michael Spang works for Lighthouse

What is Michael Spang's role at the current company?

Michael Spang's current role is Lighthouse - MSA.

What is Michael Spang's email address?

Michael Spang's email address is mi****@****dak.com

What is Michael Spang's direct phone number?

Michael Spang's direct phone number is +158578*****

What schools did Michael Spang attend?

Michael Spang attended State University Of New York At Buffalo - School Of Management, Canisius College.

What are some of Michael Spang's interests?

Michael Spang has interest in Poverty Alleviation.

What skills is Michael Spang known for?

Michael Spang has skills like Market Research, Competitive Analysis, Marketing Strategy, Marketing Research, Market Analysis, Strategic Partnerships, Leadership, Marketing, Commercialization, Product Management, Analysis, Product Marketing.

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