Mike Spear Email & Phone Number

Seattle, Wa, Us

Vashon, Washington, Us

Vashon, Washington, Us

Marysville, Washington, Us

Managed Sales and Marketing Strategy and Execution

Marysville, Washington, Us

Created and executed go-to-market plans for manufacturing clients in various verticals creating thousands of new points of distribution and incremental revenue.

Seattle, Washington, Us

Managed comprehensive content strategy for several clients achieving marketing goals such as CTR, lead gen, sales and brand awareness.

Us

• Create and execute annual content marketing plan, presenting the best of the Corbis inventory to our customer base via campaigns including social, email and website updates• Manage weekly and annual editorial calendars for editorial, creative and social media content• Manage content for all social channels for multiple brands and product lines• Manage monthly newsletter program for Corbis Media, Commercial, Motion and Outline brands to over 100,000 customers while maintaining consistent 30% open rates and positive ROI for email marketing• Create and execute annual marketing plan and budgets for our Motion and Outline brands• Own analytics dashboard for social media, email, and campaign metrics. Monthly assembly, analysis, presentation of recommendations to executive team

Us

• Create and execute social media strategy and annual social plan for 2011 (H2), 2012 and 2013 for multiple brands, growing the communities, increasing engagement, and marketing Corbis products • Own monthly Community Glue Index dashboard, and report key metrics and recommendations to VP of Marketing• Use social media metrics tools (Omniture, Google Analytics, Simply Measured, HootSuite, Followerwonk) to track social impact and report results and recommendations to the marketing team• Increase distribution of brand messaging via social networks through strategic marketing campaigns and communications• Own external agency relationships aimed at increasing the Corbis social footprint through strategic campaigns• Research, recommend, and launch new platforms (Pinterest, Google +, LinkedIn) to expand the social presence of multiple brands (Corbis, Veer, GreenLight, Outline)• Act as the Corbis social media ambassador. Lead webinars educating cross-departmental teams about strategy for launching and growing brands and products via social platforms• Manage blogs for both Corbis and Veer increasing visits by 20% YoY• Manage and oversee copywriter/community manager to optimize social messaging and brand voice

Seattle, Washington, Us

• Created and managed marketing team to cover Jones business in digital, design, trade and event marketing channels, increasing marketing flexibility and availability • Presented the Jones products and promotions to new distributors, retailers and strategic partners launching multiple new points of business since May 2010, including Kum & Go, Kroger, Costco, Old Navy and Fox Studios. • Created and executed marketing plan and budget for 2011 aimed at driving retail sales growth • Direct PR agency to improve corporate communication strategy driving Jones brand awareness• Oversaw the Jones social media strategy leading to a Top 10 Facebook Page award from Social Media Examiner and over 750,000 likes• Relaunched energy drink, WhoopAss, culminating in a “Best Product Relaunch of 2010” award from BevNet.com

Seattle, Washington, Us

• Managed E-Commerce department including myJones.com and myjones.com/store increasing sales by 25% from 2007 to 2008 and holding sales into 2009• Planned and executed online marketing campaigns for search, ad buys, affiliate marketing and online partnerships (Wizards of the Coast, Icanhascheezburger.com, Graffiti, Vans) increasing traffic by 60%• Directed Social Media strategy via Facebook, Twitter and the Jones Soda Blog, increasing Facebook community by over 620,000 likes• Managed retail business at Amazon.com, Barnes and Noble, Old Navy and Costco • Oversaw design, updates and promotions on all Jones Soda websites resulting in a 30% increase in visits• Managed specific relationship with the Seattle Seahawks and Portland Trailblazers exposing the brand to more than 500k fans over the 2008/2009 season generating incremental sales• Managed relationships and negotiations with vendors for design, marketing, programming, packaging and freight reducing freight cost by 55%• Integrated myJones and customized label programs into retailer promotions leading to a 300% increase in unit sales for select timelines in 2009• Secured promotional partners (Dark Horse, Microsoft, Hasbro) driving 10k+ incremental sales FY 2009• Created and managed yearly business plans, P&L and budgets to guide marketing, sales and meet with CEO on a monthly basis to review

Seattle, Washington, Us

• Managed development of all brands outside of Jones Soda including packaging, product, POS, and marketing materials; products include 24c, Jones Organics, Jones Naturals and Jones Sparkling• Called on 35 retail banners and 5 distributors that are key players in the Natural Channel• Increased Jones Soda Co’s natural brand portfolio from one to five lines increasing the company’s viability in a new channel of sales• Developed broker relationships that helped Jones Soda Co. manage Natural Channel business• Planned and coordinated execution of regional marketing plans leading to national launch of the lines• Formulated budgets for each regional launch allowing sales to track costs

Seattle, Washington, Us

• Developed product and packaging for Jones Organics increasing Jones Soda Co.’s platform portfolio and SKU’s by 30% and providing a new high margins item• Created and executed Jones Organics marketing launch programs • Led marketing and sales blitz teams to promote the brand leading to sales of 30,000 cases in nine months• Built retail sales and marketing relationships with Costco, Whole Foods, Safeway, 7-11, Shell, Pike Place Market, driving national sales and marketing presence• Planned and attended 15 industry trade shows generating over 2000 sales/marketing leads • Executed on 30+ marketing events in 2005-2006 providing over 500,000 impressions for the brand• Coordinated POS program for trade/consumer marketing, branding Jones Soda Co. with sales team, distributors, retailers and consumers

Seattle, Washington, Us

• Managed the Alternative Accounts marketing program with over 800 accounts in the United States and Canada increasing brand awareness on a national level • Formed strategic marketing alliances with industry leading companies including Redhook, Zumiez, Bootlegger, John Fluevog and more

Ba, Journalism And Communication; Public Relations

High School Diploma