Mike Shubic

Mike Shubic Email and Phone Number

Marketing Guru. Cultivator of Killer Content. Video Expert, Public Speaker, Author and Social Media Aficionado. @ Mike's Road Trip Travel Blog
Mike Shubic's Location
Wickenburg, Arizona, United States, United States
Mike Shubic's Contact Details
About Mike Shubic

I value experiences over things. My gift for creation spans developing innovative ideas, crafting solutions, and producing compelling content. Whether making delicious dishes from scratch or creating remarkable works of art, I am a creator, a visionary, a doer, and a leader by example.As a marketing guru, video producer, and content marketing expert, I bring a wealth of experience in traditional and digital marketing. My background encompasses client, agency, and media roles, with expertise across nearly every marketing discipline. I authored Lines, Signs & Forks – Diary of a Nomadic Road Tripper, which won the best travel book in 2020 by the North American Travel Journalists Association (NATJA).As the publisher of MikesRoadTrip.com, I have established myself as a leader in the travel sector by creating compelling content, optimizing it for search traffic, and promoting it through my extensive social network. My public speaking engagements at travel conferences focus on video content and industry trends, which now include leveraging AI tools and technology. Key Highlights:

Mike Shubic's Current Company Details
Mike's Road Trip Travel Blog

Mike'S Road Trip Travel Blog

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Marketing Guru. Cultivator of Killer Content. Video Expert, Public Speaker, Author and Social Media Aficionado.
Mike Shubic Work Experience Details
  • Mike'S Road Trip Travel Blog
    Marketing Consultant, Content Creator, Videographer And Travel Blog Plublisher
    Mike'S Road Trip Travel Blog Apr 2010 - Present
    Everywhere Usa
    * Developed a travel blog into a globally recognized micro-brand as an acclaimed travel blogger, author, speaker and videographer.* Partnered with diverse companies across and beyond the travel sector to develop engaging content, including product overview videos for BNProducts.com and Raptor Series Off-Road Accessories, as well as promotional content for pottery artist Nicholas Bernard.* Authored a multitude of articles for prestigious publications such as Lonely Planet and Utah Life… Show more * Developed a travel blog into a globally recognized micro-brand as an acclaimed travel blogger, author, speaker and videographer.* Partnered with diverse companies across and beyond the travel sector to develop engaging content, including product overview videos for BNProducts.com and Raptor Series Off-Road Accessories, as well as promotional content for pottery artist Nicholas Bernard.* Authored a multitude of articles for prestigious publications such as Lonely Planet and Utah Life Magazine, showcasing a wide range of travel experiences and insights.* Served as a long-time brand ambassador for Travelocity and Allianz Travel, strengthening their brand presence through strategic content creation and marketing initiatives.* Collaborated with DMOs, hotels and travel brands on content marketing strategies, significantly enhancing brand image and visibility.* Successfully built and managed three iterations of MikesRoadTrip.com, garnering over 120,000 monthly page views.* Produced over 500 travel videos with a cumulative reach of over 10 million views.* Authored "Lines, Signs & Forks – Diary of a Nomadic Road Tripper.” Show less
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  • Zennihome, Llc
    Vice President Of Marketing
    Zennihome, Llc Mar 2022 - Sep 2022
    Page, Arizona, United States
    * Spearheaded the development of a comprehensive marketing strategy and budget as a key member of the executive team in a promising startup.* Established the company brand guidelines.* Implemented ZoHo CRM to optimize the sales cycle.* Initiated the build of a significant social media presence and a comprehensive new website.* Managed marketing, PR, sales, and customer service, leading a diverse team while playing a visible community role in Page, AZ.* Projected to grow the… Show more * Spearheaded the development of a comprehensive marketing strategy and budget as a key member of the executive team in a promising startup.* Established the company brand guidelines.* Implemented ZoHo CRM to optimize the sales cycle.* Initiated the build of a significant social media presence and a comprehensive new website.* Managed marketing, PR, sales, and customer service, leading a diverse team while playing a visible community role in Page, AZ.* Projected to grow the company to a billion-dollar valuation by 2025. Show less
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  • Shubic Web Design
    Principal
    Shubic Web Design Jan 2007 - Mar 2010
    * Founded and grew a business aiding small businesses in establishing an online presence, enhancing their market coverage and customer base.* Provided comprehensive services including website design & development, graphic design, PR, and online marketing (SEO/SEM, PPC, content development).* Successfully managed a portfolio of nearly a dozen clients with a dedicated team.
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  • H&S Yacht Sales
    Director Of Marketing
    H&S Yacht Sales 2004 - 2007
    San Diego, California
    As part of the management steering committee, I oversaw the marketing for the entire company. From creating and maintaining a new brand for two dealerships, to creating and maintaining the marketing budget. I developed a very extensive new website that led the yachting industry, along with a comprehensive on-line marketing strategy. I also managed all advertising, PR, boat shows, CO/OP and other marketing events and initiatives.-Under my leadership sales went from $52m to $70m in three… Show more As part of the management steering committee, I oversaw the marketing for the entire company. From creating and maintaining a new brand for two dealerships, to creating and maintaining the marketing budget. I developed a very extensive new website that led the yachting industry, along with a comprehensive on-line marketing strategy. I also managed all advertising, PR, boat shows, CO/OP and other marketing events and initiatives.-Under my leadership sales went from $52m to $70m in three years.-Managed a team of three with a nearly one million dollar budget. -Maintained month-over-month increases in nearly every success metric we tracked. Show less
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  • Cold Stone Creamery
    Regional Director Of Field Marketing
    Cold Stone Creamery 2002 - 2004
    Scottsdale, Arizona, United States
    Responsible for all local store marketing in an 11-state region with over 180 franchisees (several added each month). Managed a seven-figure marketing budget. Conducted extensive market research and continuously monitored the effectiveness of our marketing/advertising efforts.Key Achievements:*Organized and presented marketing programs and information at quarterly market meetings.*Managed six local-store-marketing managers (in the field) in key markets.*Assisted in the… Show more Responsible for all local store marketing in an 11-state region with over 180 franchisees (several added each month). Managed a seven-figure marketing budget. Conducted extensive market research and continuously monitored the effectiveness of our marketing/advertising efforts.Key Achievements:*Organized and presented marketing programs and information at quarterly market meetings.*Managed six local-store-marketing managers (in the field) in key markets.*Assisted in the largest new product rollout in Cold Stone history with the introduction of its gourmet cake line, which at the time accounted for more than 17% of sales. *Responsible for maintaining an annual 5%+ store volume growth rate in my region. Show less
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  • The Green Carrot
    Founder And Ceo
    The Green Carrot 2001 - 2002
    Phoenix, Arizona, United States
    The Green Carrot was one of the very first Segway rental companies in the world. Our robust and innovative business plan attracted the interest of a high ranking employee within Segway, who ended up becoming our lead investor. While our initial services was wrapped around the Segway, our longer term plans were to have a fleet of different types of "green" modes of transport, i.e. electric scooters, bikes, One-Wheel, etc. The initial phase of the company was set up to leverage the… Show more The Green Carrot was one of the very first Segway rental companies in the world. Our robust and innovative business plan attracted the interest of a high ranking employee within Segway, who ended up becoming our lead investor. While our initial services was wrapped around the Segway, our longer term plans were to have a fleet of different types of "green" modes of transport, i.e. electric scooters, bikes, One-Wheel, etc. The initial phase of the company was set up to leverage the novelty of the Segway, which we did by offering rides at festivals, corporate events and parties. We also offered our services to car dealers and other business who wanted to attract customers and bring them in the door. The information collected from our liability release was then passed on to the client. Things were going very well for the first year, that was until Segway decided not to support the rental market for various reasons. This was short lived, but long enough to put those of us who were first to market out of business. We did not have the time or capital to transition fast enough. Show less
  • Neoplanet, Inc.
    Director Of Vertical And Channel Marketing
    Neoplanet, Inc. 1998 - 2001
    One of the initial employees of this well-funded dot-com company during the heyday ofthe internet era. In the beginning I played many roles until the company got its footing and could properly staff up, eventually settling into the marketing department. Performed in a variety of ad-hoc roles while providing operational support to the company.Key Achievements:*In charge of the channel marketing for the sales department, including promotional concepts, budgeting, media… Show more One of the initial employees of this well-funded dot-com company during the heyday ofthe internet era. In the beginning I played many roles until the company got its footing and could properly staff up, eventually settling into the marketing department. Performed in a variety of ad-hoc roles while providing operational support to the company.Key Achievements:*In charge of the channel marketing for the sales department, including promotional concepts, budgeting, media planning/buying, trade shows, and copy writing.*Managed ad agency and oversaw a $750K budget.*Conceived, created and managed the implementation of MediaPort, the company’s first vertical markets vortal. The project was a media portal targeted to the advertising/marketing professional. Played a vital role in identifying the vertical market, creating the possible sales/partnerships, rolling out the strategies, and marketing ideas/solutions, and managing the beta testing and QA processes. Show less
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Mike Shubic Skills

Online Marketing Social Media Marketing Copywriting Advertising Blogging Social Networking Social Media Creative Direction Public Relations Digital Marketing Marketing Strategy Online Advertising Video Production Integrated Marketing Web Marketing Creative Strategy Email Marketing Marketing Communications Interactive Marketing Travel Blogging Trade Shows Project Management Brand Awareness Sales Strategy Leadership Videography Direct Marketing Marketing Web Strategy Brand Management Marketing Management Management Facebook Seo Press Releases Digital Media Media Relations Public Speaking Video Content Strategy Content Marketing Brand Development Event Management Start Ups Event Planning New Business Development Digital Strategy Newsletters Web Content Writing Video Marketing Video Editing Voiceovers Travel Writing Travel Photography Conference Speaking Consulting

Mike Shubic Education Details

Frequently Asked Questions about Mike Shubic

What company does Mike Shubic work for?

Mike Shubic works for Mike's Road Trip Travel Blog

What is Mike Shubic's role at the current company?

Mike Shubic's current role is Marketing Guru. Cultivator of Killer Content. Video Expert, Public Speaker, Author and Social Media Aficionado..

What is Mike Shubic's email address?

Mike Shubic's email address is mi****@****bic.com

What is Mike Shubic's direct phone number?

Mike Shubic's direct phone number is +148098*****

What schools did Mike Shubic attend?

Mike Shubic attended San Diego State University.

What are some of Mike Shubic's interests?

Mike Shubic has interest in Social Services, Children, Arts And Culture.

What skills is Mike Shubic known for?

Mike Shubic has skills like Online Marketing, Social Media Marketing, Copywriting, Advertising, Blogging, Social Networking, Social Media, Creative Direction, Public Relations, Digital Marketing, Marketing Strategy, Online Advertising.

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