Mike Standish Email & Phone Number

Kirkland, Wa, Us

Seattle, Washington, United States

Embraced freelancing to focus on what I do best: write and edit. Since then I've worked on everything from executive keynotes at product launches to videos to social content to longform and more. A few highlights: ✔ Write and edit scripts for Microsoft product launches, including Surface and Copilot+ PCs✔Event content and audience engagement strategy development✔Video and text case studies for tech companies

Joined the brand team of a digital mental health startup leading up to a company rebrand and the launches of several new products. ✔ Developed a new brand identity, narrative, and messaging for an inclusive digital therapeutic and support community for pregnant people✔ Contributed to the creation of a new brand identity and narrative, including developing a process for ensuring that all marketing and communications efforts make a successful transition to the new brand

Seattle, Washington, United States

Developed and executed the organization’s creative and brand strategy to build and enhance worldwide brand awareness. Partner with stakeholders to develop brand positioning and brand stories while overseeing campaigns and external creative agencies.✔ Produced digital, print, and event content to support marketing goals, including videos, infographics and data visualizations✔ Led creation of new company brand narrative, which served as the foundation of all company messaging and communications✔ Contributed to award-winning rebranding effort by leading creative strategy and website content strategy

Greater Seattle Area

✔ Accepted role as independent contributor to develop content and communications strategies, improve branding and brand messaging, and develop events and presentations for Microsoft Executives and global events leadership✔ Developed communications strategy and wrote report on cybersecurity for ~50 Microsoft Executives, including the CISO and CVP, by completing thorough analysis and collaborating cross-departmentally to gather necessary data✔ Co-wrote the CISO’s professional bio to improve his external professional brand presence✔ Created Surface Launch event theme and wrote a pitch deck for global events lead to use in selling concept and collaborated with events team to create brand messaging and content strategy

Greater Seattle Area

✔ Provided creative direction, product strategy, written works, speechwriting, and vision creation to various organizations. Revitalized organizations and programs, capitalizing on entrepreneurial spirit to drive growth and improvement✔ Wrote speech for CEO Brian Brueckman, presented to audience of ~1,000 at the Global Service Heroes Summit of 2020

Seattle, Washington

✔ Joined non-profit to assume temporary leadership of newly formed creative brand development team of four (4) Senior Comms Officers and a Creative DirectorAssessed new team, developed strategic plans and clarity of processes, improved morale through mentorship and leadership, and increased quality of the foundation’s creative content✔ Managed creative team of four (4) Senior Comms Officers and oversaw agency relationships with responsibility for delivering $500K in content YoY✔ Developed and integrated unified creative and brand approach globally across Delhi, London, Beijing, Johannesburg, and DC, establishing and improving content standards while decreasing costs and improving effectiveness✔ Served as co-creative Director on Goalkeepers, the foundation’s first large-scale, $10M international event at the United Nations, featuring Bill & Melinda Gates, Prime Minister Justin Trudeau, President Barack Obama, and Nobel Peace Prize winners Leymah Gbowee and Malala Yousafzai, strategically increasing awareness among 5,000 government and NGO decision makers✔ Produced digital, print, and event content to support advocacy goals, including executive speeches, videos, infographics and data visualizations, resulting in a 20% increase in content production and a 10% cost benefit

✔ Managed a team of 6- multi-disciplinary staff, including creative directors, technical directors, and graphic designers, securing promotions for many of them✔ Personally negotiated and secured HBO and BMW contracts, increasing revenue by about $1.25M✔ Collaborated with Executive Management in new business pitch creation, resulting in securing $13M+ in YoY revenues✔ Directed the process and change management of over 100 Publicis agencies in a transition to content-centric marketing and communications✔ Led digital and physical brand launch of SightLife Surgical, a nonprofit focused on corneal blindness◼ Provided executive leadership through the development and execution of the organization’s creative strategy in collaboration with C-Suite leaders. Demonstrated passion for digital transformation and implementation of creative strategies based on research, using storytelling, and by providing inspiration for the entire team. Developed and led pitches to win new business for major labels building the brand; conceptualized and developed creative content; provided constructive feedback to the team.

✔ Led the creative team in developing and building HBO's traveling season 5 Game of Thrones exhibition that reached 100K+ attendees across 9- countries in Europe, resulting in Publicis being named one of the Top 100 Agencies in the US, and being invited to give a presentation about the exhibit at the EventTech Awards in Vegas✔ Concepted and scripted the live awards ceremony held in Seattle for Microsoft's Imagine Cup; scripted celebrity guest appearances for Thomas Middleditch (HBO), John Boyega (Star Wars), Satya Nadella (Microsoft), etc., reaching an audience of approximately 100K✔ Co-created and wrote Readiness Edge, a 10- episode series of educational videos for 85K Microsoft employees

Greater Seattle Area

✔ Created a responsive, digital platform aimed at delivering video, blog and other content to BMW dealers ensuring consistent brand messaging across the organization✔ Directed Microsoft XBOX content for CES 2010 featuring then Saturday Night Live star Seth Meyers

Seattle

✔ Edited, wrote and directed content for Movies.com and other Disney entertainment sites✔ Produced, wrote and directed a Webby award-winning series starring Muppet characters Statler & Waldorf✔ Wrote and created content for weekly column read by approximately 120K people◼ Provided editing, creative writing, production, and content direction for three entertainment sites in the Disney portfolio. Directed efforts of product launches and led teams to develop business activities including staff development, user engagement, and revenue growth.

✔ Helped launch Movies.com, a film database and daily news site✔ Steered editorial team through challenging post-dot-com-bust era into a period that saw staff, user and revenue growth, resulting in site acquisition by Fandango

✔ Edited, proofread and published content for a news team of more than 15 staff writers and freelancers✔ Ensured all site content was accurate and up to editorial standards through a three-times-daily publishing schedule

Seattle, Washington

✔ Wrote feature stories and news articles for a monthly trade magazine, covering international and domestic shipping